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In the past seven years I have been developing my skills on SEO On and Off Page, Technical and Content Strategies, besides that, I had worked in other areas as PPC campaigns, Inbound Marketing, Conversion Rate Optimisation, Email Marketing and team leadership.

My major focus it is growth hacking SEO focusing in increase organic traffic in a short time in a white hat way. Create SEO strategies from scratch and campaigns to improve traffic quality and increase organic revenue for any business.

In my last project, I have been able increased 37% of organic traffic in 3 months with On Page SEO and content strategies and improved lead generation via organic traffic in 24% with CRO strategies. 

I am an all around SEO professional, proficient in all SEO aspects.

I have dual citizenship, and I can work legally in the UK.

Work experience

May 17Present

Head Of SEO

Best Response Media

Best Response Media is a Magento E-commerce specialised agency in London.

As Head of SEO, my tasks are improving teamwork and deliveries to the clients. I manage a team of seven including SEO content team, account managers, technical SEO executives and three offshore resources.

One of the challenges is to grow the overall SEO know-how of the company, organise and create a better process to work alongside with client, designer and developers teams. I had to rebuild the team and recruit for all positions.

Currently, my team take care of 14 SEO clients developing bespoke SEO strategies, and my job is to teach and give support to all my teammates with strategies and hands-on actions. I own all SEO aspects for the clients; content and outreach strategies, technical and on page SEO. I delegate the tasks for my team and follow the progress to ensure the quality and delivery time.

One of the projects won an search award for best Use of Organic Search from DADI awards 2017. 

Jan 17May 17

SEO Manager

Uk Ecig Store

At Uk Ecig Store I have own all the SEO projects and related tasks. It is an E-cigarette e-commerce that uses Magento platform. The biggest challenge was to create SEO strategies that are accepted by the UK regulations.

I have worked with all SEO aspects. Site migration, technical optimisation, content strategy, on page and off page SEO.


Digital Marketing Manager

Collective Marketing Solutions

At Collective Marketing Solutions I was responsible for all lead generation strategy of our clients. On this position, I was able to work with several tools to reach the customer goal.

The primary goal was to increase the number of quality leads generated and decrease the cost per lead.
I have owned three major SEO clients to generate leads and deal with all SEO aspects and more five clients to
managing paid campaigns in different channels.

In 2 months I was able to increase 16% the organic traffic of one client with a bespoke technical strategy to
improve internal structure, hierarchy, page speed load time, compress CSS, HTML and JS scripts, images
optimisation, sitemap.XML structure, robots rules and more.


SEO Manager - Growth Hacker


I have worked on two big projects as an SEO Consultant and Executive. My tasks as SEO Specialist was created to content planning, content optimisation, link building, SEO technical audits, hierarchy, architecture, internal linking. I was needed to find opportunities to improve organic performance in all aspects of SEO on page and off the page.

My main project was with a SAAS company which is specialised in software for attorneys and governmental sectors. They needed to improve the organic traffic and the lead generation from that channel.

That project was a contract project for nine months, and it ended in June 2016.


Head Of SEO - Growth Hacker

Resultados Digitais

Resultados Digitais is the biggest SaaS companies in Brazil. They have developed a CRM similar to Hubspot, and they are the biggest Digital Marketing tool in Latin America. There I worked with the marketing team as Head Of SEO and Growth Hacker to increase the lead generation for organic traffic.

I had a chance to work with a great team who taught me about other areas of digital marketing such as Email Marketing, Conversion Rate Optimisation, UX design, Paid Advertising.

My tasks as Head of SEO was to spread knowledge about SEO on the entire company with training, lectures and helping sales and customer success teams to sell and implant great SEO strategies for their prospects and clients.

As a Growth Hacker in the marketing team, I had the mission to improve our organics results with short time. In about three months, I grew the organic traffic in 37% with technical SEO in on page optimisations.

Besides, all that I gave a lecture at the biggest IT conference in Brazil called "The Developers Conference". I had the chance to talk to 200 people about SEO optimisation and Growth Hacking, that lecture was live broadcasted for the entire country.


Various Cousers

Goobec - Google Adwords Certification, Google Analytics

Mestre Academy - SEO Optimisation

ComSchool - E Commerce Manager  


Bachelor of Advertising