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  • Identify new digital products and product enhancements for business development.
  • Define and develop Caterpillar Inc. Mobility digital product portfolio.
  • Interviewed various roles with 100 plus construction companies.
  • Lead team for developing digital strategy to increase engagement with small business owners in 2015.
  • 1 year of co-located stay at Peter Kiewit in Omaha and working with 5 small business owner panel in Illionois, USA.
  • Product management exposure from  bidding to deployment through Mixed Fleet Asset Management Portal for Peter Kiewit in 2014-2015.
  • Hands on experience of collecting, drafting marketing requirement, ideation of concepts, pilot, deployment and review/feedback of end product.
  • 9 years experience in heavy earth moving industry 

Current Job Role

  • Market Research: Customer Interviews, Crowd Sourcing and Competitive Analysis
  • Customer Experience (CX) and Marketing/Business Requirement Development
  • "Design Thinking" Ideation and Solution Conceptualization
  • Marketing Consultancy to Delivery Teams
  • Facilitate Go to Market and Commercialization Strategy Development
  • Drive product adoption.

Work History

Feb 2013Present

Product Owner/Marketing Consultant (1.5+ Yr in US)

Caterpillar Inc.

Define mobility app based product portfolio for Caterpillar Inc. to provide solutions for construction industry. Adopted design thinking process, interviewed more then 100 construction companies in US and India. - On going

Development and execution of digital strategy for increasing engagement with small-scale, construction industry, business owners by providing viral digital solutions while working along side a customer panel. - Completed

Liaison with Caterpillar Forestry Product Group and Caterpillar development team by gathering requirements, conceptualizing solutions and deploying Advanced Productivity solution for forestry products in Azure Cloud Based Platform. Program is currently in progress. - On-going

Liaison with Peter Kiewit & Sons, AEMP feed providers, Third Party feed providers and Caterpillar development team to gather requirements, conceptualize solutions, validate integration and facilitate deployment of Mixed Fleet  Asset Management Portal in Amazon Web Services cloud platform. Product is in use by customer for nearly a year now. Currently portal in in use with Peter Kiewit for more than a year now and host 38K + assets. This also marks Caterpillar venture into Mixed Fleet Asset Management. - Completed

Jan 2010Jan 2013

Project Manager (India)

Caterpillar Inc

New Product Introduction: Development of high beam automatic detection system (Auto-Dipper) to meet Director General of Mining Safety requirements in India region for mining trucks. System was developed and deployed.

New Technology Initiative: Validate and recommend on-board technologies to be utilized in Caterpillar machines.

  • Bluetooth Vs Wifi-Direct
  • Two Wire Ethernet

Recommended technologies were adopted by Caterpillar.

Cost Reduction: Delivered electronic components cost reduction worth more than $1 M for Global and Regional machines

Jun 2007Dec 2009

Engineer (9 months in US)

Caterpillar Inc

Design and development of various electrical and electronic components ranging from components for electric drives, sensors and starters

Entrepreneurial Experience

2013 to Present: Co-founder of Krivi Kids

Objective: A kids home textile sole proprietorship business, serving bad and bath needs for 0-3 years age group.

Location: India

Retail Customer: Chota Bhai Retail and many others across Chennai.

e-commerce Platform: FlipKart, SnapDeal, e-Bay and Amazon

2015 to Present: Co-founder of Gupta Construction

Objective: A building and construction sole proprietorship business, primarily engaged in housing development and government contracts for building construction. Currently having 3 active projects and aggressively pursuing bidding for government projects.

Location: Madhya Pradesh, Indore


  • Group president award for Innovation in 2016 and nomination at chairman's level.
  • Chairman's award for exceptional quality improvement of electronic sensors  in 2014
  • Recognized by chairman by receiving award of long term incentive plan in 2009

Training and Certification

  • Adobe Kickbox
  • Agile
  • 6- Sigma Black Belt - DMED/DMAIC
  • Continuous Process Improvement Black Belt


Jul 2002Jul 2007

M.Tech and B.Tech in Electrical Engineering

IIT Madras