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Experience in marketing, sales and general management positions. Focus on change management in highly dynamic and complex international environments. Conversant with industry standards in the consumer retail & IT distribution market. A consistent track record in delivering results.

Work experience

Oct 2004Present

European Director CCI Channel

Canon Europe NV
Responsible for +Euro 1,200 million revenue of consumer imaging products in the distribution channel and non-affiliate countries in Europe. Direct reports 12 in HQ and 12 in countries. The role is positioned in the Consumer Imaging business unit, Amstelveen. Devised and implemented a European distribution channel strategy, transforming from buy-sell towards service level agreements. Simultaneously developed and implementated international aligned strategic transformation projects, making viable contributions at corporate level. (eg initiated and steered a high profile European Data Warehouse implementation, leading to substantial sales intelligence across the business). Effective business relations on senior management/board level with the main global distribution and reseller partners.
Sep 2001Oct 2004

Business Development Manager Northern Europe

Canon Europe NV
Responsible for +Euro 500 million revenue of consumer imaging products in the UK and Nordic region. Focus on ensuring business transition from independent local organisation towards aligned commissionaires. Direct reports 5 in HQ. Positioned in the Canon Consumer Imaging business unit in the Amstelveen headquarter. Initiated & implemented numerous high profile regional projects component the CCI implementation (e.g. ERP, pricing, regional service centre, M&A, commissionair structure), including project planning, resource management, implementation and beyond. A multifunctional and cross national team ensured continuous record sales performance. Highly successful implementation of new CCI business model and development of international aligned business planning, marketing and sales processes. Benchmark for Europe.
Jul 1997Aug 2001

Product Manager

Canon Nederland NV
Responsible for Benelux Product Management of printing, scanner, fax and multifunctional products. In those years still being a decentralised organisation, the focus on building bridges between the Japanese product positioning towards the Benelux retail & SOHO market . Implementation of coherent marketing programs from ATL to sales operations, resulting into leading marketshare results. Establishment of effective relations with key national press. Leader and member of several European product management pojects.


Whittan Group
Whittan is a UK based, pan-European storage equipment manufacturing group which owns Polypal Intraprofiel BV and has developed a leading reputation in the Dutch marketplace. With sales of £150 million and a workforce over 950. Core product ranges are pallet racking, shelving, lockers. Responsible 10 million revenue of storage products via direct mail in the Netherlands. Direct marketing combined with assortment management for “fast moving” storage products. Procurement in Germany, France & UK



Marketing Strategy


BSc HEAO/CE International Management

Hogeschool van Arnhem en Nijmegen