Robin Banerjee

  • Mumbai Area, India, IN

director & co-founder


A dynamic professional with Ten years of experience in areas ranging from business formation to product development and sales & marketing  for IT hardware products and services .Key Accomplishments:

  • Entrepreneur who grew  business from scratch to approx INR 1.5cr in the first year of annual sales through effective business planning, creative sales techniques, and innovative marketing.
  • Recognized by clients and colleagues as a consummate professional with a high degree of personal integrity. Known for a contagious passion for excellence, a talent for resourceful business solutions, and a capacity for motivational leadership.
  • Possess outstanding communication and presentation abilities. Effectively market tangible/intangible products and services; skilled in persuasive presentation and profitable

Work History

Work History
Feb 2013 - Present

Director & Co Founder

TBG Commercial Trading Pvt Ltd.

A company started from scratch, mainly dealing into IT hardware & Fashion product , with a formation of a trademark fashion apparel brand named JEXE for innovative clothings & setting a new trend in apparel fashion sector

  • Planned and directed all functions of the company – Enforced strong leadership skills to ensure efficient/effective utilization of corporate resources
  • Started own Ecommerce business to carter to B2B and B2C on a Stock and sell model.
  • One of the first supplier to integrate with marketplaces like AMAZON,FLIPKART and Snapdeal
  • Brought in Brands in INDIA which have innovative and useful product
  • Analyzed  market trends and statistics to determine potential of growth – monitored sales performance regularly

Registered Trademark Brand JEXE™ for Apparels and launched products like T-shirt having an unique print concept

Core Competencies: Key Skills and Strengths

  • Bringing out new products and services for businesses.
  • Ability to design strategies and observe performance metrics
  • Leadership and charisma
  • Excellent organizational, presentation and negotiation skills.
  • Networking
Mar 2011 - Nov 2012

Product Marketing Manager

Despec Mera Ltd
  • Managing East Africa Market for IT HW product
  • Development of detailed sales and marketing strategic business plans for each all region across the East Africa
  • Achievement of sales and profitability targets for each product category through various countries in Africa
  • Drive targeted results with each branch office.
  • Motivate and guide the field sales to generate business through existing as well as new channels.
  • Organize reseller/end user events on a national as well as regional basis.
  • Initiation of sales promotion schemes on a national as well as regional basis.
  • Pre and post-sales support to branch sales personnel in the form of pricing, technical clarifications, delivery etc.
  • Manage relationships with principal firms and interactions regarding product, pricing, promotion and delivery etc,.
  • Development of field sales and marketing support functions across Africa over time
  • Handling wide range of product category mainly Printers, Supplies, Software’s, Storage media, PC accessories .
  • Responsible for Marketing support activity for east African market
Sep 2008 - Feb 2011

Sr.Product Executive

Brother International (India) Pvt. Ltd
  • Oversaw the activities for sales and marketing of labelling printer, consumables for laser and inkjet printers and achieved country sales target.
  • Released the Systematic Inventory Management Plan (S.I.M.P) for material ordering and sales.
  • Identified and developed new source & negotiated business agreement as an OEM contract.
  • Evaluated the product marketplace, marketing and product branding.
  • Analysed pricing for products and worked closely with pricing committee to approve the proposals.
  • Worked in close coordination with the supply chain, manufacturing & delivery teams to define product structuring and release strategies.
Jun 2005 - Jul 2008

Product Executive

TVS Electronics

Joined TVS-E as a GET in 2005,after completion of training period in Testing,Production and Development team of TVS-E moved in electronic hardware mfg of products like ups,inverter's,medical boards,GPS units,Printers and Mechanical keyboards.Later Moved to the business unit of PC Peripheral and handled the entire product portfolio for the company in year 2007-08.

  • Supervised the product development functions for mechanical keyboards, membrane keyboards, mouse and POS (ECR, Scanner, Receipt printer, pole display) product in Product Development Department (PED).
  • Involved in Product Management Team and performed sales, marketing, product and business planning for Input Devices Division.
  • Developed sales channel through national distributor (Ingram Micro and Redington) and institutional sales.



Apr 2013 - Sep 2013

Global Leader for innovation and knowledge

Chuo University, JAPAN and JAIMS, Hawaii

Non-degree general management on Innovation and global leadership for future


2001 - 2005


National Institute of Technology Durgapur

Electrical Engineering

Awards & Accolades

  • 1st candidate to become GLIK Scholar from INDIA in year 2013
  • Received youngest business manager award from TVSE
  • Reorganisation from university for contributing in college tech fest i.e. “AAROHAN”.
  • Received appreciation from Sunflag Steel and Iron Limited for achieving outstanding result in secondary and higher secondary examination.