Owned “go to market” strategy, in-country implementation, and corporate education for P&G’s High Frequency Store business. High Frequency Stores - traditional outlets in the developing world – sales results outpaced global and modern retail in 6 of 8 sales regions. Key responsibilities of the role included:
Over 700,000 Perfect Stores!
Created, owned and implemented Perfect Store program across over 30 countries
across the globe.
Perfect Stores are about delivering in three critical areas:
Visible Distribution, Consumer WOW, P&G is winning at first moment of truth.
The Wall Street Journal front page (7/16/2007) highlighted the program and their
importance in Procter & Gamble’s developing market success.
Internal education of senior P&G managers and board members on the developing
market business models and consumer dynamics Created Center of Expertise on High Frequency Stores globally, fostering faster search
and reapply capabilities across the globeLed low income consumer insights and application on brand offeringsCreative approaches to reaching consumers/store owners in developing markets
Led P&G’s multi-functional team on global efforts to halt brand counterfeiting. Owned strategy and tactics in dealing with P&G’s global product counterfeiting challenges and supported the individual country efforts:
Worked with CEOs across a range of companies to leverage industry alliance
Led lobbying efforts with global bodies and developed countries
Own technology strategy and supplier vetting