Summary

  • Highly successful track record working on global businesses for the biggest Fortune 50 to 400 companies including Disney, Time Warner and Mattel
  • Twenty years experience managing, consumer packaged goods marketing, licensing, international, new business development & general management
  • Broad consumer packaged goods experience including toys, music, home entertainment and interactive games
  • Disciplined innovator combining a strong financial background with proven management skills for inspiring creativity, conceiving and executing innovative product lines
  • Experienced people manager responsible for up to 100 employees and team player able to work with levels from analysts to CEOs

Work History

Work History
Dec 2006 - Present

VP & GM Disney Toys, North America

Walt Disney Company

Responsibilities Include:

  • General Manager of Disney’s $1.9 Billion retail toy licensing business
  • P&L responsibility for delivering the largest top line and OI for DCP
  • Oversight of over 200 licensees across all toy, outdoor & seasonal, consumer electronics and sporting goods categories
  • Management of all facets of the toy licensing business including five year strat plan, annual budget, franchise marketing, publicity and sales plans
  • Supervision of over 100 employees across all key departments

Accomplishments include:

  • Lead the business to its best revenue and profit in its history.Under my leadership, business grew 54% or a 20% CAGR
  • Increased Disney Toy market share percentage from 5% to 7%
  • Established an incremental business opportunity by developing a tween targeted product line that delivered over $300 Million, or 324% increase
  • Increased sales of the “miscellaneous” toy categories by 64% through an organizational restructuring and establishing its ownbusiness team
  • According to the National Retail Federation , Disney Toys captured three of the top ten girls toy properties in 2008 (Disney Princess #2)
  • Awarded by the TIA, 2008 “Property of the Year”. The award recognized Disney Toys success in developing the Hannah Montana toy brand.
Apr 2003 - Dec 2006

SVP & GM, Walt Disney Records

Walt Disney Company

Responsibilities Include:

·General Manager of Disney’s family audio entertainment division

·P&L responsibility for delivering revenue and net profit for the division

·Supervised a staff of 40 employees across the division including A&R, Finance, Legal, Marketing, Product              Development, Publicity and Sales

Accomplishments include:

·Lead the business to its best revenue and profit in its 50 year history.Business grew 185% or an 18% CAGR

·The division attained its #1, #3 and #5 most profitable years ever

·Drove the label to #1 market share in four monitored product categories.

·Increased the division’s market share percentage from 37% to 70%

·Generated over 50 multi-platinum, platinum & gold albums and singles

·Reorganized the Product Development department to streamline workflow and maximize efficiencies                      and increased division profitability by 10%

Apr 2000 - Apr 2003

VP Sales & Retail Marketing, Walt Disney Records

Walt Disney Company

Responsibilities Included:

·Division sales responsibility for delivering top and bottom line growth.

·Expanded sales through key distribution channels, including music retail, mass, toy, catalog and Disney                  affiliates sales organizations.

·Managed a national distribution network and sold directly to national accounts through a regional sales staff.

·Established revenue planning, budgets, marketing and analysis systems

Accomplishments Included:

·Developed a trade marketing staff that developed POP, account specific promotion planning &                                  implementation and sales analysis.

·Established on-going catalog sales programs. The line was supported with new pricing, promotions and                  merchandising opportunities.

      Directly responsible for a sales & retail marketing staff of 14 individuals.  
Dec 1996 - Apr 2000

VP Sales & Marketing, WEA Corp

Responsibilities Included:

·Responsible for the planning and execution of Warner Music Group's $600 Million catalog business

·Developed the strategic direction to grow its music business.

Accomplishments Included:

·Successfully developed a segmentation strategy by price point and genre that resulted in first year sales                  increases of $60 Million.

·Established a new brand of best selling albums that was supported with TV, Radio and merchandising. Brand        sales increased 40%.

·Restructured the marketing & sales of artist's catalog albums.Sales improved 88%

Mar 1995 - Dec 1996

VP Marketing, Warner Music Group

Accomplishments Included:

·Principal player in the new business start up of the publishing division.

·In the first 18 months, launched ten new CD-ROM titles including all products and marketing plans.

·Developed the first E-commerce site for the division and the most popular site on Time Warner’s                                website generating over one million hits per week

Sep 1992 - Mar 1995

Director, Marketing

Mattel Toys

Accomplishments Included:

·Directed six product development & marketing seasons from market entry strategy, product & package                    development, merchandising and marketing

·Grew entertainment brand from $0 to $150 Million over my tenure

·Increased sales over 200% in first year's operation and produced the second most profitable brand within the        company.

·Supervised “effective” advertising scores on all12 commercials produced.

Mar 1990 - Sep 1992

Director, International Marketing

Walt Disney Company

  Accomplishments Included:

·Developed and implemented strategies, action plans and creative for some of the most successful sell-                 through videos during that time period.

·Principal player in the start up of BVHE’s German operation.

·Moved to Germany and directed the first year launch campaigns.

·Sales increased over 900% in the first year.

Nov 1986 - Mar 1990

Senior Product Manager

Mattel Toys

Accomplishments Included:

·Achieved first and second year market share of 13% and 19%

·Initiated a cost savings program that modified existing manufacturing systems.Results netted over $2 Million        in cost savings.

·Successfully launched the international release of Worlds of Wonder product lines in six languages.These            were top selling toy in 1986 & 1987.

Jan 1985 - Nov 1986

Marketing Services Manager/ Analyst

Mattel Toys
May 1982 - Jan 1985

Senior Financial Analyst

Mattel Toys

Education

Education
Sep 1984 - Jun 1986

Masters

University of Redlands
Sep 1980 - May 1982

Bachelors Business Administration

Certifications

Certifications
Aug 2007 - Present

Disney University

Disney Leadership Summit
Oct 2008 - Present

Disney University

Global Leadership Institute