Download PDF

Work experience

March 2016Present

Creative Director

Publicitas Canada

Publicitas is the world’s leading international marketing services company operating in more than 25 major markets.
As the Creative Director, I design and help create large online campaigns to reach premium audiences through an extensive global portfolio of quality news media and digital platforms. These include mobile, video, social and transparent in-house programmatic solutions, and luxury magazines.

I also design and produce B2B materials to help sell digital space for TIME Inc. brands (TIME magazine, PEOPLE magazine, Entertainment Weekly, Sports Illustrated, etc.).

In 2016, I helped create and complete a large online campaign (with contest) for the National Golf Program. Working with major industry media and top Canadian resorts as partners, American golfers were successfully targeted to brand Canada as a top holiday destination.
Over the last year, I have also helped the agency win RFPs for both the National Ski and Angling programs to create similar campaigns.

2007Present

Creative Director

LEBOW (Freelance)

Working successfully as a freelance creative for ad agencies (in both traditional and digital) and directly with clients (from small start-ups to Fortune 500 companies), to help build brands through all creative channels available in today's fast-growing, technological world.
I have been hired by hundreds of companies over the years, and a small glimpse into some of this work can be viewed on my website. A large portion of my work in the last several years focused on UX design and front-end web development, and I also write scripts and conceptualize storyboards for corporate videos.
Towards the end of 2016, I won an RFP with the Government of Ontario to design and create their accessible 36 page guides (English and French) for the "Strategic Framework for Tourism in Ontario".
Please see my portfolios.

1993Present

Freelance Art Director/Copywriter

OTHER ADVERTISING AGENCIES

(in alphabetical order, large accounts (I have worked on) are listed in brackets)

  • Beakbane Marketing
  • Blade Creative Branding Inc.
  • Bozell Worldwide
  • Capital C (Samsung)
  • Dreamvision
  • Echo Advertising
  • Fingerprint Communications
  • Groundzero (Bridgestone)
  • Head & Varvas (Tridel)
  • Incitement Marketing (Gay Lea, Smuckers)
  • JAMZ Marketing (Nestlé)
  • Jeffrey Simbrow & Associates Inc.
  • Marovino Design
  • Mosaic Experiential Marketing (PROMO Awards)
  • Napkin Marketing
  • Optic Nerve (Bell Mobility)
  • Padulo Integrated Inc.
  • Pente Corporation
  • Purpose Global
  • Quiller and Blake
  • The Marketing Channel (Corona)
  • The Marketing Department
  • Wolf Group
  • Wunderman
  • Yew + Bamboo Inc. (PC Financial)
  • Zeppelin Communications & Design   etc.
20022007

Creative Director

Panasonic Canada

Responsible for conceptualizing and creating all national advertising, design, and corporate communications for every division and product category. Thousands of creative projects were produced in every medium.
Since 2007, I've continued to produce work annually for Panasonic on a freelance basis.

20002001

Art Director

LA Ads

Creative work (and pitches) including Brooks, Moosehead Beer, Grand Touring Automobiles, Mary Browns Fried Chicken, Kolter, Monarch.

19981999

Art Director, Copywriter

The Communique Group

Creative work (across all mediums) for A&W, Microsoft Hotmail, Bridgestone.

19961998

Art Director, Copywriter

Creative work for CAA, Oldies 1310, Travelsource Network, Mexicali Rosas Restaurants.

19951996

Art Director

SMW Advertising Inc.

Creative work for Harveys, CTV, Bell Mobility, Astra, Organon, Ferring,

Manulife Financial.

19931995

Art Director

Firstcom Cato Johnson

Creative work for Burger King, Ford, Xerox, Budget Rent-a-car.

Awards & Recognition

  • Judge - Canadian Online Publishing Awards (COPAs) - 2016
  • Judge/Presenter - Canadian Online Publishing Awards (COPAs) - 2015
  • Judge/Presenter - Canadian Online Publishing Awards (COPAs) - 2014
  • First Place - "Cottage Life" Photography Competition - 2013
  • 10 Projects included in book "Logo 3" - Zeixs Publishing - 2012
  • Gold - Summit International Awards - Logo/Identity Design - 2012
  • Silver - Summit International Awards - Logo/Identity Design - 2012
  • Silver - Summit International Awards -Advertising Campaign - 2012
  • 7 projects included in book "Logos 2 - Bright ideas from around the world" - Bright Books - 2012
  • Honourable Mention - Seguin Photography Competition - 2012
  • 2 projects included in book "Logolicious - Best logos from around the globe" - HarperCollins - 2010
  • Work included in "The Big Book of Self Promotion" - HarperCollins - 2009
  • Best Blog award  - "IHaveAnIdea" - 2008'
  • Gold - 38th Annual Creativity Awards -Logo/Identity Design - 2008
  • Merit - 38th Annual Creativity Awards -Logo/Identity Design - 2008
  • Gold - Summit International Awards - Logo/Identity Design - 2008
  • Silver - Summit International Awards -Self Promo Advertisement - 2008
  • Bronze - Summit International Awards -Self Promo Brochure - 2007
  • 5 projects included in "The Big Book of Logos 5" - HarperCollins - 2007
  • Merit - 36th Annual Creativity Awards -Advertising Campaign - 2006
  • First Place - Abcon Media National “Boom-Ad” Advertising Competition - 2006
  • Gold - Summit International Awards - Advertising Single - 2005
  • Silver - Summit International Awards -Logo Design - 2005
  • Bronze - Summit International Awards -Advertising Single - 2005
  • Silver - Summit International Awards -Advertising Campaign - 2004
  • Bronze - Summit International Awards -Advertising Campaign - 2004
  • Bronze - Summit International Awards -Newspaper Advertisment - 2004
  • Bronze - Summit International Awards -Logo Design - 2004
  • First Place - Abcon Media National “Boom-Ad” Advertising Competition - 2004
  • Second Place - “ISTOCKPHOTO.com” International Photography Competition - 2002
  • Honourable Mention - “Here’s How” Magazine National Photography Competition - 2003

Summary

I spent the majority of my young life in the principal's office for daydreaming, sharing out-of-the-box random thoughts, and drawing all over my desk.
These skills gained me admission to OCAD University and helped launch my career as an Art Director and Copywriter at several Toronto advertising agencies, where I created everything from logos to television commercials for some of the world's most prestigious brands.

In 2001, I was offered the first in-house position as Creative Director at Panasonic Canada, and I still continue to work on freelance projects for them to this day. In 2016, I accepted the Creative Director's position at the Canadian office of Publicitas, the world's leading media representation company, and I continue to freelance on the side for other agencies and clients on a multitude of projects each year.

I have won a slew of international awards in both advertising and design, my work is featured in books, and I have also received recognition for my photography and illustration work.

I'm also an accomplished writer, contribute to a very well-received industry blogmy articles have graced magazines and numerous websites, and my work has been included in more than one University’s curriculum.
There are some in the industry that believe I'm actually a Copywriter who's been posing as an Art Director all these years.

Education

Sep 1989Jun 1992

A.O.C.A.

Ontario College of Art