Director of Public Relations
Responsible for the global public relations strategy for Vocus Inc and PRWeb. Oversaw the planning, development and execution of the social and traditional media strategies, including Twitter and other social media platform management, proactive media outreach, crisis communications, customer relations program, speaker management and award recognition programs. Wrote, distributed and assisted in SEO of all company press releases. Prepared presentations for company spokespersons. Acted as company representative on social media to respond to both customer and press inquiries. Represented company at industry conference and tradeshows. Worked with marketing team to identify appropriate targets for email and direct mail. Developed topics and wrote company's widely-distributed monthly whitepaper series. Worked closely with the PR community and customer base to identify and enlist speakers for Vocus' monthly webinar series and annual users conference. Wrote and prepared marketing communication materials for website, direct mail and email campaigns. Participated in company's Its All About You committee to plan employee activities.