Robert Caruso

Work experience

Work experience
2007 - Present

Director / Executive Producer

Just Happy Inc.

Just Happy multi-disciplinary production services:

Recent Projects:

Commercial Director - Just Happy Inc. / Post Office Editorial / Quigley-Simpson Agency  - 2010

Directed two :60 second broadcast TV commercial spots for Chase Sapphire credit card

TV Director - Just Happy Inc. / Spy Post / ITVS / PBS  - 2010

Directed new 2010 / 2011 TV show opens for ITVS' documentary series: "Independent Lens"

Executive Producer - Just Happy Inc.  - 2010

Produced 4 web films for S.F. based Ozone Advertising and Alameda Municipal Power promoting energy efficiency programs for both consumers and business customers

Executive Producer - Just Happy Inc.  - 2010

Provided complete film production services to CirclePoint and Santa Clara County Emergency Services in the creation of two :30 sec. broadcast TV commercials promoting "AlertSCC" notification system

Producer / Project Manager - Design - 2009 - 2010

Producer for busy motion graphics company - various projects: Oracle, Ericsson, Muzak, Gartner Symposium

Commercial Director - The Orphanage - 2009

Directed national TV package goods campaign for client, Starkist/Del Monte and agency Della Femina Rothschild/Jeary & Think360

Producer / Creative - On The Fly Films - 2008 - 2009

- Produced five spot, video banner campaign for client and agency,

- Produced "Vision 2010" -  four short films showcasing Nokia Telephone 2010 global product line

- Hired to develop, pitch and budget four-spot, national ad campaign for online dating site,

Just Happy Media Development

Executive Creative Director / Writer Just Happy Inc. 2007- present

Development ofkids media properties including animated music show "Hit Play". Authored TV bible, pilot script, and graphic novel adaptation. Employed artists for character and set design. Marketing to network TV.

Additional projects include feature and short film development; book options, contract negotiations, script writing and strategic production partnerships.

Previous Just Happy Clients:

Industrial Light & Magic, The Orphanage, Spy Post, Mevio, CirclePoint, Design, HKM Films (hello & co), Rhythm & Hues, On The Fly Films, Pedersen Media Group. 

Jul 2007 - Mar 2008

Director Of Production

Mevio (Podshow Inc.)

Manager / creative director of online media production department

Projects: Podshow and ad-sponsored episodic shows, video/audio commercials, websites and banner design

Oversaw multiple project schedules and lead productions from concept through completion

Duties included budgeting, show development, contracts, acquisitions, distribution and programming support

Supported Biz Dev and Sales with creative, budget, logistics and custom sales websites and videos

Promoted and grew network properties. Reported project costs and schedules to stakeholders

Recruited / mentored eight employees and various freelance production crews

Other: Contract negotiations. Significant client contact. Managed outside equipment vendors and resources

Highlights: Creative direction of over 20 online ad campaigns. Senior producer of eight network shows totaling over 100 episodes. Produced 11 show episodes in as many locations in one week for client, GoDaddy. Developed a slate of three green programming titles. Oversaw move to 23 on Comscore's top entertainment sites with 30,000% annual network growth.

2007 - 2007

Creative Director

Pedersen Media Group

Acted as CD for product launch video promoting mobile computing and worldwide launch of the Intel CoreDuo processor

Translated client brief into creative pitch, authored script, directed talent, supervised edit and post

Highlights: On the streets of S.F. with real people casting - always the coolest, most exciting actors. 

2007 - 2007

Bidding Producer


Worked with E.P. on commercial animation bid for Scion autos. Teamed on Director’s pitch to agency, Attik

Highlights: I brushed against a truly innovative animated auto campaign.

2006 - 2007

Commercial Director

Rhythm & Hues

Senior creative for TV spot ads w/ animation and visual fx house, Rhythm & Hues Commercial Studios

Highlights:Teamed with genius visual effects and animation crews to sell cold and flue elixir.

2003 - 2006

Commercial Director

HKM Films (hello and company)

Realized from concept to completion seven national ad campaigns, directing a

total of twelve TV commercials

Senior creative: Supervised design, on-set production and animation crews

Highlights: Hung w/ James Earl Jones. Traveled Shaquille O’Neal to the desert without taking him there.

1997 - 2003


Industrial Light & Magic

Direction and creative management of award-winning television commercials and music videos

Helmed over 25 advertising campaigns resulting in over 35 completed spots.

Collaborated with Sr. marketing, ad execs, record labels, Hollywood studios, A-list celebrities and sports figures

As Director, held senior creative post within this renowned studio, leading large teams of concept artists,CGI character animators, visual fx and on-set production personnel

International production included work in Vancouver, BC, Buenos Aires, Argentina, and Tokyo, Japan

Highlights: Directed multi-platinum, MTV & Grammy honored videos for Will Smith. Jumped Tony Hawk across S.F. skyscraper. Dressed Schwarzenegger as heavy metal guitarist. Directed CGI alien celeb, “ET”.

1991 - 1997

Executive Producer / Director

Commotion Pictures

Co-founded & managed a successful film production company

Headed up marketing, direct sales, strategy and PR

Represented directors resulting in award-winning commercial, music video and corporate film work

Co-Creative Director - oversaw and/or developed creative for all projects: pitches, scripts and artwork

As Account Manager, acted as liaison between production and clients

Supervised employees and freelance line producers including line-item budgets and deliverables

Senior oversight from concept to completion of over 30 music videos, 20 TV spots and 12 corporate films

Highlights: Executive Produced break-out videos for Rockers’ Green Day. Directed clips for John Lee Hooker and Public Enemy. Built my own million dollar company with a ball of string, bubble gum and a great partner.



San Francisco State University