Work History

Work History
Dec 2011 - Present

Communications Manager

  • Responsible for managing internal communications team, providing leadership to nine team members
  • Develop communications plans to share company information with 10,000+ WestJetters.
  • Prepare a variety of communications materials including written, visual and multimedia targeted at a variety of audiences, including company-wide and specific sub-groups
  • Provide support to and influence client groups at all levels of the organization
  • Responsible for external communications including overseeing web copy for as well as content development and copywriting for public- and guest-facing documents and websites. 
  • Lead on technology development to further enhance internal social media capability. 
  • Ensure coordination between internal communications and external relations and communications 
  • Play a lead role on the company's Incident Command Centre team, developing and carrying out communications strategies and procedures to respond to a range of events and emergencies
  • Lead internal communications-related projects, including research and project management
  • Contribute to WestJet blog 
2011 - 2013

Freelance writer

I've done a variety of freelance writing on everything from parenting to mental health. At one point I focused on this a lot because it engaged a different part of my brain and connected me to many different online communities, but with two kids and a full-time job my priorities have changed. I value this experience because it taught me to work to deadlines with various, and very different, clients and to develop engaging content that appeals to audiences on the social web. I'm still in contact with or a member of the communities that supported my work in this area.

Sep 2009 - Nov 2011

Director, Corporate Internal Communications

British Columbia Public Service
  • Lead a team of a dozen professional communications staff with responsibility for developing and implementing internal communications for the 30,000-employees of the BC Public Service.
  • Support executive communications program for the Deputy Minister to Premier, and develop communications to support initiatives of the BC Public Service Agency and the Deputy Ministers' Committees on the Public Service and Transformation and Technology
  • Develop and maintain a corporate communications plan to support programs and projects linked to the Corporate Human Resource Plan, Being the Best.
  • Ensure the success of the corporate employee intranet, @Work, as the primary communication channel for public service employees. 
  • Develop workplace programs and strategies to maintain the BC Public Service as a Top Employer (in Canada and BC) and to support the organizational culture change goals of the Corporate HR Plan.
  • Help to lead the development of a corporate intranet strategy to align online communications in the BC Public Service.
  • Lead the application of social media tools internally where appropriate to support corporate communications and employee engagement, including the development of community guidelines, moderation policies and the hiring and supervision of a Community Manager.
  • Provide advice to the Deputy Minister to the Premier and other senior executives on internal communications, culture and employee engagement.
  • Lead the Corporate Internal Communications Council to promote best practices and build a stronger and more productive relationship between corporate and ministry-level internal communications.
  • Lead the development and implementation of a corporate Internal Communications Framework that, for the first time, clearly defines the role of internal communications within government and sets out a plan for strengthening the professional practice of internal communications as a defined career path in the public service.
  • Develop communications materials, including written, video, and graphics, to support strategic communications plans. 
Jan 2011 - Mar 2011

A/Executive Director, Public Service Initiative

BC Public Service
  • Lead the Public Service Initiative branch, including responsibility for corporate internal communications, employee engagement, and recognition. 
  • Lead development of the corporate intranet strategy. 
  • Provide guidance to program areas in development of workplace programs and strategies to meet the goals of the Corporate Human Resources Plan. 
  • Lead a team of 20 employees. 
  • Monitor PSI budget. 
May 2009 - Sep 2009

Manager, Editorial and Media Services

BC Public Service, Public Service Initiative

I returned from maternity leave to a promotion where I continued some of my responsibilities as editor of the intranet, but also led a team responsible for all content, including written, graphic and multimedia.

  • Wrote, edited and published written content to the intranet. 
  • Created projects and developed both new and existing programs, including implementation and evaluation, to support the province's Corporate HR Plan. 
  • Responsible for the development of the intranet following launch in October 2006; during my time as editor the site underwent two redesigns to keep content fresh and we added significant functionality and applications to meet web best practices and to support employee engagement.  
  • Edited written content from those on my team and from submissions received from our audience.
  • Scheduled all content and adjusted as necessary.
  • Wrote and published on short deadlines to address current events or important announcements.
  • Kept open lines of communication with our employee audience to respond to feedback, understand their interests and encourage interaction with our content.
Jan 2007 - May 2009

Editor, Corporate Intranet

BC Public Service, Public Service Initiative
  • Researched and drafted web materials/products, and provided strategic and technical advice to support the evolution of the intranet.
  • Championed the vision for the BC Public Service intranet site through the promotion of the site across the public service.
  • Managed aggressive schedules for content release on the site from various contributors.
  • Managed external consultants contracted to provide video and writing expertise.
  • Actively monitored web statistics to analyze and provide advice on direction for the site.
  • Vetted user-submitted content for the site for appropriateness.
  • Drafted sensitive government-wide written material.
  • Liaised with communications, BC Public Service Agency and other staff across government to develop key materials including editorials, feature articles, web resource materials, presentations, updates, videos, and other editorial materials as directed.
  • Planned and wrote compelling and informative materials for internal government audience.
  • Developed messaging and incorporated overall HR strategic direction in all materials and documents, customizing each piece to the target audience and web readership.
  • Adhered to the Public Affairs Bureau's writing, editing and visual identity policies, standards and practices. Evaluated quality of written materials to ensure consistent application of corporate standards, policies and protocols.
  • Provided editorial advice and direction to editorial board overseeing future development of the site. Liaised with Information Management Branch to ensure site consistent with government technical requirements.

Note: includes one year of maternity leave June 2008 to May 2009.

Jan 2006 - Jan 2007

Public Affairs Officer

BC Public Service, Public Affairs Bureau
  • Developed and wrote communications materials including communications plans, news releases, editorials, publications, speeches and other communications products.
  • Planned and coordinated events and tours.
  • Implemented approved communications plans.
  • Wrote monthly minister's newsletters that included staff profiles and articles on innovative programs within the ministry and in the agriculture industry.
  • Conducted issues management by identifying issues and developing issues notes, including advice on responses.
  • Long-term planning for ministerial events and announcements.
  • Short-term content development for current events and announcements.
  • Project management of specific projects related to communications, including comprehensive communications plans and publications.
2007 - 2007

Communications Consultant

Level Ground Trading
  • Drafted producer stories about coffee farmers in Colombia, Bolivia, Tanzania, and Ethiopia to support the company's mission of trading fairly and directly with small-scale producers in developing countries, offering their customers ethical choices.
  • Wrote copy for packaging, web content and event material.
  • Wrote news releases, fact sheets, backgrounders and media advisories.
  • Supported marketing department with events and PR.
Apr 2001 - Dec 2005

Human Resources Consultant

Public Service Commission of Canada
  • Planned and implemented marketing strategies to promote the federal Public Service as an employer of choice.
  • Drafted and edited communication material on Public Service Commission programs for a variety of audiences including federal departments, general public, post-secondary institutions.
  • Prepared advertisements to recruit candidates for positions in the federal Public Service including drafting copy, proofreading, and editing.
  • Liaised with publishers of newspapers, magazines and journals regarding ad specifications, submission guidelines and deadlines.
  • Created and maintained a network including outreach activities to employment equity groups, post-secondary educational institutions and other relevant organizations.
  • Delivered information sessions to the public on the topic of federal Public Service recruitment practices and employment opportunities.
  • Responded to inquiries from clients and the general public.