Design effective campaigns that maintain consistency with how the brand is being approached, both inside and outside of the company. Ensure that the brand stands out from competitors including advertising, brand message, and personality.
Built brand strategies and goals to improve customer experience and encourage customer acquisition and drive revenue.
Represent brand at trade shows, in communications with the press, and on TV and radio to secure earned media and build social media presence.
Ensured consistent messaging across multiple marketing disciplines, while closely monitoring brand reputation.
Manage social media outreach and response on Facebook and Twitter, promoting consumer engagement and customer acquisition.
Supervise & manage graphics department insuring all deliverables are sent to appropriate marketing partners for execution, including digital, print, and in-app.
Edit and curate promotional content for geographically targeted email campaigns.
Served as Project Manager for sponsorship and brand activations
Manage owned, earned, and agency teams to schedule and coordinate marketing activities to deliver event ticket sales in excess of $1M annually via web, mobile, social, email, and offline. Curate Search campaigns and geotargeted roll-out of Google AdWords & Facebook advertising to desktop and mobile. Project Manage, implement, launch and provide ongoing monitoring of all digital campaigns to promote events, drive customer acquisition & sales.