Robert Thatcher

Robert Thatcher

Work History

Work History

Editorial Manager, Corporate Communications

BlueCross BlueShield of Tennessee

Managing writer and editor for BlueCross employee communications, with responsibility for developing the corporate intranet

  • Developed and edited content for web@work intranet site which achieved 20 percent first-year readership growth through engaging articles, videos and social media features
  • Introduced BlueCross’ first customized Web “portal” for managers
  • Conceived and wrote popular “Meeting COPS” video series using humor to help employees conduct more productive meetings
  • Wrote “Mission Moments” series of intranet articles, sharing employee stories that demonstrate the BlueCross corporate mission. Each installment rated in BlueCross’ top-10 for readership and drew extensive employee comments.
  • Planned and executed detailed editorial calendar to ensure interesting and engaging content every day

Education

Education

Mission Moments Article Series

Web Articles

Skills

Skills

Content Marketing

Wrote, edit and developed articles to engage employees in company mission and objectives

Video script writer

Directed and wrote training videos and multi-media presentations for major appliance manufacturers