Director of Marketing
Working directly with the President/CEO and EVP of Strategy & Development, developed and executed the Company’s first and consecutive strategic marketing and public relations plans and related budgets. Served as focal point for re-engineering all collateral, marketing materials, and proposal content of over 200 client facing presentations. Lead the positioning of Parago as a marketing solution provider with key industry associations and groups. Revolutionized needed technology methods and automation to align the sales and marketing departments, streamlining and tracking efforts, real-time communication and initiatives.
- Increased rebate market share by 9%
- Generated YTD ROI of 62% from one key advertorial piece
- Secured the budget to add four key people that formed the nucleus of the marketing team
- Achieved a 95% ratio of media interviews to articles published