Vice President of Learning Initiatives
► Research and analyze market data for new software platform in the educational services sector to assess consumer perceptions, competition, business trends, and product value
► Recommend product features and services to differentiate platform from market competition
► Collaborate with Chief Executive Officer on overall brand strategy affecting product name, logo, pricing, potential partnerships, marketing channels, customer messaging, and user experience
► Oversee content development for newly developed training curricula and collaborate with software development team to implement technical features► Provided consultation to MaxKnowledge prospective clients to assist in the development and implementation of employee development initiatives
► Identified needs and offer customized solutions through enterprise turnkey training platform.
► Worked with national, multi-site organizations and single-site operations
► Provided marketing and general support for 25+ affiliate partners across the U.S. which included responding to customer inquiries, resolving issues, developing marketing collateral and content upon request, and conducting workshops at conferences
► Developed strategic partnerships & consulted technology team on enhancements to firm’s social learning platform.
► Managed email marketing, wrote copy for email marketing automation, investigated Search Engine Optimization (SEO) issues and made recommendations for resolution, partnered with design team to create marketing collateral, wrote web copy, press releases, & magazine columns.
► Represented firm at national conferences & served on boards and committees to stay abreast of sector training needs, regulatory updates, and other relevant information with potential influence on training initiatives