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Versatile, results-oriented executive with reputation for exceeding ROI, developing new concepts, ideas and markets, as well as building and negotiating successful alliances and business partnership that increase profitability and shareholder value. Excels in strategic marketing ideation and execution with keen ability to identify key products, services and business needs of clients/prospects and transform them into winning solutions. Exhibits exceptional interpersonal, sales and executive level client relationship development and management skills. Builds effective teams and relationships through consistent demonstration of exemplary leadership, positive and inspirational behaviours.

Professional Strengths

  • Market Strategy Development
  • Market Planning & Execution
  • Business Operations
  • Budget Management
  • B2B & B2C Marketing
  • Direct Sales & Management
  • Channel Management
  • Client Relationship Management
  • Exemplary Leadership
  • Effective Communicator
  • Relationship Builder
  • Growth Oriented


To join and organization that is in need of a fresh perspective and creative ideas to move their business forward in a relatively rapid pace.

Work experience

Feb 2007Jan 2009

Director of Marketing

Working directly with the President/CEO and EVP of Strategy & Development, developed and executed the Company’s first and consecutive strategic marketing and public relations plans and related budgets.  Served as focal point for re-engineering all collateral, marketing materials, and proposal content of over 200 client facing presentations.  Lead the positioning of Parago as a marketing solution provider with key industry associations and groups. Revolutionized needed technology methods and automation to align the sales and marketing departments, streamlining and tracking efforts, real-time communication and initiatives.

Key Accomplishments:

  • Increased rebate market share by 9%
  • Generated YTD ROI of 62% from one key advertorial piece
  • Secured the budget to add four key people that formed the nucleus of the marketing team
  • Achieved a 95% ratio of media interviews to articles published

Vertical Marketing Manager


Responsible for vertical marketing initiatives, I identified, developed and built a Retail Vertical segment for Sprint Business, serving as the Subject Matter Expert (SME) for the vertical marketing, sales and technical solutions teams. While in this role, I provided consultative and technical direction on over 230 strategic account planning sessions and personally presented Sprint solutions to over 20 CXO level customers within a 12 month period.During tenure with the Hospitality division, I initiated and developed new pricing, customer service structure and marketing messaging for the division which allowed revenues to remain consistent while the market declined at over 20% per year and the technology platform was phased out.

Key Accomplishments:

  • Achieved rank of 2nd highest revenue producing vertical market for Sprints Business after first year
  • Generated over $120k in additional marketing funds from strategic partners and internal business units
  • Generated incremental revenue growth of $800k+ through direct sales efforts (Hospitality Sales)
  • Consistently achieved 125% of sales plan, managing assigned revenue base of $8.9M. (Hospitality Sales)

Director of Sales & Marketing

Worked directly with the CEO, President and CMO on the development and implementation of integrated operational strategies, policies and procedures. Developed go-to-market and messaging strategies to increase physician referral business across 13 independent home health care agencies. Managed regional sales and marketing team of 28 professionals across a tri-state region.

Key Accomplishments:

  • Generated an 82% increase in physician referrals, resulting in gross revenue growth from $13M to $24M in 14 months
  • Successfully coordinated the human relations logistics of a $1.2 M home health care acquisition

Sales & Marketing Manager

Centratex, Inc.

Developed and implemented direct sales, telemarketing and direct mail initiatives, to increase annual memberships from independent home health care companies. Conducted all outbound telemarketing and direct sales training to internal teams as well as client facing presentations to home health care owners and operators.

Key Accomplishments:

  • Generated a 40% increase in membership in first year

Director of Marketing

John Goodman & Associates

Responsible for all marketing and business development initiatives, I produced two national medical conferences, hosted by JG&A and coordinated all corporate tactics and initiatives involved with four international medical trade-shows.

Key Accomplishments:

  • Generated over 62% increase in attendance of each JG&A hosted conference
  • Produced in house, client newsletter and direct mail campaigns in excess of 15,000 pieces per month




Minor in Public Relations


Shawn Illingworth

"Robin has excellent people skills and industry knowledge. She is a champion for new technologies and business solutions!" -- Shaun Illingworth , VP Business Development, Inuk Networks

Cathy Hotka

"Nobody, but nobody, inspires the loyalty and respect that Robin Stevens does. She knows everybody. The "targets" she is trying to reach genuinely want to spend time with her." -- Cathy Hotka , Consultant, Cathy Hotka & Associates

Scott Sieracki

"Stellar marketing skills and a consummate professional would best describe Robin. If you want the job done and done right, she's the person to do it!" - Scott Sieracki, Vice President of Sales, Quantum Secure