2016 Recent Brands & Events

Work experience


Feature Driver / Course Facilitator

At Mazda's annual dealer meeting, I served as a feature driver during the presentation's new product showcase. Later in the two-day event, I'd also be responsible for instructing attendees through Mazda's technical and hands-on training.

TruMoo Chocolate Milk

Brand Ambassador

Providing runners of the Rock n Roll Marathon, samples of the brand's nutrient rich products and sharing key benefits over competitive brands.

My Private Driver

Concierge / Driver

For CES, my responsibility entailed facilitating the logistical needs for the executive officers of China's largest cell phone company, China Unicomm.


Brand Ambassador

Bringing consumers to the services of the world's fastest growing company. My role, as a street team member, is centered around educating potential riders of the benefits and value of the brand over traditional options.

Mars Company

Costume Character / "Yellow" M & M

During the Sprint Nextel Cup race in Las Vegas, I performed as the "Yellow" M & Mfor all special engagements and pr spots for the top tier sponsor Mars Co.


Brand Ambassador

Our team of four brand ambassadors were responsible for inviting Latin Grammy guests to a marquee after-party being held by the internet-based entertainment provider Pandora.



MorningStar Farms "Just what the world ordered tour"

Apr 2015 - Aug 2015

Assistant Tour Manager

17-week mobile tour featuring a full line of vegetarian products. Our team of five road personnel operated, coordinated and maintained mobile kitchens at venues scoping loyalty and conquest opportunities. Event reporting, data capture, inventory, quality control, budgeting and staff training while adhering to specific health and safety food preparation codes Stepping back from my customary lead management role, I refined my support skills and learned valuable lessons that has made me a more rounded leader.

Rite Aid "Wellness 65"

Jun 2014 - Jan 2015

Tour Manager

Responsibilities covered a multitude of roles and responsibilities for Rite Aid brand pharmacy’s 7-month campaign. Focused on cultivating relationships within the 65 and older demographic, our program reached out to local retirement and senior social events to promote health and well-being by offering free health assessments, vaccinations and screenings.

Logistics, asset integration and maintenance, conceptual participation, event planning, budgeting, staff training, inventory management, venue acquisition, and vendor fulfillment were my primary responsibilities. By successfully completing extensive media training and demonstrating sensitivity to the client’s corporate culture, I provided a trusted alternative, in the absence of their corporate spokesperson’s presence, for radio,television, and social media opportunities.

Rite Aid "RA 50"

Aug 2013 - Nov 2013

Tour Manager

In celebration of Rite Aid’s 50th anniversary, I was responsible for facilitating health related acts of kindness throughout the country. My ability to effectively prioritize and delegate tasks proved essential in successfully executing 50 events in 50 days. By coordinating with local outreach programs and community leaders, we were  able to maximize the value of time sensitive public relation opportunities. Through these outlets, our efforts and attention to detail, raised Rite Aid’s profile and solidified their image as a partner in health and wellness.

Metro PCS & USA Basketball

Jan 2013 - Aug 2013

Tour Manager / Emcee

 9-month project celebrating the partnership of Metro PCS and the US men’s Olympic team. Our footprint involved constructing a 90 x 90 travelling basketball experience for consumers,, media, and fans throughout the country. Venues and strategies varied from visiting at risk youth facilities fulfilling community support roles to exclusive sponsorship relations engagements. Working in conjunction with the individual athlete, US Olympic , and professional basketball PR teams,  further developed my ability to balance personalities and resources in critical situations. In addition to managing assets, training staff and coordinating other logistics, I was also heavily involved in overseeing athlete appearances



Market Manager

  • Responsible for managing marketing, advertising and promotional staff and activities on a local level. 
  • Initiated steps to measure, enhance, and enrich the position through various goals and objectives with home office support staff.

Tour Manager

  • Manage and execute event display set-up and breakdown.
  • Responsible for all tour assets and vehicles.
  • Manage and troubleshoot all technical components.
  • Act as main liaison between touring staff and event contacts. Coordinating arrival and setup times as well as negotiating prime footprint location, coordinating breakdown/load-out times.
  • Training of all temporary staff in regards to on-site elements as well as educating on company and company messaging .
  • Event reporting including digital recaps and inventory management.

Brand Ambassador

  • Representing a myriad of brands, as an independent contractor, to targeted customers in order to increase awareness, create a specific image, generate sales opportunities and build customer preference.

Product Specialist

  • Responsible for providing audiences informative brand and competitor features and statistics that will allow consumers to arrive to an educated conclusion.


  • Introduced performers and speakers in conjunction with sponsors and brand messaging.
  • Adhered to strict time constraints while maintaining enthusiasm and seamless transitions.
  • Created an atmospheres that drew  interest and expectation. 

Social Media

I understand the importance of social media when it comes to enhancing a brand's image.

Not only do I stay up to date with social media platforms and information outlets, I also have a comfortable knowledge of their technical operations.

Past Brands

Coca Cola, Verizon, AT&T, ADIDAS, Ford, Chevy, Sony, Duke's Mayonnaise, Microsoft, Mazda, LG, Progressive, Samsung, State Farm, Godiva, Taco Bell, Turner Broadcasting, John Deer, Ocean Spray, The CDC, Frank's Red Hot Sauce, Lowes, Wild Turkey, Makers Mark, Heineken, Curve, Ceasar's Entertainment, DirecTV and many more. 

Dynamic Profile

For a complete and comprehensive  work history, including references, 10 point Q/A, client quotes, and character, visit www.GoodGuyRobertAdams.com.

Contact info