Vice President Sales & Marketing
Executive Officer responsible for the commercial launch of a wind turbine start-up company; to develop the sales, marketing and service organizations required to establish and lead the market. Viryd designed and developed an innovative new CVT turbine that represents a clear breakthrough in price and performance for the distributed generation market. Directly responsible for worldwide sales, marketing and meeting revenue and margin targets for all market segments. Responsibilities include, lead generation, customer relationship development, and proposal development for driving profitable growth in the Renewable Energy portfolio. Develop negotiation strategies and lead negotiations with customers for turbine supply agreements, including the coordination of NDAs, gathering of technical information and final quotation preparation.Provided strong leadership of the sales project and developed new processes and procedures, establishing the project capture plan in cooperation with Engineering, Project Implementation and Service and Maintenance organization.As the Sales team leader, responsible for creating sales opportunities, establishing networks, opening new markets and independently closing sales contracts. Responsible for pricing, risk assessment, Business development, Distributor Channels activities and pre-acquisition strategies based on knowledge of the market and the ability to influence specifications and clientsin the United States, Canada, UK, European Union and Latin America.
§Strategic Leadership – Lead in the creation of a new business, markets and positioned the company for long term success. Highly successfulat engaging with and delivering strategic partnerships, industry alliances and establishing Distribution and Channel networks
§Sales Management – Achieved sales revenue of $6M and established a $20M+ pipeline as an individual contributor. Created new sales in the Agriculture, Government, Military and Education markets. Solid grasp of selling “big ticket” capital equipment with key contracting,permitting, and financing tollgates
§Finance & Capital-raising – Demonstrated ability to raise equity financing from both conventional (venture capital) and unconventional (strategic partners, customers) sources
§International Markets – Extensive experience with overseas markets and the mechanisms available for serving them. Direct personal experience and success with establishing sales subsidiaries in important markets, as well as working with strategic partners located abroad
§Supply-chain Management – High degree of exposure to complex supply chains involving both domestic and foreign suppliers