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Quotes

"If everything seems under control, you're just not going fast enough. "

~ Mario Andretti ~

Objective

Make the brands that I work with more profitable and efficient.

Summary

The Challenge:

Maximizing Sales and Marketing ROI for businesses.

The Solution:

Leveraging my extensive success, corporate experience ranging from start-ups to Mega Corporations, formal education to create value for my clients.

My sales analysis, advising, and support background gives valuable insight and understanding of what makes the top sales people markedly more successful than the rest.

Marketing to drive awareness, engagement, sales opportunities: Leveraging the "four Ps" to find the right mix that provides lasting value for customers. Developing marketing channels to effectively engage the target audience and create opportunities to match the right products with the consumers that would benefit. Employing education as well as active listening to influence perceptions and uncover demand.

Work experience

2011Present

President

Cress Sales and Marketing LLC

Outsourced Sales and Marketing consulting and services. Specialized in outdoor and active brands.

2009Present

Chief Gear Head

Gear-Report.com

Operation of an outdoor gear review website covering markets like Camping, paddlesports, firearms, off-road vehicles, etc.

Manage a team of 25+ writers and reviewers

Publisher, Editor, web developer, photographer, videographer, sound technician, gear designer, gear maker, gear tester, writer, event coordinator, armorer, affiliate marketer, brand marketing specialist, etc.

20182019

Business Development Manager

Smarter Chaos

Helping great brands achieve online marketing goals, protect their brand and make more money.

2009 2018

Vice President, Business Development and Marketing

MGECOM, Inc.

* Develop a deep understanding of Affiliate Marketing and how our services benefit our merchant clients with in the BD team

* Develop strategic vision, operational tactics, and best practices for Sales and Marketing departments * Provide leadership and mentoring to Sales and Marketing staff

* Responsible for new business acquisition

* Staffing and personnel responsibility for Business Development and Marketing departments

Selected Contributions:

* Continuing to set new client acquisition records while leading the Sales and Marketing functions

* Crafting new relationships with emerging affiliate networks to expand reach and add value

20092009

Business Development

MGECOM, Inc.

*Connecting with online merchants to provide consultative sales services and help determine if they are the right fit for MGECOM’s outsourced affiliate marketing management services.

Selected Contributions:

* Developed new sales process leveraging financial analysis to drive sales of marketing program management services. Increased sales over predecessor by over 700%.

* Signed the first international clients in company history.

* Implemented marketing strategy using personal and social media networking to attract prospects.

20062009

Senior Sales Analyst, US

Novartis Animal Health

* Advised VP of Sales, CEO, CFO and Sales Management Team on sales performance and opportunities

* Orchestrated sales goal setting, forecasting, budgeting, and analysis of sales and marketing initiatives

* Consulted on distribution strategy and business development with key national and regional accounts, driving growth through mutually beneficial contractual account relationships.

* Member of Strategic Planning Council chaired by global CEO Selected Contributions:

* Developed a systematic, fair, transparent, and efficient process for assigning nearly $500M in field sales goals for 250 sales professionals; incrementally improved delivery date each year

* Spearheaded new business development process reducing errors by 95% and process time by 75%. Improved contracts drove key customer sales 10+% higher than rest of customer base

20012006

Senior Data Analyst - Field Sales Support

GlaxoSmithKline

* Saved over $1M by facilitating transition from an outsourced to internal call center

* Supplied supervision, resolution, knowledge management, and liaison services to sales force

* Provided sales process support to VP of Sales Operations and Director of Field Response Center

* Reduced time not selling by driving first-call-resolution of issues handled by call centers

* Departmental expert on Sales Customer Relationship Management (CRM) systems Selected Contributions:

* Earned multiple performance awards from department, manager, and peers.

19972001

Sales Support and Dev Analyst / Field Systems Support Analyst

GlaxoWellcome

* Pioneered knowledge management and data driven intranet tools to provide data research, analysis, and resolution of GSK field Sales force CRM system and, general IT issues. 

* Provided critical on-site support for Sales Training, national and regional meetings, rollouts. 

Selected Contributions:

* Proposed, designed, and implemented department's first Knowledge Management (KM) system.

* Increased Support Analyst productivity by 25%, accuracy by >40% through KM, training, tools.

Education

Certifications

1999Present

Pilot

Federal Aviation Administration

ASEL, High performance, RG

2016present

Media Member

National Shooting Sports Foundation

Press coverage of shooting sports related news.

1991Present

Commercial Radio Operator

Federal Communications Commission
2003Present

Managing Projects (PMI)

The George Washington University

Interest

  • Volunteer leader with 2 Scout Troops and a Sea Scouts Schip
  • Outdoor gear review site founder

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