Senior Creative Director/Copywriter with award-winning credentials on Fortune 500 accounts:

Exceptional writing and creative conceptual ability combined with seasoned motivational and supervisory skills. Emphasis on strategic thinking, ideation and relevant results.

I have extensive experience in these categories/accounts:

Goodyear; AT&T; Black & Decker; Metropolitan Life; P&G (Sure,Gain,Prell); Sherwin Williams; General Foods; Mars; Dole; American Electric Power; Cadbury; Summa Health System; Nationwide Insurance; Royal Caribbean Cruise Lines.

I have held senior level creative positions at New York agencies Y&R, Wells Rich Greene, and McCann Erickson. For 12 years I was Executive Creative Director at $90MM agency in Ohio. New business wins increased agency billings by 40% in 4 years. Major accounts included Goodyear, Dunlop, Louisiana Pacific, Wildwater Kingdom, Time Warner Cable, PPG Automotive Paint.

Created "the most successful new product launch (Assurance Tires) in our history" according to Goodyear CEO Robert Keegan.Over 2MM new tires sold in 12 months, exceeding goal by 200%.

For 3 years I have worked in the interactive space, creating content and concepts for the nation's largest privately-held digital firm.  

Have won most major awards in advertising including Ad Age's 100 Best, local, regional and national Addy's, Art Director's Club, Creativity, Clio's, Telly's, Effie's and Interactive Marketing Awards.

At night for 12 semesters I have taught advertising copywriting as Adjunct Professor at University of Akron. Ad Club board member, frequent award show judge.

My passion is singleminded -- ideas, ideas, ideas. I love to create without the prima donna attitude. My philosophy: Every creative problem has at least a half-dozen good solutions. The critical difference is finding the solution that not only works best but makes the client feel best.

I also love to mentor, teach and develop young creative talent.

Skills:  Ad Agency creative direction on Fortune 500 accounts...idea product launches...copywriting...broadcast script writing & production...web interactive...package goods advertising... business to business marketing... presentation skills...creative brainstorming & name ideation, strategic positioning...adjunct professor of advertising


“Bob Clancy was the VP Creative at Hitchcock Fleming who delivered the award winning creative that launched Goodyear Assurance tires. The successful launch of this product was directly responsible for the financial turnaround of the Goodyear Tire and Rubber company. Bob and his team's work was selected for the launch from among entries submitted by all of the global agencies. His positive attitude and willingness to do what it takes to deliver great work, on time, is a hallmark of this very talented man.”  November 8, 2009

Top qualities: Great Results , On Time , Creative

Jeanne Sherman

hired Bob as a Advertising creative in 2004 

“Bob just gets it - from understanding a client's objective to meeting deadlines to budget constraints. After working with Bob consistently, he is the kind of guy that you can ask for 3 big ideas and you get 33 fantastic ideas. The hard part is not figuring out how to make one of those ideas work for you client, it is WHICH one you make work, because they are all that good.” June 9, 2008

Top qualities: Great Results, Expert Creative

Leslie Sutula

hired Bob for Creative Direction/Copywriting in 2006-2009, and hired Bob more than once

“I had the privilege of working with Bob in the early 90s - he combines customer insight and salient emotion strategically, attractively, and (last but first) effectively. He is also a wonderful guy personally; warm, witty and wise, which combination is increasingly rare. I cannot recommend him highly enough.” April 18, 2005

Adam Hansen, New Product Development Manager, American Harvest

was Bob's client

"It was a pleasure to have Bob as a Part-Time Instructor for our communication students. He went above and beyond the call of duty for his students, and brought in his extensive professional experience to show them how it all works outside the classroom. I received nothing but positive feeback from students and other faculty about Bob. He coordinated with other instructors assisted students outside the classroom as well as his in-class duties. I would hire him to teach again without hesitation." 

Dr. Dudley Turner, Dean, College of Fine & Applied Art, University of Akron

Groups and Associations:

Board Member, LifeBanc Cleveland

Cleveland Ad Club

Honors and Awards:

Outstanding Achievement, Interactive Media Awards, for Dominion East Ohio Gas and Citizens Bank.

Numerous advertising awards including multiple: Addy's; Telly's; Effie's; Clio's; Silver

Microphone; BMA's; Best of Show Addy (2x); Creativity; Ad Age's Best; Print; Art Director's Club; Interactive Marketing Award Finalist (3x)

Adjunct Professor

College of Fine & Applied Arts

University of Akron

Taught Senior-level course, Writing for The Media, for 12 semesters from 1996 to present.

Work History

Work History
Mar 2009 - Present

Creative Director/Principal



March 2009 – Present

Freelance creative concepts and copywriting for agencies, companies and organizations.

Recent projects have included TV commercials, print ads, radio commercials, long-format video concepts, banner ads, link-baiting articles and website content for the following clients:

> WISeKey Internet Security (

> Midwest Micro Devices (

> The American Gem Society (

> Root Candles (

> Magnolia Clubhouse (

Also videos, commercials, print ads, brochures and interactive communication pieces for:  Nationwide Insurance; Goodyear Independent Tire Dealers; Key Bank; Cleveland Development Associates;  Boston Department of Public Health; Schiff Vitamins;  ActionLink; WorkCompOne online insurance; Meyer Physical Therapy; the RFK Center, Washington, D.C.

Jan 2007 - Dec 2009

Manager - Copy/Content

Rosetta Marketing, Inc

Senior Creative Director/Copywriter responsible for creative ideation and copywriting in the Interactive Marketing practice of this top 10 Internet Technology and Marketing firm with offices in Cleveland, New York, New Jersey, Boston and Chicago.

Clients included:  Nationwide Insurance; Dominion East Ohio Gas; Royal Caribbean Lines; Sandestin Resorts; Citizens Bank; National City Bank; Huntington Bank, Kraftmaid; Fifth Third Bank; Flagstar Bank; American Greetings; Humana.

Key achievements:

Developed a dynamic interactive application for Nationwide Insurance to educate multi-generational workers on the importance of retirement planning in conjunction with Boston College's Center for Retirement Planning.

Wrote and delivered a daylong seminar for Cuyahoga Community College stakeholders and staff entitled: Writing For The Web.

Created award-winning Web sites for Dominion East Ohio Energy Choice; Royal Caribbean Cruise Lines; Citizens Bank; Flagstar Bank.

Finalist, Interactive Media Awards, for Dominion East Ohio, Citizens Bank, Kraftmaid and Nationwide Insurance Web work.

Oct 1994 - Mar 2006


VP, Creative Director 

October 1994 – March 2006 

Responsible for overall creative direction of $90MM communications firm.

Department consists of 8 copywriters, 12 art directors, 6 designers, a broadcast producer and proofreader.

Member of New Business Committee.

Agency billings have grown over 40% in four years.

New business wins included Goodyear Assurance Tire launch (beating incumbent Goodby Silverstein); Dunlop Tires (Arnold); RentWay (Bernstein Rein); Summa Heathcare System; and Geauga Lake & WildWater Kingdom (Marc).

Ad Club Agency of Year, 1998.

Cleveland Business Marketing Agency of Year, 2004.

2nd fastest growing communications firm in Northeast Ohio.

Agency areas of expertise: Automotive; Home Improvement; Healthcare; Retail; B2B

Major accounts:  Goodyear; Dunlop; Summa Heathcare; RentWay; ICI Autocolor; Telxon Instruments; Versico;

Louisiana Pacific; Flood Woodcare; Vita-Mix Blenders; Dominion East Ohio

Key achievements:

Developing strategic communication plans as well as cross-selling initiatives for all agency clients.

Accountable for financial and budgetary compliance with client deliverables.

Supervised 20+ associates in Creative Department.

Helped grow agency from $23MM to over $90MM in annualized billing in 12 years. Agency’s national ranking rose from 380th largest U.S. agency to 150th in 2005.

Named Agency of The Year by the Business Marketing Bureau in 2002.

Launched the Assurance line of tires for Goodyear in 2004.  Sales of new tires exceeded goal by 175%, which “helped save the company” according to Goodyear CEO Robert Keegan.

Branded RentWay’s 800+ rent-to-own stores as “We Are Family”, increasing revenues by over 10% in one year. Won numerous RAC Awards for retail advertising excellence.

Developed initial brand campaign to launch Gemini Automotive Centers nationally.

Jun 1991 - Sep 1994


Executive V.P., Partner 

July 1991 – June 1994 

Executive V.P. Chief Creative Officier and minority owner of 60MM+, 90 year-old Cleveland advertising agency.

Major acounts: Sherwin Williams (Dutch Boy Paints; Martin Senor Paints; Sherwin Williams Automotive Paint), American Electric Power, Union Electric, Royal Dirt Devil, Lincoln Electric Company, Cleveland Convention & Visitors Bureau, Salton Appliances.

Responsible for entire Creative Department consisting of 12 art directors; 10 writers; 6 designers; 2 broadcast producers; 2 print production specialists and support staff.

Agency acquired by outside investment group.

May 1988 - Jun 1991

McCann Erickson

VP, Associate Creative Director 

1988 – 1991 

Managed Creative Group working on Black & Decker Appliances; AT&T Business Communications; additional creative work on Alka-Seltzer and Nabisco (Harvest Wheat Crackers).  Supervised six creatives.

1985 - 1988

Wells Rich Greene

V.P., Creative Group Head 

April 1986 – July 1988 (2 years 4 months)

Creative Group Head supervising P&G (Sure; Prell; Gain Detergent), Ralston Purina (Tender Vittles; Dog Chow), and new business efforts. Supervised two writer/art director teams and an Associate Creative Director.

1981 - 1985

Young & Rubicam

Creative Supervisor 

1981 – 1986 

Major campaigns for Eastern Airlines; AT&T International; Cadbury; Metropolitan Life; and Sanka Brand.

Created Ad Age's 1985 Top 100 Commercials for AT&T International. Won several Clio Awards and Art Director's Annual. New business campaign won 100MM AT&T account.

1979 - 1981

Senior Copywriter

Ketchum MacLeod & Grove

Worked on C&P Telephone (Bell System); Pittsburgh Paints; State of Pennsylvania Dept of Tourism; Pittsburgh Zoo.

Won several Clio's and Addy's for C&P Telephone campaign.

1976 - 1979


Cramer Krasselt

Clients included Wausau Insurance; Wisconsin Bell Telephone; Wisconsin Gas; Master Lock; Blue Cross/Shield of Wisconsin. Several awards from the Milwaukee Society of Communicating Arts for print and broadcast work.





College of the Holy Cross

B.A., English, 

Activities and Societies: I.E.S. Junior Year Abroad Vienna, Austria