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Recent Work


Digital Product design
All phases of digital product design including: User case and requirements definition User activity flow analysis wireframe prototype visual design
Creative Direction
Interaction Design
Information Architecture
User Interface Design
User Experience

Work experience

Chief Creative Officer


Founding partner responsible for user experience and product design of early stage startup developing next generation online learning/research tools.

Dec 2013Present

Creative/UX Director


Responsible for the creative and strategy team¹s vision in translating concrete business objectives into extraordinary digital experiences.

Jun 2011Dec 2013

Senior Director of User Experience

Successfactors an SAP Company

Lead User Experience Team for Successfactorʼs BizX Talent Management Suite. 

Responsibilities include -Accessibility Compliance and Design, Analytics and Reporting, Performance Management, Learning, Social integration and Compensation planning for web and mobile platforms.

  • Manage User Experience style guidelines development and definition
  • Identify, prioritize, design and coordinate common component development with engineering teams
  • Collaborate with Clients, Sales, Marketing, Customer Service to gain deep user insights that lead to product breakthroughs
Sep 2009Jun 2011

Vice President User Experience

Plateau Systems

Managed and directed user experience team for leading Talent Management Saas provider with +10 million users

worldwide and over $70 million in annual revenue. Provide user experience strategy and vision for comprehensive suite covering, Learning, Performance, Compensation, and Workforce Planning.

  • Responsible for overall UX on multiple release cycles across suite.
  • Lead complete redesign of Administrative side of entire product offering.
  • Introduced game changing functionality in user experience that directly contributed to improved sales.
  • Lead design of mobile application delivery.
  • Instituted repeatable, consistent workflow processes and documentation standards for User Experience group within Product Management.
  • Established interactive and visual style guidelines and protocol for coordinated use across Business Analysis and Engineering groups.
  • Established and managed system and schedule for regular usability testing.
May 2007Sep 2009

Vice President: Interactive Creative Director

360° Digital Influence Group at Ogilvy Public Relations

Lead the overall user experience team creating digital programs for clients like Blue Cross Blue Shield, Intel, Snap-

On, Intel, Dupont, Ford, Select Comfort, Quaker, Centers for Disease Control, Department of Health & Human Services, Lenovo, Lance Armstrong Foundation, and others.

  • Collaborated with client and account teams to develop innovative social media strategies and execute on digital initiatives
  • New business presentations and proposals that drove the group to be the most profitable organization in the agency.
  • Provided cost estimation, managed project budgets and hiring of external resources
  • Managed and provided creative direction to interactive design staff
May 2006May 2007

Vice President, Creative Director

World Championship Sports Network

Senior creative executive for Television, VOD, & broadband network focused on Olympic and lifestyle sports. Responsible for the development, and delivery of WCSNʼs creative services including: video programming, internet development, marketing initiatives, sales support, and business development.

  • Developed and directed creative campaigns across multiple platforms: TV, VOD, broadband
  • Directed online and mobile user experience
  • Initiated new programming, online and broadcast
  • Responsible for brand positioning and image
Jun 2005May 2006

Principal User Interface Architect

Biap Systems Inc.

Senior user interface architect providing design, wire-frame and flow specifications for new interactive television services deployed via digital cable systems. Clients include Time Warner Digital Cable, NBC, ESPN, Google, eBay.

  • Coordinated with business and marketing units to determine and document product requirements.
  • Created prototypes for rapid usability studies.
  • Produce, edit, author product demonstration DVDs
  • Managed third party developers and designers
  • Product/project management
  • Interfaced with clients for product development.
  • Products developed include: NBC Olympics Now, NFL & MLB Player Trackers, Television Yellow Pages
Jul 2004May 2005

Principal User Interface Designer

America Online

Lead user interface designer for new, voice over internet protocol services (AOL Total Talk). Provided wire-frame and flow documentation for entire VOIP service offering as well as other voice products.

  • Designed and delivered complete design from beta to consumer release, on time, meeting condensed deadlines.
  • Coordinated with business and product marketing groups and presented to executive level design reviews for approval.
  • Invented filed, and awarded original patents for IP based voice services
Sep 2001Jul 2004

Founding Partner

Grobit, LLC

Founded Grobit, LLC, a media convergence consulting company. Provided expertise in interface and content

design and development for Web, broadband, video and digital television.

  • Developed interactive products targeting business and consumer media markets.
  • Created original instructional and marketing oriented DVD titles including all video shooting, editing, animation, graphics and authoring.
  • Managed third party developers and designers
May 1998Sep 2001

Creative Director

America Online (AOLTV)

Provided creative direction and managed development of America Onlineʼs television product (AOLTV) delivered via

cable/set-top boxes. Responsible for art direction and user interface design.

  • Invented, filed, and awarded patents for interactive applications extending AOLʼs brand and online experience to the television and other non-PC platforms including online radio.
  • Managed AOLTV studio design group.
  • Proto-typed and presented new product concepts to executive committees.
  • Managed global AOL brand development across multiple service platforms. 



University of Richmond