- Atlanta US-GA
- [email protected]
Tennis, Yoga, Cooking and Nutrition, Travel, Home Design, Furniture Design
Steered creative and strategic direction of web-based research database and consultancy service for writers and film industry professionals from start-up to position as industry leader. Determined brand look and voice, market positioning, advertising strategy and promotional elements.
Reporting directly to the CMO, lead planning and development of annual marketing strategy and drive implementation through Corporate and Field Marketing teams. Partner with business unit GM's and Sales teams to communicate and align marketing and business goals. Assumed key role in assessment and strategy of new and underperforming assets.
Directed marketing function through major reorganization effort that succeeded in expanding Corporate Marketing responsibilities and driving down costs, while continuing to evolve the brand platform and deliver marketing programs that helped meet company objectives.
Responsible for development and rollout of new brand platform across 32 markets, as well as the inception of company’s digital marketing program. Managed agency of record and internet advertising agency relationships.
Recruited to reverse downward membership trend and revamp department through rapid restructuring, creation of new brand and introduction of monthly promotion calendar. Membership grew 155% and assets increased 60% over tenure (from $2B to $3.2B). Also chosen as member of executive-level planning committee that developed 10-year strategic business plan.
Started in-house creative team and studio, restructured agency support and improved delivery of annual marketing plan. Served as key member of brand development team during rebranding of organization. Introduced monthly promotional calendar.
Exchange program with Bocconi University, 1996 - Milan, Italy
Exchange program with the London School of Economics, 1993 - London, England
Sigma Chi Fraternity: President, Magister, Athletic Chairman