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Rob Craig

Higher Ed Administrator

Work experience

Jun 2014Present

Program Administrator

New York University
  • Program Administration. Administrative lead for two of the largest and most complex programs within the Division of Business, consisting of 100 faculty dispersed among the divisions of Design, Digital Arts and Film and Leadership & Human Capital Management. Manage all operations for noncredit offerings and certificates, serving approximately 1200 students annually. Additionally, I have operational oversight of CADA’s graduate-level program, MA in Advanced Digital Applications. Responsible for planning, implementing and evaluating professional education programs in the areas of design, digital arts and film.

    My role as administrator covers leadership, management and support functions. Leadership functions relate to the broad view of helping clarify and affirm values, setting goals, articulating a vision and charting a course of action to achieve that vision. Managerial functions relate to the actual orchestration of tasks and setting up systems to carry out the department's mission.

    My function extends to the pedagogical through the creation and fostering of a learning community of professional adults that promotes optimal development and academic and career enrichment.  Organizational and systems establishment ensures smooth program functioning and managing staff and teaching faculty to carry out the mission of the program. Planning and budgeting the program's fiscal resources. Managing organizational change and establishing systems to monitor and evaluate organizational performance.

    Additionally, I serve in a human resources capacity, recruiting, selecting and orienting personnel. Overseeing systems for the supervision, retention and professional development of staff that affirm program values and promote a shared vision.

    Collaboration extends beyond the University through the establishment of partnerships with program staff, students, community representatives and other stakeholders to design and improve services.
  • Curriculum Development. Initiated comprehensive curriculum review, launched several new program offering models including summer intensives, four new certificates and revised the curriculum from course descriptions through SLO in all seventeen Certificate offerings. Defined and appointed Subject Matter Experts (SME) for all content areas to assist in curriculum development and to serve as content area liaisons. Following a thorough analysis of enrollment/revenue data, mothballed several programs that were no longer viable with double-digit increase in enrollment and revenue. Program renovations have resulted in the department achieving significant increase in the faculty’s service and professional activities.
Jun 2012Jun 2014

Staten Island Unit Administrator

SUNY Empire State College

The Staten Island Unit is part of the Metropolitan Center of Empire State College. It is one of three locations in the New York City area and thirty-four around the state. It enjoys stead annual growth and currently serves 900 students per year.

The Metropolitan Center, of which it is a part, with locations in Brooklyn, Manhattan and Staten Island, serves approximately 2000 students annually. The Center focuses on student success, provides innovative approaches to learning, and develops links to the diverse urban environment.

Operational Oversight. Establish and implement administrative plans, policies and procedures. Determine course schedules and coordinate teaching assignments and room assignments to ensure optimum use of buildings and equipment. Generated a handbook for faculty and staff. Strategically analyzed and standardize operational procedures to streamline unit operations and delivery of services. Plan, administer and control budgets, maintain financial records, and produce related financial reports.

Student Services. Organize and deliver student services including information sessions for prospective students, new student orientation, and enrollment and retention advising for a diverse nontraditional adult student population, ensuring that student services are closely integrated with the special academic mission of the College. Communicate with students about individualized degree planning, prior learning assessment and independent learning, as well as advising students to address barriers to continued enrollment.

Recruitment and Retention. Organize and deliver recruitment activities, such as information sessions for prospective students. Devising enrollment and retention strategies for a diverse nontraditional adult student population. Develop outreach strategy to maintain the profile of the college in the community.

Academic Support. Generate activities and advising for students from inquiry through graduation. Address student success and combat barriers to continuing enrollment. Schedule learning activities, including small group studies and workshops.

Alumni Affairs. Organizes alumni-student activities, student club activities, and special events. Support outreach for student recruitment and maintain the profile of the college in the community. Participate in Metropolitan Center and College-wide activities and governance

Jun 2008May 2012

Continuing Education Coordinator

The University of the Arts

Responsible for all academic programs, student services, marketing, fiscal affairs, and relationships with community and institutional partners and regional stakeholders, for UArts's Division of Continuing Studies, Continuing Education program.

Key Accomplishments

Strategic Collaboration.  In conjunction with the executive director, Philadelphia Arts in Education Partnership and the Pennsylvania Council on the Arts established the unprecedented Teaching Artist Certificate Program, a landmark first-in-the-nation program dedicated to the development of a corps of trained teaching artists to work in community sites and collaborate with educators in schools preparing students for success in the 21st century.

Student Access and Attainment.  Increased enrollment in capstone certificate programs by 300% since 2008. Expanded certificate and professional development course options, resulting in a 65% increase in enrollment. Over 20% of Continuing Educations total growth has come through capstone certificate enrollment in each of the last three years. Implemented an advising model to ensure better preparation for students, resulting in improved retention rates. Developed a benefits package for capstone certificate students including UArts alumni status for students upon completion of their certificate program.

Partnership Development.  Negotiated partnership agreements with American Institute of Graphic Artists (AIGA), New York Times Knowledge Network (fall 2012), American Institute of Architects (AIA), and InLiquid, a Philadelphia-based nonprofit organization committed to creating opportunities and exposure for visual artists. 

Program Development.  Identify and collaborate with subject matter experts to translate pedagogy-specific teaching and learning practices and perspectives enabling learning across the UArts Continuing Education community. Expanded professional development and personal enrichment course offerings in targeted areas including web development, web design, business for designers and photographers, photography, education, and digital media. Facilitated the establishment of six new capstone certificates since 2008. 

Curriculum Alignment and Faculty Development.  Developed common learning outcomes, learning activities, and assessment techniques for deployment and implementation across continuing education program. Created training materials for continuing education faculty, including Continuing Studies Guide for Syllabus Writing, designed Continuing Studies Syllabus template, developed and implemented use of rubrics in all continuing education courses, and created a continuing education faculty Wiki to serve as a repository and exchange resource for faculty materials.

Online Learning.  Supported the transition of the Teaching Artist Certificate Program from classroom-based instruction to entirely online delivery. Established a faculty-to-faculty mentoring network and a means of assessing emerging learning technologies, analyzing, recommending and incorporated a variety of learning management systems into continuing education classes.


Manager, Youth & Junior Museum Programming

The Newark Museum

General Duties

Designed all programming for 100-year-old Junior Museum; oversaw day-to-day administration, program calendar, scheduling, and reporting. Designed, developed, and implemented all fine and applied arts and science programming, producing 70+ hours of programming weekly, year-round. Performed as curriculum developer, program administrator, instructor, and site coordinator for all Junior Museum programs.

Key Accomplishments

  • Developed and coordinated all Junior Museum educational programming, including developing course curricula and promotional materials, lectures, studio classes, and workshops and any educational events associated with current and permanent exhibitions.
  • Developed and implemented Museum's Primetime 3-to-6 program, a school-based after-school education program, in three Hillside, NJ, schools under grant from NJAfter3.
  • Vastly expanded scout programming; designed four Museum-specific badges; organized Morris County Girl Scout Council's Day at The Newark Museum, hosting more than 350 scouts.
  • Extended definition of Junior Museum programming to include Camp Junior Museum, Newark Public Schools Gifted & Talented Program, and outreach programs for Newark-area preschools, charter schools, and homeschoolers. Coordinated outreach staff and delivered arts programs to low-income early-childhood programs.

Arts & Public Education Coordinator

Staten Island Children's Museum


Trained docents/volunteers; developed exhibition-related materials, including lesson plans, gallery guides, and hands-on materials; wrote grants; developed budgets; contracted and managed instructional staff; expanded community outreach; developed exhibition programming and strategic planning; developed education programs for children and families.

Key Accomplishments

  • Assisted in conception of and implementation for Museum's 1.2 million-dollar expansion.
  • Developed advisory group of children and adults to help conceptualize and authenticate exhibition themes.
  • Created thematic approach to calendar programming; coordinated staff to deliver daily educational programs.



Teacher Certification with Advanced Standing, Art

New Jersey

Professional Recognition

2011 Award for Excellence - Program Development

University Professional & Continuing Education Association, Mid-Atlantic Region

New England Consortium of Teaching Artist Professionals (NECAP)  

2011 Annual Conference

Lessons Learned - Developing a Teaching Artists Certificate Program

Memberships & Affiliations

  • American Association for Adult and Continuing Education (AAACE)
  • Council for Adult and Experiential Learning (CAEL)
  • Association for Continuing Higher Education (ACHE)
  • University Professional & Continuing Education Association (UPCEA)
  • Learning Resources Network (LERN)