OXYGEN MEDIA, New York, New York · 1999-2002
Cable TV and online resource targeting women of all ages and interests. Acquired by NBC-Universal for $900M.
Vice President, Information Technology
Began with company as a start-up and eventually grew to overseeing +$8M operating budget and +70 highly skilled personnel and contractors. Hunted, defined, procured and configured all major mission critical business systems including Financials, HRIS, Advertising/Sales, Inventory, Traffic, Ratings and Right Management and Digital Asset Management. Promoted to greater areas of responsibilities as company grew. Directed operations for 18 highly trafficked websites. Charged with duties as chief technical recruiter/talent scout to create, develop and motivate a specialized team of operations professionals. Grew staff from 4 IT technicians to 65 developers and operations personnel. Streamlined and upgraded operations including building a unified capital purchasing process, fixed asset management process, disaster recovery plan, and unified helpdesk for all offices within the US, according to ITIL framework. Collaborated R&D to deploy the most modern, interactive applications for the web, set top box, and interactive television platforms. Aided in quicker due diligence by acquisition partners and simplified sale of company to NBC-Universal.
·Brought in $80M in advertising revenue and handled +200K secondary events with 12 months by developing an integrated ad-sales and inventory management system allowing for the scripting of complex secondary/tertiary events to be married into the broadcast stream for advertising support.Completed project <4 months.
·Initiated an affiliate sales system, bringing in +$25M and increased the broadcast signal to +50M homes.
·Slashed hosting costs 75% by combining 18 disparate platforms into one environment capable of delivering 100M daily page views.
·Reduced budget requirements 20-40% through expert negotiation of contracts for network monitoring, email services, WAN/LAN management, and voice services.
LIFETIME ENTERTAINMENT SERVICES, New York, New York · 2002-Present
Leading women’s entertainment network with 3 cable channels and online content. Annual revenue $800M.
Information Systems Director · 2006-Present
Oversee 3 divisions: Client Services, Online Development and Operations and Infrastructure with +500 staff and vendors. Spearhead web development for www.mylifetime.com, www.dressupchallenge.com, www.LMN.tv and diverse B2B web properties. Ensure quality and on-schedule services to mission critical operations throughout the corporation. Champion help desk operations, servicing 700 internal clients throughout the US. Manage server/network architecture, LAN/WAN design, change control management, strategic computing initiatives, R&D, data center operations, network security, disaster recovery planning and video network services. Manage groups utilizing Windows, Oracle, Linux, Netscreen, Cisco, Checkpoint and EMC Clarion to optimize system infrastructure. Lead development and launch of a casual gaming site for the age 13-35 young women market. Drive successful completion within 6 months of web 2.0 social networking portal for women fans of Lifetime of all ages. Author and implement corporate-wide acceptable use, disaster recovery, document retention, and network security plans and guidelines. Direct offshore QA and program development to allow for rapid application development and off-hours QA of stateside code. Create and lead cross functional teams to initiate and upgrade multiple projects. Lead team in the deployment of an improved video player and integration of long- form video assets to maximize exposure through online resources such as ITunes and YouTube. Aid technology teams in deploying top of the line analytics, viewer management, and sales management tools for a diverse suite of online services. Partner with SOX task force to devise and execute plan for ISO 17799 compliance.
·Saved $1M per year by re-negotiating recurring software and services support contracts.
·Reduced excess expenses 16% by implementing video conferencing systems in national offices.
·Slashed head count 25% while raising service levels to “5 nines” availability. Currently at 32 months of concurrent operating levels with no unplanned downtime.
·Boosted capacity and speed +1000% while cutting costs 25% through restructuring area network contracts.
·Twice earner of the Lifetime Achievement Award for outstanding service and leadership.
·Launched casual gaming site for young women, generating 200M page views within initial 3 months.
·Increased page views 300% and attained a 425% increase in advertising inventory sold by upgrading a social networking portal.
·Rocketed traffic +1000% to 200K monetizable video clips through deploying a video player and utilizing online resources to boost visibility.
·Drove audience growth 40% and increased site CPM 20-50% by improved inventory management.