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Work experience

May 2010Present


Founder, Philippine Tennis League
  1. Conceptualizes and organizes events for Philippine Tennis League. Arranges target venue and solicit sponsorship deals to support the tournament. Coordinates with suppliers making sure that event requirements are met.
  2. Writes tournament updates and news in PTL blog site and Facebook fan page as a promotion tool for the tournament. The websites also aim to provide media value for the sponsors.
  3. Initiates social media campaigns for Facebook fan page to grow fan base. Analyzes the data gathered from Google Analytics and Facebook Insights to measure web performance and apply necessary changes to attain desired results.
  4. Performs link building activities to boost traffic on the blog site. Also updates custom landing pages to highlight current campaigns and tournaments.
  5. Designs event announcement collateral such as banners and streamers using Photoshop.
Apr 2011Jan 2013

Social Media Analyst

OnSale Holdings, Inc
  1. Creates a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, subscription and traffic across and
  2. Creates, implements and manages social media programs in Facebook, Twitter, Instagram, Google+ and blogs.
  3. Experiment with new and alternative ways to leverage social media activities.
  4. Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increase the use of social media.
  5. Strategize with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company’s products and services
  6. Measure the impact of social media on the overall marketing efforts via Facebook Insights and Google Analytics.
May 2010Mar 2011


Owner, Dropshots Webstore Online Store
Sep 2008Apr 2010

Senior Analyst - Marketing

Trend Micro, Inc
  1. Gathers and analyzes data from WebTrends and Google Analytics. Transfers data to Powerpoint for monthly and weekly reports and provides recommendations and analysis to stakeholders.
  2. Optimizes keywords through Google Search Appliance to provide better search results on company websites to improve search experience.
  3. Provides Keyword Analysis and use these targeted Keywords in Meta keywords and description for websites campaign, making sure that web pages are optimized to get better ranking on search results in all Search Engines. Evaluates keyword performance and provide recommendations and apply changes in the web pages to improve keyword ranking and SEO performance.
Oct 2007Sep 2008

Web Marketing Analyst

Pixel Perfect
  1. Conceptualizes and the implements the Marketing Plan for Shopping Engine Campaigns of, making sure that the revenue targets are met.
  2. Gathers and analyzes the data gathered from Omniture, Google Analytics, and other web marketing tools making sure that marketing initiatives are in line with the predetermined Key Performance Indicators.
  3. Takes part in the Search Engine Optimization Campaign for, and by providing keyword analysis and uses these targeted keywords for websites’ campaigns, making sure that the custom product pages are optimized to get better ranking on search results in all Search Engines. Do link building activities to boast SEO performance thru blog commenting, social bookmarking, social media and forum posting.
Mar 2006Oct 2007

Merchandising Analyst

OSRP, LLC, subsidiary of PC Mall
  1. Prepares and analyzes Mall Summary Report that summarizes the performance of all Web Marketing Campaigns-Shopping Engines, SEO, SEM and Affiliate Marketing. It includes Profit and Loss Analysis, and analysis of Aged Inventory. Provides recommendations in the allocation of budget to maximize profits.
  2. Responsible for driving web sales through pay-per-click advertising, making sure that top products are displayed in shopping engines to generate web traffic and convert this into sales.
  3. Analyzes and understand hot deals, product sku performance on various shopping engines and use this data in looking for opportunities to maximize profit while attaining the desired cost of sales.
Mar 2006Oct 2007

Web Marketing Analyst

OSRP, LLC, subsidiary of PC Mall
Jun 2004Mar 2006

Outbound Technical Support Representative

Sitel Philippines
May 2003Jan 2004

Promo Coordinator

Peerless Products Manufacturing Corporation
Feb 2002Aug 2002

Trade Consultant

Sony Phils., Inc
Aug 2001Feb 2002

Management Trainee

Chowking Foods Corporation


Jun 1997Apr 2001

BS Business Management

University of the Philippines in the Visayas


Social Media Marketing

Facebook Marketing, Twitter, Instagram, Pinterest

Shopping Engine Account Management

Bizrate, Shopzilla, Pricegrabber

Web Analytics

Google Analytics, WebTrends, Omniture

Microsoft Software

Word, Excel, Powerpoint, Outlook


Apr 2001Present

Civil Service Eligible - Professional

Civil Service Commission, Republic of the Philippines