Senior Creative Director/Copywriter with award-winning credentials on Fortune 500 accounts:
Exceptional writing and creative conceptual ability combined with seasoned motivational and supervisory skills. Emphasis on strategic thinking, ideation and relevant results.
I have extensive experience in these categories/accounts:
Goodyear; AT&T; Black & Decker; Metropolitan Life; P&G (Sure,Gain,Prell); Sherwin Williams; General Foods; Mars; Dole; American Electric Power; Cadbury; Summa Health System; Nationwide Insurance; Royal Caribbean Cruise Lines.
I have held senior level creative positions at New York agencies Y&R, Wells Rich Greene, and McCann Erickson. For 12 years I was Executive Creative Director at $90MM agency in Ohio. New business wins increased agency billings by 40% in 4 years. Major accounts included Goodyear, Dunlop, Louisiana Pacific, Wildwater Kingdom, Time Warner Cable, PPG Automotive Paint.
Created "the most successful new product launch (Assurance Tires) in our history" according to Goodyear CEO Robert Keegan.Over 2MM new tires sold in 12 months, exceeding goal by 200%.
For 3 years I have worked in the interactive space, creating content and concepts for the nation's largest privately-held digital firm.
Have won most major awards in advertising including Ad Age's 100 Best, local, regional and national Addy's, Art Director's Club, Creativity, Clio's, Telly's, Effie's and Interactive Marketing Awards.
At night for 12 semesters I have taught advertising copywriting as Adjunct Professor at University of Akron. Ad Club board member, frequent award show judge.
My passion is singleminded -- ideas, ideas, ideas. I love to create without the prima donna attitude. My philosophy: Every creative problem has at least a half-dozen good solutions. The critical difference is finding the solution that not only works best but makes the client feel best.
I also love to mentor, teach and develop young creative talent.
Skills: Ad Agency creative direction on Fortune 500 accounts...idea generation...new product launches...copywriting...broadcast script writing & production...web content...media-rich interactive...package goods advertising... business to business writing...direct marketing... presentation skills...creative brainstorming & name ideation, strategic positioning...adjunct professor of advertising
“Bob Clancy was the VP Creative at Hitchcock Fleming who delivered the award winning creative that launched Goodyear Assurance tires. The successful launch of this product was directly responsible for the financial turnaround of the Goodyear Tire and Rubber company. Bob and his team's work was selected for the launch from among entries submitted by all of the global agencies. His positive attitude and willingness to do what it takes to deliver great work, on time, is a hallmark of this very talented man.” November 8, 2009
Top qualities: Great Results , On Time , Creative
hired Bob as a Advertising creative in 2004
“Bob just gets it - from understanding a client's objective to meeting deadlines to budget constraints. After working with Bob consistently, he is the kind of guy that you can ask for 3 big ideas and you get 33 fantastic ideas. The hard part is not figuring out how to make one of those ideas work for you client, it is WHICH one you make work, because they are all that good.” June 9, 2008
Top qualities: Great Results, Expert Creative
hired Bob for Creative Direction/Copywriting in 2006-2009, and hired Bob more than once
“I had the privilege of working with Bob in the early 90s - he combines customer insight and salient emotion strategically, attractively, and (last but first) effectively. He is also a wonderful guy personally; warm, witty and wise, which combination is increasingly rare. I cannot recommend him highly enough.” April 18, 2005
Adam Hansen, New Product Development Manager, American Harvest
was Bob's client
"It was a pleasure to have Bob as a Part-Time Instructor for our communication students. He went above and beyond the call of duty for his students, and brought in his extensive professional experience to show them how it all works outside the classroom. I received nothing but positive feeback from students and other faculty about Bob. He coordinated with other instructors assisted students outside the classroom as well as his in-class duties. I would hire him to teach again without hesitation."Dr. Dudley Turner, Dean, College of Fine & Applied Art, University of Akron
Groups and Associations:
Board Member, LifeBanc Cleveland
Cleveland Ad Club
Honors and Awards:
Outstanding Achievement, Interactive Media Awards, for Dominion East Ohio Gas and Citizens Bank.
Numerous advertising awards including multiple: Addy's; Telly's; Effie's; Clio's; Silver
Microphone; BMA's; Best of Show Addy (2x); Creativity; Ad Age's Best; Print; Art Director's Club; Interactive Marketing Award Finalist (3x)
College of Fine & Applied Arts
University of Akron
Taught Senior-level course, Writing for The Media, for 12 semesters from 1996 to present.