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SUMMARY

  • Four and half years of professional experience in b2b marketing communications, brand management, digital marketing managing multi-media campaigns across the country, leading high growth and new brand launches. Acknowledged for strengthening companies to lead in highly competitive markets and for delivering innovative marketing concepts and strategies

  • Targeting assignments in Marketing & Communications, Brand Management and Digital Marketing in the IT and IT Services industry in Delhi(NCR) and Bengaluru


Professional Experience

May 2015Present

Marketing Specialist

Unbxd, Inc., Bengaluru

Demand and Lead Generation

  • Do email marketing and promotions to generate marketing qualified sales leads while working closely with Sales, Pre-sales and Product Support team.

Webinar Marketing

  • Create, maintain and execute a webinar schedule.
  • Organize webinars from scratch to surface that includes all pre and post webinar activities: topic identification, landing page creation, driving registrations through emails and social media promotions, drafting event presentations / deck, editing the webinar videos, and doing post event promotions.

• Event Marketing

  • Do-pre event marketing through email campaigns and social media promotions. Also do post event follow ups.

• Sales Support

  • Create product presentations / decks, etc. to assist sales teams in the sales process.

    •Website Content Management

    Jan 2013May 2015

    Senior Executive, Marketing

    Mu Sigma Business Solutions Pvt. Ltd., Bengaluru

    Media Relations

    • Enhanced media presence for the brand Mu Sigma in various geographies by disseminating various by-lined articles, blogs and press releases.

    Events

    • Identified and filtered relevant event opportunities for sponsorship and speaking.  Coordinates and fulfilled requirements from marketing & branding standpoint.
    • Conducted various client webinars to showcase Mu Sigma’s thought leadership in the decision sciences and analytics space to its customers and prospects.

    Campus Engagement

    • Developed campus related marketing collateral and managed online properties such as microsite.
    • Developed and disseminated periodic campus newsletters to the targeted students.
    • Conceptualized and executed nationwide brand building and talent scouting campaigns such as MuPhoria and muApt.

    Content Management

    • Ghost-written and re-purposed thought leadership articles and blogs for Mu Sigma; drafted media responses for official spokesperson.
    • Handled content for the corporate website and developed marketing collateral such as brochures, mailers, standees, etc. with the help of designers.
    Apr 2011Jan 2013

    Executive Marketing

    Dion Global Solutions Ltd., Noida
    • Spearheaded complete marketing activities for the India region.
    • Functioned as a Pre-sales consultant.
    • Administered lead generation campaigns to generate qualified sales leads.
    • Propagated corporate communication for the region with the help of corporate marketing and HR teams
    • Successfully carried all vendor management tasks.
    • Strengthened relationship with Industry Body: Association of National Exchange Members of India, also known as ANMI.

    Education

    Jun 2009Mar 2011

    PGDBM- Marketing & Finance

    International School of Business and Media, Pune
    • Secured 5.36 CGPA out of 8.
    Jul 2005May 2009

    B. Tech - I.T.

    IEC College of Engineering and Technology, Greater Noida
    • Secured 64.8%
    20042005

    Higher Secondary, CBSE Board

    HAL School, Korwa
    • Secured 70.6%.
    20022003

    Senior Secondar, CBSE Board

    HAL School, Korwa
    • Secured 79.6%.

    Personal Dossier

    • Date of Birth:                            28th Feb, 1988
    • Communication Address:      FD – 40, HAL Senior Officers Enclave, Old Madras Road,    Bengaluru, Karnataka
    • Linguistic abilities:                   English and Hindi
    • LinkedIn:                                   Ritwik Raj Public Profile