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My Name Is Robby Gunawan

Im 24 years old male, energetic , responsible and easy going person. i was born in jakarta, 1 october 1992. i live in komp gudang peluru blok n 349. i'm studying economics, majoring in business Management at Tarumanagara University.  my former colleague said that i'm an person who hard to give up when i was doing my job and i'm a fast learner doing new things. i'm also the person who always curious with new things. I have big passion on digital marketing. im starting my career by join with DGtraffic Indonesia, thats the company where i know what is the digital marketing.  to explore my passion in digital marketing i took digital marketing course at dumet school . i learn much about digital marketing more technical  such as google Adwords, FB ads, word press, SEO and email marketing.  now i worked at Webarq as SEM Specialist, and helping all client to achieve goals for their digital marketing. 



Faculty of Economy Business Management

Tarumanagara University

GPA : 3.05


Senior High School

SMA Al-Azhar Pejaten, Jakarta

Junior High School

SMPN 265, Jakarta

Elementary School

SD Ar-Rahman Motik ,Jakarta


Google Adword Certification

VALID THROUGH October 22, 2017

awarded this certificate of achievement for the successful completion of the Google AdWords certification exams.

Google Analytics Certification from Big Evo Academy

Presented By BigEvo Academy on this May 18th - 19th, 2016

Wall Street Institute School of English

Work experience

Jan 2016Present

SEM Specialist | Digital Marketing

PT Web Architect Technology

My responsibility :

- Devise digital strategies to increase quality online traffic to client's website.
- Track conversion rate and optimize the campaign by Cost per Conversion, Cost per Impression and Cost per view Etc
- Optimize and analyze landing page to get a good quality score and good Conversion rate
- Optimize the website with SEO On Page
- Hands on Daily PPC campaign : Managing, planning Bid management, ad copy, keyword implementation, A/B testing, and landing page testing (Google Adwords, FB, IG,BBM placement, Youtube, mobile aps, SMS marketing, Brand Lift Survey, Google analytic, Bing Etc)
- Track online traffic by Google Analytics
- Update and learn the latest Digital Marketing also implement it to our Client
- Make a good relationship with other Online Media Publisher
- Devise a media plan strategic and forcast the Conversion rate by Historical data Etc
- Make the report for our client
- Use UTM for tracking campaign
- Helping the team develop social media strategies for content pillar and other creative brand activation

Mostly i optimize the campaign to get a good Conversions and Cost per Conversions

what i handle :

E commerce :

Leads Generation :

-Wall street English

-Nanyang Tumour Hospital

-First Media


- Studyperth

- Simpelet


Hotel & Travel :

-Atlet Hotel Century,

- Jabato Wisata,

Tactical Campaign & Branding

Godrej Brand: 

- Hit Obat nyamuk, Stella, Mitu, shikada, carrera, NYU

Install Apps:

-Drive Install Apps for My Indomaret

-Drive Install Apps for Dyned Plus (FreeLance)

Proven Track Record :

-Best performance paid ads for Indomaret, indomaret has continuing the contract with our agency for more 1 bill for the next paid ads because of the good performance

-Also best performance all digital paid ads for Godrej, Hit obat nyamuk - Stella air freshener - Mitu Baby, by continuing the contract with our agency because of the good performance

-Decreasing Cost per Leads on November 2016 for IDP from Avarage Rp 25.000 to Avarage Rp 18.000 through all platform from facebook - Adwords.

-Increasing Wallstreet English Digitial advertising Roi from 2015  400% to 2016 700% through SEM & GDN.

Aug 2014Apr 2015

Account Executive

DGtraffic Indonesia | Jakarta

-Meeting clients to discuss their Digital Marketing needs (SEO, SEM, Website, Social Media Etc)
-Maintaining Existing Account
-Making 'pitches' to win new business & Achieve sales target
-Checking and reporting on the campaign's progress
-Keeping in contact with the client at all stages of the campaign

-Build a Pipeline data

My Achievement :

- i got 4 times best newcomers

- i handled 3 client when ive been there,

my clients are :

- Shop and drive = Adwords ( Search and GDN) Campaign

- Solahart = Adowrds ( Seach and GDN) Campaign

- BNI = Microsite for Emerald

- im also help the company to join pitching "social media maintenance for 9 BNI platform"

Jan 2011Jan 2012

Assistant owner

Karya Indah Boarding House | Jakarta

im the assistant of my father's bussines that engaged in boarding house services, my responsibility was to make sure that every people that use my services was comfortable and also check every complaint from the user.

Feb 2010Dec 2010


Garuda Jaya Boxing Club 

Garuda Jaya boxing boxing club is a camp which was established in 2010 by me and 2 of my friends, this is an organization that is engaged in boxing training for people who want to practice boxing.


Digital Marketing
Search Engine Marketing - Google Adwords
Facebook ads
Google Analytics
Presentation Skill
Sales Skill
Microsoft Word and Excel
Team Work Skill