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 Winning Marketing Campaigns

 

The New Orleans Campaign

After the largest natural disaster in U.S history, Hurricane Katrine, Robert Levinson rolled up his sleeves and his agency helped rebuild the city of New Orleans.....and won recognition for his efforts.

His Team also helped the US Coast guard build their brand in New Orleans and New York.

Visionary and highly accomplished business strategist with a record of executive leadership successes in start-up and growth oriented companies. He is skilled at providing the strategic vision, creativity and leadership that drives operational processes, sales growth, efficiency and bottom-line improvements. Specialized expertise in sales and the development of advertising campaigns that offer leading-edge solutions to clients. Possess shrewd business acumen blended with outside-the-box creativity. Genuine skill for recognizing and capitalizing on new business opportunities in rapidly evolving markets. Adept at steering companies through exponential growth while maintaining operational stability and focus on core business vision. Success building relationship based on trust and respect.

areas of expertise

International Management Experience in Canada, United States, Europe & Australia

Expertise in Business Start-up, Rapid Growth Management, Sales & Marketing, Staff Leadership

US Coast Guard thanks Big Screen

Big Screen Media Campaigns

World Link

Driven to Win

Aussie Bash

New Orleans Document

Big Screen's Playground

 MTV & NASDAQ SCREENS

Work History

20032010

PRESIDENT & CEO

Big Screen Media Corp,

Built this outdoor electronic advertising company, growing revenues from start-up to $2.5 million annual revenues in four years with executive leadership for strategic planning, operations, marketing, finance, administration, P&L, human resources, business development and sales.

§ Oversees overall sales and marketing strategic planning, forecasting and business development.

§ Establishes a performance driven corporate culture.

§ Steers the company through exponential growth; recruiting, mentoring and motivating a management team that had the energy and insights to carry the company's vision forward.

§ Established strategic alliances and relationships with senior executives, the major agencies in Manhattan and other industry players who could leverage Big Screen Corp services to drive growth.   

§ Grew the team from 3 to 15 staff, providing them with the tools and strategies to meet goals. 

Key Accomplishments:

§ Recipient of a letter of thanks from the City of New Orleans City for building a $250,000  nationwide air time campaign.

§ Won an advertising tender for the City of New Orleans from 2005 to present, guiding the design of creative campaigns for Mardi Gras and the innovative "Take a Vacation, Save A City" campaign.

§ Conceived the strategic approach and closed a contract with the US Coast Guard; receiving an award of thanks for garnering air time for the organization on CBS.

§ Directed the strategic approach for a campaign development and execution for the US Navy.

§ Spearheaded the negotiation of a 3-year contract with CBS.

§ Conceptualized the pitches and closed contracts with Disney, Viacom, and MTV amongst others.

§ Nurtured an initial contract of $60k with Sol Melia Hotel Company, the world's largest resort chain, growing to $1 million in annual revenues, serving as their outdoor advertising agency of record.

§ Designed and implemented the organizational infrastructure and business plans that maximized performance, customer service quality, efficiency, and bottom-line profits.

20002003

DIRECTOR

World link Corp

Originally joined the organization in a sales capacity, subsequent strong performance resulted in

promotion to build the Australian sales organization. This included leasing office space, setting up

administrative processes, hiring the staff and introducing all policies and procedures to support the

selling of the 2002 World Cup of Soccer advertising rights.

Key Accomplishments:

§ Australia 2003- Built Aussie team and won $250,000 euro within 2 months.

§ Led the team in the negotiation of new deals for World Cup of Soccer advertising, generating $250K Euros in 2 months, significantly exceeding corporate expectations.

§ Recruited, coached and directed sales teams located in Australia, Asia and Germany.

§ Utilized a collaborative coaching and leadership style to help the team realize ambitious targets.

§ Attained distinction as the Top Sales Agent with Outdoor Television Network (6 figures).

§ Relied upon to negotiate the 2002 World Cup of Soccer Ad plans.

§ Stepped up to the challenge of resolving significant problems with major New York Agencies.

19982000

DIRECTOR, GLOBAL MARKETS

Gavel & Gown Software Inc.

After promotion from hands-on sales, initiated a strategic new direction to transition clients located in Australia, Malaysia, South Africa, London and Puerto Rico into dealers. Successfully developed the company's first dealer network in 7 countries, winning international markets.

Key Accomplishments:

§ Built the international market from the ground up, growing revenues to $1 million in 9 months.

§ Appointed International distributors, with 75% of the global team actively selling within 3 months.

§ Established the operational requirements, the technical & service support staff to support dealers.

§ Negotiated and prepared all international agreements including working with the Canadian Government

§ Created the global markets marketing plans; implemented operations in Asia, Europe & South America.

19961998

DIRECTOR / VP INTERNATIONAL DEVELOPMENT

Transpatial Media Corporation

Provided sales and international development expertise for this internet and wireless solutions provider, increasing the Internet Reseller Sales program in Europe. Championed a sales and business development approach based on commitment to service excellence. Grew revenues from $700k to $1.5 million in less than two years. Led 3 sales staff selling ERP software and wireless products in Europe.

19951996

RESIDENTIAL INTERNET SALES MANAGER

Retained by this Telco & ISP products provider to lead national sales and marketing activities for their internet project, building a multi-cultural sales force to performing 80% above target in Ontario, 65% in British Columbia and 35% in Quebec.

19921995

VICE-PRESIDENT, CORPORATE SALES

SilverCorp. LTD,

Assumed executive leadership for corporate sales for this Telco data and voice products provider,

including sales force development, key-account relationship management, and strategic sales planning

that increased sales by 65% to $3+ million. Managed a corporate and residential team of 30 people.

Additional professional experience includes two years as a Sales Consultant with Global Film

Company and five years as a Teacher & Director at Berlits an international language school.

Education

Bachelor of Arts English Literature/Political Philosophy

University of Toronto

Xerox Training Program w Forum for International Trade (FITT SKILLS)