Skills

Skills

Team Building

Contract Negotiation

Website Design

Creative Development

Product Development

Brand Planning

Digital Marketing

Strategic Planning

Interest

Tennis, Yoga, Cooking and Nutrition, Travel, Home Design, Furniture Design

Work History

Work History

Manager, Brand Strategies & Marketing

ScriptPipeline.com

Steered creative and strategic direction of web-based research database and consultancy service for writers and film industry professionals from start-up to position as industry leader. Determined brand look and voice, market positioning, advertising strategy and promotional elements.

Oct 2006 - Present

Sr. Director, Marketing Programs

Beazer Homes

Reporting directly to the CMO, lead planning and development of annual marketing strategy and drive implementation through Corporate and Field Marketing teams. Partner with business unit GM's and Sales teams to communicate and align marketing and business goals. Assumed key role in assessment and strategy of new and underperforming assets.

Jun 2008 - Jun 2010

Director, Brand Strategies & Marketing

Beazer Homes

Directed marketing function through major reorganization effort that succeeded in expanding Corporate Marketing responsibilities and driving down costs, while continuing to evolve the brand platform and deliver marketing programs that helped meet company objectives.

Oct 2006 - Jun 2008

Sr. Marketing Manager

Beazer Homes

Responsible for development and rollout of new brand platform across 32 markets, as well as the inception of company’s digital marketing program. Managed agency of record and internet advertising agency relationships.

Oct 2005 - Oct 2006

Marketing Manager

Leading Financial Services Company

Recruited to reverse downward membership trend and revamp department through rapid restructuring, creation of new brand and introduction of monthly promotion calendar. Membership grew 155% and assets increased 60% over tenure (from $2B to $3.2B). Also chosen as member of executive-level planning committee that developed 10-year strategic business plan.

Oct 2003 - Oct 2005

Creative Projects Supervisor

Leading Financial Services Company

Started in-house creative team and studio, restructured agency support and improved delivery of annual marketing plan. Served as key member of brand development team during rebranding of organization. Introduced monthly promotional calendar.

Education

Education
Aug 1995 - May 1997

MBA

University of Florida, Warrington College of Business

Exchange program with Bocconi University, 1996 - Milan, Italy

Aug 1990 - May 1994

BA

Tulane University

Exchange program with the London School of Economics, 1993 - London, England

Sigma Chi Fraternity: President, Magister, Athletic Chairman