Work History

Work History
Jan 2007 - Jun 2009

Director of Public Relations

Vocus

Responsible for the global public relations strategy for Vocus Inc and PRWeb. Oversaw the planning, development and execution of the social and traditional media strategies, including Twitter and other social media platform management, proactive media outreach, crisis communications, customer relations program, speaker management and award recognition programs. Wrote, distributed and assisted in SEO of all company press releases. Prepared presentations for company spokespersons. Acted as company representative on social media to respond to both customer and press inquiries. Represented company at industry conference and tradeshows. Worked with marketing team to identify appropriate targets for email and direct mail. Developed topics and wrote company's widely-distributed monthly whitepaper series. Worked closely with the PR community and customer base to identify and enlist speakers for Vocus' monthly webinar series and annual users conference. Wrote and prepared marketing communication materials for website, direct mail and email campaigns. Participated in company's Its All About You committee to plan employee activities.

May 2005 - Jun 2006

Senior Account Executive

FitzGerald Communications

Managed day-to-day account activity and serve as liaison with clients. Led media, analyst and thought leadership programs. Manage account budget. Crafted messaging and positioning documents for clients. Participated and contribute to staff reviews. Generated top tier coverage for clients. Crafted top-tier press releases. Wrote bylined articles for publication. Offered ongoing strategic counsel on accounts. Monitored industry and identified pro-active trends to pitch. Researched and identified new business prospects. Prepared new business presentations and participate in new business pitches. Facilitated customer reference programs. Served on creative brainstorming committee. Ran culture club activities for local office.

May 2003 - May 2005

Senior Media Relations Specialist

Homefront Communications

Crafted and pitched stories for television news rooms across the country. Traveled to meet reporters at top television markets. Wrote press releases and media alerts. Coordinated team outreach efforts. Managed logistics of projects between client and team. Established strong relationships with broadcast media. Garnered extensive media coverage for clients. Assisted with production of video news releases. Managed radio programs.

Sep 1998 - Jul 2003

Senior Account Executive

Schwartz Communications

Managed and trained junior staff members. Established and maintained day-to-day client communications and contact. Established working relationships with news trade media. Creatively formulated proactive pitching ideas for clients. Captured stand-alone news coverage for trade and business media. Wrote significant news releases. Managed client speaking and analyst programs. Trained new employees on computer applications. Created and edited Power Point presentations for new business prospects.

1997 - 1998

Public Relations

Young Entrepreneur's Network

Communicated directly with client base and media. Worked with Random House Publishing on book promotions. Wrote all press releases. Designed and prepared advertisements. Conducted media research for specific marketing groups and areas. Organized and planned company events. Initiated new networking programs for company.

Education

Education

Summary

Public relations professional with more than 10 years of experience in developing strategy, overseeing media events and tours, managing monthly budgets, executing thought leadership programs and writing press releases, marketing copy, case studies, whitepapers and bylines. Have worked with technology, healthcare and government clients. Strong focus on traditional and social media relations and writing.

Custom

PROFESSIONAL MEMBERSHIPS

PRSA Tech Section- 2009 PRSA T3 PR Co-Chair

PRSA NCC- Professional Development Committee Member

IABC/Washington- 2009 Co-VP Silver Inkwell Awards

VOLUNTEER WORK

ART OF THE EYE,an exhibition on Vision. Art of the Eye is a collection of 54 mixed media works of art by professional artists who are visually impaired or blind.

Handled all press relations including outreach to local press, interview coordination and press release creation.

HALEY HOUSE, a program designed to promote self-sufficiency for underemployed people.

Volunteered in the Haley House Bakery Café.