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Work History

2015Present

Owner

ROCK MOSS

Social. Content. Video. Events. Marketing.
Independent consultant for a variety of clients with special needs in digital marketing, social media, public relations, video production, talent & entertainment procurement, headline concerts, and special events.

Freelance Account Supervisor

SUDLER & HENNESSEY

Manage communications between clients and production, editorial, copy, art, digital and media units to create booth exhibitions for pharmaceutical brand at national medical congresses Oncology Nursing Society, American Urological Association, and American Society of Clinical Oncology. Fulfilled sponsorship campaigns including program and print ads, bus wraps, column wraps, floor decals, hotel key cards. Created promotional materials to promote medical symposia speakers. Maintained weekly client status reports and held client status calls.

20112014

Director, Marketing & Communications

HAND CRAFTED TASTING COMPANY

Design effective campaigns that maintain consistency with how the brand is being approached, both inside and outside of the company. Ensure that the brand stands out from competitors including advertising, brand message, and personality.

Built brand strategies and goals to improve customer experience and encourage customer acquisition and drive revenue.

Represent brand at trade shows, in communications with the press, and on TV and radio to secure earned media and build social media presence.

Ensured consistent messaging across multiple marketing disciplines, while closely monitoring brand reputation.

Manage social media outreach and response on Facebook and Twitter, promoting consumer engagement and customer acquisition.  

Supervise & manage graphics department insuring all deliverables are sent to appropriate marketing partners for execution, including digital, print, and in-app.

Edit and curate promotional content for geographically targeted email campaigns.
Served as Project Manager for sponsorship and brand activations

Manage owned, earned, and agency teams to schedule and coordinate marketing activities to deliver event ticket sales in excess of $1M annually via web, mobile, social, email, and offline. Curate Search campaigns and geotargeted roll-out of Google AdWords & Facebook advertising to desktop and mobile. Project Manage, implement, launch and provide ongoing monitoring of all digital campaigns to promote events, drive customer acquisition & sales.


20082012

Producer

MAD DOG PRESENTS

Producer-Directed planning, sponsorship activation, and logistics executions for shows, including Rock the Bells, Governors Ball, Dave Matthews Band Caravan, and Converse's Gone to Governors series.

Producer

PSEG GREENFEST
Producer Generated support and sponsorship from more than 100 exhibitors and nonprofit organization. Ensured festival was aligned with brand image of promoting eco-friendly brand activations, products and services.

Producer

PSEG GLOBAL GREEN EXPO

Producer Coordinated, Keynote Speaker Talent, including Ted Danson, Jeff Corwin, Governor Jon Corzine, Ed Begley, Jr., and Dr. Sylvia Earle, and Concert Performance by The Bacon Brothers Band, as part of three-day Global Green Expo. Met with speakers and band to integrate Expo's messaging about urban renewal, sustainability, and individual impact into planned presentations.

20062007

Talent Acquisition Specialist

WOMEN Magazine

Talent Acquisition Specialist Developed primary branding for startup magazine providing wellness, prevention, and management resources to women with cancer. Fostered community of inspiration and hope by procuring previously unattainable A-list talent for cover stories, including Sheryl Crow, Lynn Redgrave, Patti Labelle, and Marissa Marchetto.

20052006

Senior Producer

EMPIRE ENTERTAINMENT
Senior Producer Drove production of corporate, nonprofit, and private projects and events, including marketing and video components. Oversaw coordination of logistics, such as travel arrangements, décor, and hospitality. Managed financial data, results, and reporting for projects, vendors, and creative resources. Developed contracts with headline acts, speakers, comedians, and entertainers, as well as managed onsite talent during events.
20002005

Producer

BROAD STREET
Producer Served as Client Liaison and Producer for video branding and materials utilized during special events and for corporate communications. Collaborated with clients in financial services, healthcare, and entertainment industries. Created schedules for teams of producers, editors, and technical personnel, as well as hired independent contractors, graphics professionals, and post-production staff. Supervised editing and scripts and managed video footage archive.

Education

B.A

Bucknell University