Robert builds marketing programs that bring exceptional revenue and return on investment by blending his competitive domain knowledge with technical and sales acumen.  His marketing programs have contributed over $94M in strategic acquisition and retention revenues for Verizon Business, a Fortune 20 global corporation.

Robert led as a nationally recognized thought leader at Strategic and Competitive Intelligence Professionals International Annual Conference in May 2012.

Robert contributed as a voice services subject matter expert in New York at Heavy Reading’s 6th Annual Conference “Future of Cable Business Services” in November 2012.  He also contributed as a Cloud services subject matter expert in 2011.

Work History

Work History
Mar 2012 - Nov 2012

Senior Marketing Analyst III


An integral part of a team responsible for the successful growth and profitability of marketing efforts.

Deliver marketing wide analysis and reporting, overseeing cross-functional projects.

Revenue Contribution: As analyst, developed Business Intelligence reports and analytics, contributing 19% average monthly sales growth vs. Q1’12. Provided recommendations to expand retail presence to optimize an $8M investment.

Business Development:  Partnered with Finance and marketing leadership to stabilize the Retail business segment, creating a plausible sustainable path for future growth.

Project Management: Oversaw cross-functional project teams to ensure data availability, data integrity and shared learning across marketing organization.

Analytical Skills:  Managed marketing-wide analysis and reporting in an Enterprise Data Warehouse (EDW) data environment. Utilized Microstrategy and Upper Quadrant Business Intelligence applications. Provided key insights on customer stick rates, churn, call plan sales and ethnicity of customer segments to proactively manage the business.

Feb 2005 - Nov 2011

Senior Advisor- Competitive Intelligence, Strategy and Promotions

Verizon Marketing

Trusted executive adviser to the Sr. Vice President of Verizon Business. Participated and contributed in senior executive strategic planning sessions, leveraging market research, financial models and technology assessments to identify and communicate strategic options.  Partnered with Verizon corporate strategy to analyze the evolution and impact of new technologies and relevance to marketing opportunities across a variety of Fortune 1000 business industries.

Revenue Contribution: Led national strategic acquisition program, resulting in $52.3M revenue at 15.4 profit and driving 20% of incremental strategic sold units. Exceeded the annual revenue (4x) and profit targets (2x) within six months.  Monetized competitive research programs contributing $40M revenue (2005-2011).  Also led thirty day Fast Start Promotion with $2.2M revenue with 28.0 profit (2x target).

Nationwide Project Management: Developed and project managed the annual nationwide competitive intelligence research plan.  Built and maintained extensive primary research library and expertise across the top 40 U.S. business competitors.  Developed recommendations and led business cases facilitating strategic planning, marketing program development, lifecycle management, process improvement initiatives and new product introductions.

Supplier Management: Negotiated 15%+ annual expense reductions with corporate sourcing. Procured, negotiated contracts, onboarded and managed multiple suppliers (2008-2011).

Access Strategy:Oversaw “Surgical Strike’ initiative to reduce pricing by 40% for strategic services.  Managed Ethernet Service Platform capital improvement project for enterprise and mid-market business.  Analyzed and recommended U.S. Fiber to the Cell build-out using IRR and other revenue valuation techniques.

Technical and Sales Training:Presented on the competitive landscape and disruptive technologies at the National Sales Engineering Summit (Tampa, 2009).  Led advanced sales prospecting session at National CEO Forum (Chicago, 2010).

Apr 2000 - Jan 2005

Sales Engineer III

Verizon Business

Led campaign driving monthly sales from 43% to 162% in 5 months.  Led cross functional development and execution of Mid-Atlantic field sales blitzes.Provided pre-sales technical support from New England to Virginia.

Revenue Contribution: Contributed $15.3M revenues, driving strong teaming relationships in East Coast operations.

Executive Adviser: Evaluated market and developed recommendations to combat U.S. competition (2000–2004).

Led Sales Team Development: Developed and delivered application-based training (32 hours, 10 sessions).

Broad and Extensive Technical Expertise: Including Sonet, Ethernet, VoIP, Dedicated Internet, Access Technology.
Sep 1997 - Mar 2000

Mid-Market Business Account Manager

Verizon Business

Contributed $5.1M and built customer loyalty matching customers with the most appropriate solutions.  Built and fostered effective relationships with service consultants, product line managers, engineers, and special services.  Led outsourced call center sales (Telespectrum 1997-98).

Outstanding Results: Ranked top nationwide Business Mid-Market Sales

Sold $1.6M 1Q00 - on track 840% YE annual sales (210% Attained EQ1)

Sold $2.1M - 430% annual sales attained YE99

Sold $1.4M - 112% annual sales attained YE98


Aug 2006 - Jun 2008

Executive MBA

Temple University - Fox School of Business



Business Consulting

Telecom Research

Business Analytics/Intelligence

Promotion Development and Management

Marketing Program Management

Competitive Intelligence

Strategic Planning