2006 - Present
2007 - Present
Director / Executive Producer
Just Happy multi-disciplinary production services:
Commercial Director - Just Happy Inc. / Post Office Editorial / Quigley-Simpson Agency - 2010
Directed two :60 second broadcast TV commercial spots for Chase Sapphire credit card
TV Director - Just Happy Inc. / Spy Post / ITVS / PBS - 2010
Directed new 2010 / 2011 TV show opens for ITVS' documentary series: "Independent Lens"
Executive Producer - Just Happy Inc. - 2010
Produced 4 web films for S.F. based Ozone Advertising and Alameda Municipal Power promoting energy efficiency programs for both consumers and business customers
Executive Producer - Just Happy Inc. - 2010
Provided complete film production services to CirclePoint and Santa Clara County Emergency Services in the creation of two :30 sec. broadcast TV commercials promoting "AlertSCC" notification system
Producer / Project Manager - L.inc Design - 2009 - 2010
Producer for busy motion graphics company - various projects: Oracle, Ericsson, Muzak, Gartner Symposium
Commercial Director - The Orphanage - 2009
Directed national TV package goods campaign for client, Starkist/Del Monte and agency Della Femina Rothschild/Jeary & Think360
Producer / Creative - On The Fly Films - 2008 - 2009
- Produced ﬁve spot, video banner campaign for client Ask.com and agency, Agency.com
- Produced "Vision 2010" - four short films showcasing Nokia Telephone 2010 global product line
- Hired to develop, pitch and budget four-spot, national ad campaign for online dating site, Zoosk.com
Just Happy Media Development
Executive Creative Director / Writer Just Happy Inc. 2007- present
Development ofkids media properties including animated music show "Hit Play". Authored TV bible, pilot script, and graphic novel adaptation. Employed artists for character and set design. Marketing to network TV.
Additional projects include feature and short film development; book options, contract negotiations, script writing and strategic production partnerships.
Previous Just Happy Clients:
Industrial Light & Magic, The Orphanage, Spy Post, Mevio, CirclePoint, L.inc Design, HKM Films (hello & co), Rhythm & Hues, On The Fly Films, Pedersen Media Group.
Jul 2007 - Mar 2008
Director Of Production
Manager / creative director of online media production department
Projects: Podshow and ad-sponsored episodic shows, video/audio commercials, websites and banner design
Oversaw multiple project schedules and lead productions from concept through completion
Duties included budgeting, show development, contracts, acquisitions, distribution and programming support
Supported Biz Dev and Sales with creative, budget, logistics and custom sales websites and videos
Promoted and grew network properties. Reported project costs and schedules to stakeholders
Recruited / mentored eight employees and various freelance production crews
Other: Contract negotiations. Significant client contact. Managed outside equipment vendors and resources
Highlights: Creative direction of over 20 online ad campaigns. Senior producer of eight network shows totaling over 100 episodes. Produced 11 show episodes in as many locations in one week for client, GoDaddy. Developed a slate of three green programming titles. Oversaw move to 23 on Comscore's top entertainment sites with 30,000% annual network growth.
2007 - 2007
Acted as CD for product launch video promoting mobile computing and worldwide launch of the Intel CoreDuo processor
Translated client brief into creative pitch, authored script, directed talent, supervised edit and post
Highlights: On the streets of S.F. with real people casting - always the coolest, most exciting actors.
2007 - 2007
Worked with E.P. on commercial animation bid for Scion autos. Teamed on Director’s pitch to agency, Attik
Highlights: I brushed against a truly innovative animated auto campaign.
2006 - 2007
Senior creative for TV spot ads w/ animation and visual fx house, Rhythm & Hues Commercial Studios
Highlights:Teamed with genius visual effects and animation crews to sell cold and flue elixir.
2003 - 2006
Realized from concept to completion seven national ad campaigns, directing a
total of twelve TV commercials
Senior creative: Supervised design, on-set production and animation crews
Highlights: Hung w/ James Earl Jones. Traveled Shaquille O’Neal to the desert without taking him there.
1997 - 2003
Direction and creative management of award-winning television commercials and music videos
Helmed over 25 advertising campaigns resulting in over 35 completed spots.
Collaborated with Sr. marketing, ad execs, record labels, Hollywood studios, A-list celebrities and sports figures
As Director, held senior creative post within this renowned studio, leading large teams of concept artists,CGI character animators, visual fx and on-set production personnel
International production included work in Vancouver, BC, Buenos Aires, Argentina, and Tokyo, Japan
Highlights: Directed multi-platinum, MTV & Grammy honored videos for Will Smith. Jumped Tony Hawk across S.F. skyscraper. Dressed Schwarzenegger as heavy metal guitarist. Directed CGI alien celeb, “ET”.
1991 - 1997
Executive Producer / Director
Co-founded & managed a successful film production company
Headed up marketing, direct sales, strategy and PR
Represented directors resulting in award-winning commercial, music video and corporate film work
Co-Creative Director - oversaw and/or developed creative for all projects: pitches, scripts and artwork
As Account Manager, acted as liaison between production and clients
Supervised employees and freelance line producers including line-item budgets and deliverables
Senior oversight from concept to completion of over 30 music videos, 20 TV spots and 12 corporate films
Highlights: Executive Produced break-out videos for Rockers’ Green Day. Directed clips for John Lee Hooker and Public Enemy. Built my own million dollar company with a ball of string, bubble gum and a great partner.