Editorial Manager, Corporate Communications
BlueCross BlueShield of Tennessee
Managing writer and editor for BlueCross employee communications, with responsibility for developing the corporate intranet
- Developed and edited content for [email protected] intranet site which achieved 20 percent first-year readership growth through engaging articles, videos and social media features
- Introduced BlueCross’ first customized Web “portal” for managers
- Conceived and wrote popular “Meeting COPS” video series using humor to help employees conduct more productive meetings
- Wrote “Mission Moments” series of intranet articles, sharing employee stories that demonstrate the BlueCross corporate mission. Each installment rated in BlueCross’ top-10 for readership and drew extensive employee comments.
- Planned and executed detailed editorial calendar to ensure interesting and engaging content every day