SUMMARY

  • Four and half years of professional experience in b2b marketing communications, brand management, digital marketing managing multi-media campaigns across the country, leading high growth and new brand launches. Acknowledged for strengthening companies to lead in highly competitive markets and for delivering innovative marketing concepts and strategies

  • Targeting assignments in Marketing & Communications, Brand Management and Digital Marketing in the IT and IT Services industry in Delhi(NCR) and Bengaluru


Professional Experience

Work History
May 2015 - Present

Marketing Specialist

Unbxd, Inc., Bengaluru

Demand and Lead Generation

  • Do email marketing and promotions to generate marketing qualified sales leads while working closely with Sales, Pre-sales and Product Support team.

Webinar Marketing

  • Create, maintain and execute a webinar schedule.
  • Organize webinars from scratch to surface that includes all pre and post webinar activities: topic identification, landing page creation, driving registrations through emails and social media promotions, drafting event presentations / deck, editing the webinar videos, and doing post event promotions.

• Event Marketing

  • Do-pre event marketing through email campaigns and social media promotions. Also do post event follow ups.

• Sales Support

  • Create product presentations / decks, etc. to assist sales teams in the sales process.

    •Website Content Management

    Jan 2013 - May 2015

    Senior Executive, Marketing

    Mu Sigma Business Solutions Pvt. Ltd., Bengaluru

    Media Relations

    • Enhanced media presence for the brand Mu Sigma in various geographies by disseminating various by-lined articles, blogs and press releases.

    Events

    • Identified and filtered relevant event opportunities for sponsorship and speaking.  Coordinates and fulfilled requirements from marketing & branding standpoint.
    • Conducted various client webinars to showcase Mu Sigma’s thought leadership in the decision sciences and analytics space to its customers and prospects.

    Campus Engagement

    • Developed campus related marketing collateral and managed online properties such as microsite.
    • Developed and disseminated periodic campus newsletters to the targeted students.
    • Conceptualized and executed nationwide brand building and talent scouting campaigns such as MuPhoria and muApt.

    Content Management

    • Ghost-written and re-purposed thought leadership articles and blogs for Mu Sigma; drafted media responses for official spokesperson.
    • Handled content for the corporate website and developed marketing collateral such as brochures, mailers, standees, etc. with the help of designers.
    Apr 2011 - Jan 2013

    Executive Marketing

    Dion Global Solutions Ltd., Noida
    • Spearheaded complete marketing activities for the India region.
    • Functioned as a Pre-sales consultant.
    • Administered lead generation campaigns to generate qualified sales leads.
    • Propagated corporate communication for the region with the help of corporate marketing and HR teams
    • Successfully carried all vendor management tasks.
    • Strengthened relationship with Industry Body: Association of National Exchange Members of India, also known as ANMI.

    Education

    Education
    Jun 2009 - Mar 2011

    PGDBM- Marketing & Finance

    International School of Business and Media, Pune
    • Secured 5.36 CGPA out of 8.
    Jul 2005 - May 2009

    B. Tech - I.T.

    IEC College of Engineering and Technology, Greater Noida
    • Secured 64.8%
    2004 - 2005

    Higher Secondary, CBSE Board

    HAL School, Korwa
    • Secured 70.6%.
    2002 - 2003

    Senior Secondar, CBSE Board

    HAL School, Korwa
    • Secured 79.6%.

    Personal Dossier

    • Date of Birth:                            28th Feb, 1988
    • Communication Address:      FD – 40, HAL Senior Officers Enclave, Old Madras Road,    Bengaluru, Karnataka
    • Linguistic abilities:                   English and Hindi
    • LinkedIn:                                   Ritwik Raj Public Profile