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Robert Thatcher

Content Marketer, Writer, Videographer

Work experience

Editorial Manager, Corporate Communications

BlueCross BlueShield of Tennessee

Managing writer and editor for BlueCross employee communications, with responsibility for developing the corporate intranet

  • Developed and edited content for [email protected] intranet site which achieved 20 percent first-year readership growth through engaging articles, videos and social media features
  • Introduced BlueCross’ first customized Web “portal” for managers
  • Conceived and wrote popular “Meeting COPS” video series using humor to help employees conduct more productive meetings
  • Wrote “Mission Moments” series of intranet articles, sharing employee stories that demonstrate the BlueCross corporate mission. Each installment rated in BlueCross’ top-10 for readership and drew extensive employee comments.
  • Planned and executed detailed editorial calendar to ensure interesting and engaging content every day


Mission Moments Article Series

Series of short articles that recognize employees who demonstrate the BlueCross "Peace of Mind" mission

Web Articles

Daily web content to build employee engagement


Content Marketing
Wrote, edit and developed articles to engage employees in company mission and objectives
Video script writer
Directed and wrote training videos and multi-media presentations for major appliance manufacturers