Robert Goodman

Work History

Work History
2006 - Present

Principal

Robert Goodman Consulting

Provide strategic, business development and M&A consulting services to companies, and venture capital and private equity firms in the areas of the internet, media and healthcare.

2004 - 2006

Chief Executive Officer

Informed Medical Communications, Inc. ( IMC ), is a private equity backed privately held company. Formed the concept behind and created IMC, an internet enabled marketing services company focused on health, through the merger of Peer Group, Inc. and HealthTalk, Inc. The company was formed on January 24, 2005. Raised money to fund the transaction through a cash investment of $39,000,000 from Frazier Healthcare Ventures, Ferrer Freeman & Co., other investors and debt financing from DB Zwirn and Comerica Bank. The company consists of IMC, a holding company, and four subsidiaries; Peer Group, professional promotion, HealthTalk, consumer health, RxDialogue, relationship marketing, and MRxHealth, primary market research. Successfully integrated the four companies, with a total of 569 employees, while exceeding the bank model by 10%. The company aggregates communities of patients, physicians and allied healthcare professionals and provides education and information in an engaging and impactful manner. In addition, the company provides primary market research services to biopharmaceutical marketers concerning such audiences. IMC has relationships with 22 biopharmaceutical companies, including 8 of the top 15 pharmaceutical companies, and the 3 largest biotechnology companies. The company has Master Service Agreements with 8 biopharmaceutical companies, including 7 of the top 15 biopharmaceutical companies, and the 2 largest biotechnology companies. The company has relationships with 50 biopharmaceutical brands. Grew IMC s 2004 revenue and EBITDA on a pro forma basis from $36,000,000 and $6,000,000, respectively, to $51,000,000 and $8,000,000, respectively, in 2005. In 2006, revenue was projected to grow to approximately $60,000,000.  HealthTalk was recently sold to Revolution Health.

2003 - 2004

Chief Executive Officer

HealthTalk is a venture backed privately held company recently sold to Revolution Health. Recast HealthTalk from an offline events based company to a social media based company resulting in the company essentially acquiring a company 3.5 times its size within two years. Expanded the company from patient education to patient promotion and market research. Created an engaging website thereby enabling the company to activate and retain new members. Developed an acquisition strategy to grow the audience from approximately 40,000 members in January 2003 to 325,000 in December 2004 at minimal expense. More than doubled revenue from approximately $3,500,000 in 2002 to $8,300,000 in 2004. Dramatically grew and diversified the customer base from biotechnology companies to major pharmaceutical companies, while adding Genentech and Novartis. Converted the company from a mom and pop shop to a professionally managed company by significantly upgrading the technology platform, management team and personnel, and installing processes, procedures, controls and metrics to manage the business.

1997 - 2000

Chief Executive Officer

OnHealth was a publicly traded company. Transformed Onhealth from an entity delisted by NASDAQ and with less than $3,000,000 in cash as of December 1997 to a company which entered into a definitive agreement to be acquired by WebMD in February 2000, transaction was closed September 2000 at a market value of $250,000,000. Raised in excess of $40 million for the company through a variety of public and private financings, and relocated the company from Minneapolis, MN to Seattle, WA, rebuilding the company from the ground up to a total of 110 employees with offices in Seattle and New York. Onhealth acquired two companies, Babydata.com and Health Decisions Intl. The acquisition of HDI transformed the company into a health solutions and services company, added an offline and online business-to-business aspect to the company and broadened its revenue model to include subscription and transaction revenue. The company had numerous partnerships with renowned medical institutions, including Cleveland Clinic, Harvard University, Mount Sinai Cardiovascular Institute, Scripps Clinic and Stanford University. Onhealth signed over 100 advertisers, sponsors and ecommerce partners, including Glaxo Wellcome, Johnson & Johnson, Pfizer, Procter & Gamble, SmithKline Beecham, American Express, AIG Insurance, Fidelity Investments, Ford Motor Company, Kellogg's, Neiman Marcus, Drugstore.com, OralB and Wholefoods. In addition, Onhealth had more than 500 web sites driving traffic to Onhealth.com, including Yahoo, AOL, Microsoft, Ask Jeeves, About.com and Better Homes and Gardens. According to the June 2000 Media Metrix, Onhealth.com was the most trafficked health site on the Internet, for the 8th consecutive month, with 5.4 million unique users, and the 42nd most trafficked property on the Internet, with approximately 31 million page views. The Onhealth site won numerous awards, including Best Overall Health Content Site by Gomez Advisors, Best Health and Medicine Site by U.S. News and World Report, and Best Consumer Healthcare Portal Site by eHealthcare World. In addition, the company's offline branding campaign won a Clio, and awards for Best Branding Campaign and Best Advertising Execution by eHealthcare World, 99 Best Creative Spots by Adweek, and One of Five Best Dot Com Ads by Entertainment Weekly.

1996 - 1997

Director of Business Development

MSNBC LLC

MSNBC.COM is the leading news site on the internet.  I joined at the formation of the company and was responsible for negotiating content, revenue-sharing and distribution transactions with Dow Jones, Yahoo, Reuters, the Associated Press, WebTV, ZDNet, Infoseek and assorted talent, among others. Negotiated numerous creative transactions involving the interplay of content, co-branding, traffic and revenue sharing in exchange for no upfront, recurring or guaranteed money thereby lessening expenses and increasing revenue, distribution and content and services at MSNBC.COM. Due in part to the distribution relationships I negotiated during my tenure, MSNBC went from being one of several online news sites trailing CNN.COM in traffic to being the most trafficked online news site. I, along with the General Manager of MSNBC, was the primary interface between MSNBC and NBC. Negotiated numerous content relationships between March 1996 and July 1996 to enable the launch of the MSNBC Cable and Interactive service to occur in sync with the 1996 Summer Olympics.

1994 - 1995

Assistant General Counsel and Director of Business Affairs

The 3DO Company

3DO was the precursor to the Sony Playstation and Microsoft XBox.  I was responsible for negotiating transactions licensing the company's video game console, semiconductor and peripherals technology to licensees including Matsushita, as well as transactions related to the company's video game publishing studio.

1993 - 1994

General Counsel

Asymetrix Company

I was responsible for the legal affairs of the company.

1992 - 1993

Assistant General Counsel

Next, Inc.

I was responsible for negotiating transactions licensing the company's hardware and software to licensees including Mobil Oil Corporation.

1989 - 1991

Assistant General Counsel

MIPS Computer Systems, Inc.

I was responsible for negotiating major transactions licensing the company's computer system and semiconductor technology, and systems and software to licensees including NEC, Toshiba, Group Bull, Prime, Control Data Corporation and Wang.

1982 - 1989

Director, International Manufacturing

Among other positions, Director of International Manufacturing at Data General Corporation responsible for coordinating the activities of the international operations in Bangkok, Manila, Singapore and West Germany with the U.S. operations.

Education

Education
1974 - 1977

J.D.

1970 - 1974

B.A.