Robert Kwok

  • Stockholm Sverige
Robert Kwok

Summary

An experienced and senior professional with an excellent track record in business development, marketing, sponsorship, sales and client/customer relations.Transforming strategic sales and market strategies to reality, increasing revenues in emerging markets and leveraging mature business environments.

Areas of experience
20+ years in sales and marketing
14+ years as an professional in conferences, events, sponsorship and exhibitions
8+ years in publishing sector
•  Concept and business development and implementation
•  Market research and project management
•  Sponsorship
•  Strategy Management
•  Sales Management
•  Marketing Management

Goals
• Working at/for companies with great and long term ambitions
• Working close to business and customers
• Working with creative people

Personal characteristics
•  Analytical
•  Trustworthy
•  Excellent networker

Private
I have one of the largest "fika" blogs in Sweden - Robbans bästa

Work Histsory

Work History
Jul 2012 - Jun 2015

Partner and Co-Founder

F2F Kommunikation

F2F Kommunikation was an agency specialized in new or existing B2B events in Sweden. We offered our clients lead-generating activities through seminars, conferences, roundtable discussions, market research and reports. We brought B2B brands to life, LIVE.

Representative Achievements/tasks:
✪ Company strategy, vision, mission and strategic positioning
✪ Business plan & sales strategy development
✪ Forecasting and Budget Management
✪ Project plan and Revenue/Cost Budget
✪ Research & Analysis of Future Business trends
✪ Collaboration with Strategic Business partners
✪ Created segmented lead-nurturing campaigns tailored to engage specific audiences
✪ Created Business driven Meeting places with top executives in the private and public sector

Jun 2010 - Jun 2012

Project Manager / Specialist

Dagens industri

Dagens Industri is the largest business paper in Scandinavia. Every week Dagens industri's products reach 1,300,000 individuals - management people, entrepreneurs and other decision makers but also people with a high interest in business, shares and the stock market. I was recruited by Dagens industri to build up a new business unit within the Di-group, Di Conference. Along with my two colleagues from the business magazine Affärsvärlden, we created a turnover of SEK 10 million (SEK 20 million with the Gazelles) and a profit margin of 24% within one year. We were the founders of the conferences Di Bank, Di Insurance, Di Energy, Di Cash & Treasury, Di Fin Tech and Di Strategic IT.

Representative Achievements/tasks:
✪ Worked out a business plan with strategies and processes for a functioning department
✪ Financial management, reporting, forecasting, analysis and profitability breakdown
✪ Identification of high-growth conference topics and concepts
✪ Structure of invoice routines, marketing with layout and design, website, brand work with graphic profile, revenue models for participants, sponsors and exhibitors
✪ Creation of sponsorship and exhibition packages
✪ Developing, launching and executing effective sales strategies to ensure all revenue generating - opportunities was fulfilled
✪ Relationship building internally, mainly between the editorial and advertising department
✪ Architect of tailored events from concept to packaging and pricing
✪ Responsible for 71.2% of the department's sponsorship sales
✪ Sponsorship sales of Di Gazelles
✪ Effective key account management of sponsors throughout the event cycle, building strong relationships and fulfilling contract terms above sponsors’ satisfaction
✪ Responsible for identifying and establishing relationships with meeting facilities
✪ Recommend conceptual ideas in line with corporate strategy, marketing and brand requirements
✪ Reporting to Division Manager

Feb 2010 - Jun 2010

Business Development

Talentum Media AB

Talentum Media AB is a subsidiary to the Finnish media group, Talentum Oyj. Together the two companies form one of the largest specialist publishing houses in the Nordic region. The parent company, Talentum Oyj, is a noted on the main list of the Helsingfors stock exchange. In Sweden, Talentum publishes the following products: Affärsvärlden, Ny Teknik, Lag & Avtal, Arbetarskydd and Dagens Media. I worked as a business developer within all of Talentum's brands.

Representative Achievements/tasks:
✪ Defining strategic direction
✪ Identifying profitable business for all brands (short and long term objectives)
✪ Enriching customer relationships
✪ Fostering enhanced principal/partner relations
✪ Determine market trends, competitive analysis whilst formulating effective strategy according to shifts in the marketplace
✪ Reporting to CEO

Nov 2005 - Feb 2010

Head of Business Development Seminars

Talentum Media AB

Talentum Media AB is a subsidiary to the Finnish media group, Talentum Oyj. Together the two companies form one of the largest specialist publishing houses in the Nordic region. The parent company, Talentum Oyj, is a noted on the main list of the Helsingfors stock exchange. In Sweden, Talentum publishes the following products: Affärsvärlden, Ny Teknik, Lag & Avtal, Arbetarskydd and Dagens Media. I worked primarily with Affärsvärlden, Sweden’s largest and most respected business magazine and one of the most important sources of economic analyses. I was involved in building up Talentum Events business from the start 2004/2005. We created a number of conferences for example Affärsvärlden Bank & Finans Outlook with 250-300 senior participants and about 20 sponsors and exhibitors each year.

Representative Achievements/tasks:
✪ Identifying new business opportunities and developing new concepts
✪ Forecasting and Budget Management
✪ Sales strategy development
✪ Created a numbers of tailored seminars
✪ Responsible for developing relationships with key clients
✪ Manage the entire sales process (prospect, qualify, proposal, negotiate and close) and work effectively with other functions within the business as well as other departments
✪ Created a new platform where journalists met their readers LIVE
✪ Strategic innovator of new ideas and initiatives. Designer and builder of business processes to achieve strategic goals
✪ Business intelligence and Business Development - to keep an eye on competitors and to create ideas for new events
✪ Maintained existing and developed new customer relationships with regional and international sponsors
✪ Architect behind the cooperation with International Data Group (IDG, the world's leading technology media, events and research company) and the profitable conferences Bank 2.0 and CIO+CFO
✪ Member of Affärsvärlden Management Team 2009/2010
✪ Member of Ny Teknik Management Team 2009
✪ Reporting to Event Manager Scandinavia

Oct 2003 - Nov 2005

Business Development Manager

Digital Devotion

Digital Devotion was one of the top digital media agencies in Sweden specializing in online digital media solutions, such as Internet advertising, mobile-phone applications, search-engine marketing and much more.

Representative Achievements/tasks:
✪ Sales & Business Development
✪ Digital Media Buying
✪ Digital Media Planning
✪ Digital Strategy
✪ Analytics
✪ SEM
✪ Digitising Comms Planners and offline media teams
✪ Creating digital strategy as well as connecting digital with other media channels
✪ Identifying media trends and creating and incubating tools and products that exploit them
✪ Reporting to CEO

Mar 2001 - Jun 2003

Chief Marketing Officer

RBG Europe / OPENavigators AB

Management consulting firm. Business process and leadership. OPENavigators (former RBG, RummlerBrache). Rummler-Brache Group pioneered the process revolution.

Representative Achievements/tasks:
✪ Creating and driving the change communication needed for the business unit
✪ Preparing communication packages and campaigns including message platform based on brand, vision, values and solutions
✪ Establish and drive end-to-end solution marketing plans with branding as base
✪ Plan and lead the implementation of new offering launches according to business group prioritization
✪ Marketing collaboration with technology partners and alliances
✪ Develop, implement common, processes and KPIs
✪ Created lead generation seminars
✪ Create and execute a marketing plan
✪ Contributed to the implementation of a new brand together with the brand agency Landor Associates
✪ Member of Coorporate Leadership Team
✪ Reporting to CEO

Feb 2000 - Feb 2001

CEO

Hagakure Interactive

Hagakure Network was specialized within headhunting and recruiting. Hagakure Interactive was a technology development company concerned with the development of an interactive tool to be used for human resources departments.

Representative Achievements/tasks:
✪ Created a business plan
✪ Collaborated with a venture capital firm
✪ Built and developed key relationships with external partners
✪ Business Development
✪ Marketing and sales activities
✪ Forecasting and Budget Management
✪ Recruited two colleagues
✪ Planned strategic initiatives, define goals and implemented effective long-term business plans to drive business results
✪ Reporting to Owner

Mar 1996 - Feb 2000

Sales & Sponsorship Director

Institute for International Research (IIR)

The Institute for International Research Group (IIR) was an independent, privately-held company with an international network of offices located in 38 countries. The company was a world leader in business conferences, training/consultancy, trade exhibitions and business information/knowledge transfer. The group was acquired by Informa in 2004 for US$1.4 billion. I was recruited as Sponsorship Manager, promoted to Sales Coach and then Sales Director Sweden. At that time IIR had one hundred employees who arranged over 300 B2B-conferences and seminars yearly in Stockholm. Responsible for nine colleagues that I was very proud over and together we created fantastic sales results.

Representative Achievements/tasks:
✪ Planning, forecasting and budgeting
✪ Research and planning of new conferences in cooperation with Division Managers and Project Managers
✪ Mobilized various sales channels to generate business demand for the team
✪ Developing, launching and executing effective sales strategies to ensure all revenue generating opportunities are fulfilled
✪ Line management including training, coaching, mentoring, team development and performance review
✪ Best Sales Team of the Year 1999
✪ Sponsorship Guru Events: Tom Peters, Robert S Kaplan, David P Norton, Jack Trout, Gary Hamel, Mark McCormack
✪ Member of Management Team
✪ Reporting to CEO Sweden and Head of Sales Development EMEA