Director of Operations and Commercial Director
GRUPO TUPER – São Bento do Sul /SC
(Six business units in the processing of steel and production of exhaust and muffler systems)
Commercial and Engineering Director, Director of Operations and Commercial Director
Directed the group’s strategic repositioning and the organizational culture change process, working the company image in the market, increasing the synergy between units, revising the business and management model, innovating the business units’ services and products, migrating towards providing complete solutions, increasing revenues from R$ 300 million to R$ 1 billion in three years.
Directed the acquisition process of the retail and distribution segment competitor increasing Sicap-muffler business unit’s market share to 42%, and implemented a new business unit aimed at commercializing steel products for distribution and retail market, adding revenues of R$ 45 million in the first year.
Reorganized the logistics operation, implementing an action plan optimizing routes, transportation modes and service costs, resulting in freight savings of R$ 8 million (from 12% to 5%).
Built a production and commercial management model, innovating the use of tools such as e-commerce, call centers, CRM, BI, SIM, franchises, commercial sales offices/DCs, product marketing, Lean Manufacturing, reducing commercial expenses by 15% and increasing the utilization rate of machines by 15% and efficiency by 20%, supporting the management of operations and new market actions.