PRESIDENT & CEO
Big Screen Media Corp,
Built this outdoor electronic advertising company, growing revenues from start-up to $2.5 million annual revenues in four years with executive leadership for strategic planning, operations, marketing, finance, administration, P&L, human resources, business development and sales.
§ Oversees overall sales and marketing strategic planning, forecasting and business development.
§ Establishes a performance driven corporate culture.
§ Steers the company through exponential growth; recruiting, mentoring and motivating a management team that had the energy and insights to carry the company's vision forward.
§ Established strategic alliances and relationships with senior executives, the major agencies in Manhattan and other industry players who could leverage Big Screen Corp services to drive growth.
§ Grew the team from 3 to 15 staff, providing them with the tools and strategies to meet goals.
§ Recipient of a letter of thanks from the City of New Orleans City for building a $250,000 nationwide air time campaign.
§ Won an advertising tender for the City of New Orleans from 2005 to present, guiding the design of creative campaigns for Mardi Gras and the innovative "Take a Vacation, Save A City" campaign.
§ Conceived the strategic approach and closed a contract with the US Coast Guard; receiving an award of thanks for garnering air time for the organization on CBS.
§ Directed the strategic approach for a campaign development and execution for the US Navy.
§ Spearheaded the negotiation of a 3-year contract with CBS.
§ Conceptualized the pitches and closed contracts with Disney, Viacom, and MTV amongst others.
§ Nurtured an initial contract of $60k with Sol Melia Hotel Company, the world's largest resort chain, growing to $1 million in annual revenues, serving as their outdoor advertising agency of record.
§ Designed and implemented the organizational infrastructure and business plans that maximized performance, customer service quality, efficiency, and bottom-line profits.