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Work experience

Nov 2008Present

graphic designer/ t shirt designer

Self employed

T shirt and graphic Designer

-Created company profile, flyer, brochures/promotional items

-Designed T shirt for school/club/group/office


Graphic : Three Little Angels Preschool banners and accesories ,Jakarta Broadway Singers

Uniform : Amazing Jakarta (Mattel), The Brides , Three Little Angels uniform

Nov 2005Nov 2008

Product Designer

Mattel Indonesia

-Created fabric artwork, molded part drawing and final design sheet

-Designed, developed and managed project assignment from information gathering stage to production and distribution

-Developed hair design from preliminary to final design, evaluating plant submission

-Main contact person for design team in Mattel Indonesia

-Evaluated plant’s submission for face paint, color development, complete doll in package

-Participated in toy fair all around the world


-Set up design department and hair design sub department

-Hair design and development pioneer in Asia

-Set up Matrix for crown paint configuration and rubberband between Head Quarter in USA, and plants and vendors in Hong Kong , China and Indonesia

-Developed better hair gel for doll hair yarn

Jul 1997Nov 2008

display maker/decorator (unofficial position)

Mattel Indonesia

-  Particiapted in Hong Kong Toy fair

-Conceptor and designed Mattel Booth at Titian karir 08 Bandung Oct 08

-Designed “Learning Corner” book cover Nov 08

-Designed PT Mattel Indonesia restaurant renovationJan 08

-Designed Barbie display at Indonesia Trade Expo, KemayoranOct 07

-Designed Mattel ClinicJune 05

-Designed Barbie display at Mattel LobbyDec 04

-Designed Barbie Display at Indonesia Trade Expo Kemayoran March 04

-Designed Barbie Best Challenge 03July 03

-Designed “1000.0000 achievement” dollJun 03

-Designed Barbie display at trade Ministry Expo, KemayoranSept 01

-Designed Barbie doll for ”Mattel Anniversary year 2000” dollOct 00

-Designed Barbie display at Mattel West LobbyMarch 99

-Designed and led team for Barbie display competitionJul 97

Jul 1997Nov 2005

Product Enginer

Mattel Indonesia

-Developed toy projects in a limited time, while meeting aesthetic and quality standard into a manufacturable product.

-Developed hair design process for Barbie doll including submission for approval from Head Quarter in USA

-Dealt with HQ at USA and counterparts in Hong Kong and China

-Managed and coordinated development activities with related vendors

-Led team to achieve company goals

-Ensured sufficient documentation support ( part List, Inspection sheet, Memo to buy etc)


-Leader for the new engineers

-Set up Product Enginering Lab

-Set up Root and Groom development team


Jul 1991Mar 1997


Trisakti University


Toy Design and development , Product Design and development , Product Management, Visual Merchandiser, Fashion Designer.  



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