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Summary

Respected and dedicated marketing manager with nearly 10 years of casino marketing experience and six years experience in database marketing focused on improving guest communication strategies across multiple channels to maximize return on special events, promotions and offers. Proven ability to analyze business needs and plan creative solutions that maximize efficiency and increase revenue.

Work History

Oct 2012Present

Database Marketing Manager

Hollywood Casino at Penn National

Manage the customer database using analysis, direct mail, email and promotional activity. Analyze data to develop direct mail, event and email promotion strategies. Oversee data analysis, data querying, segmentation, and execution of direct mail operations and promotional events. Assist marketing team in set-up, operation, and follow up on all promotions as needed. Communicate direct mail and promotional activities and results with all relevant departments.

Feb 2011Oct 2012

Direct Mail Administrator

Hollywood Casino at Penn National

Assist Database Marketing Manager with campaign set up and data/list pulls via database system and other available tools. Complete quality control check lists for all direct mail related projects in order to assist in reaching profitability, guest satisfaction and compliance goals.

Aug 2009Feb 2011

Player Services Manager

Hollywood Casino at Penn National

Manage activity related to Player Services, including communications, promotions, and special events, in addition to tour group programs, in order to ensure excellent guest service is provided and profitability goals are reached. Provide encouragement to team members, set high expectations and proud and positive examples necessary to ensure a fun, exciting and professional work environment for team members and an enjoyable and entertaining experience for guests.

Sep 2007Aug 2009

Marketing Services Supervisor

Hollywood Casino at Penn National

Assist with the daily operational functions of the Players' Area and Bus Program. Responsible for the financial impact of Players Services and for assisting the Player Services Manager with planning and implementing all promotions and events. Supervise a 15-20 team members.

Aug 2004Sep 2007

Cook/Bouncer

Market Cross Pub & Inn - Shippensburg

Cook and prepare food for restaurant, bar and catering events. Train new employees on prepping, cooking and cleaning procedures. Complete daily and weekly food service orders with local and regional vendors.

Education

20032007

B.S. Business Administration Marketing

Shippensburg University of Pennsylvania

Member of Delta Upsilon fraternity

  • Jan 2005-May 2005 President

Participated in intramural sports