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AT a GLANCE

ENGLISH

Full Professional Proficiency

FRENCH

Professional Working Proficiency

Marketing & Communication Strategy

Digital Marketing

Online Advertising

Display, Search and Social Media (SEA, PPC/CPC, CPM, CPA)

E-mail Marketing

Social Media Strategy

Project management

WEB & SOCIAL MEDIA ANALITYCS

Including Google Analytics, YouTube Analytics, Google Trends, Social Bakers, Facebook Insights

Content management 

CMS including WordPress, Joomla, Drupal

WHAT I'VE BEEN DOING

Nov 2015Present

Web Marketing Manager

Nabeiro's Group (Food & Beverages)

Leading Portuguese Food & Beverages Group 

  • Defining and implementing the digital Marketing strategy for all Nabeiro Group’s brands, including Delta Cafés (Coffee) , Delta Q (Coffee machines and capsules) and Adega Mayor (Wine & Wine Tourism), in coordination with e-commerce, social media and brand/product managers
  • Managing the Group’s web marketing platforms: strategy, implementation, supervision, optimization and content management
  • Managing SEO strategies for the Group’s websites
  • Creating, overseeing, optimizing and managing digital Marketing campaigns, including e-mail marketing, display; Search and Social Media (SEA, PPC/CPC, CPM, CPA)
  • Controlling and monitoring campaigns' and web platforms’ performance
Jan, 2012Nov, 2015

Digital Marketing

FUEL Lisbon (HAVAS Group)

Leading Global Communication Group

  • Account Management of several clients, including Continente (Food Retail), MO (apparel and accessories Retail), Sport Zone (Sports Apparel and equipment Retail), Zippy (Kids Apparel Retail), Worten (consumer Electronics and entertainment retail), Sonae Sierra (shopping Centers), Gazela (Wine), Promofans, Pizza Hut, Philips, Porto Palácio Hotel
  • Developing integrated digital marketing strategies in collaboration with the creative and strategic teams, for both current and prospective clients
  • Managing integrated digital marketing projects and digital advertising campaigns, including web, mobile, video, social networks, display advertising, content marketing e e-mail marketing.
  • Coordinating strategic and creative proposals that match the client needs, objectives and budget and ensuring its timely and successful delivery
  • Team management: coordinating cross-functional internal teams and suppliers, including: copywriters, web designers, web developers, motion graphic artists, mobile developers, community managers;
  • Controlling and monitoring campaigns' performance;
  • Handling budgets, managing campaign costs and invoicing clients;
jan 2009jan 2012

Incoming & Double Degree Coordinator, International Office

CATÓLICA-LISBON School of Business & Economics, Lisbon

Top European Business School

  • Managing international mobility programs for incoming, outgoing and double degree students: planning and implementing all activities, re-defining and optimizing processes, operations and services
  • Managing and organizing socio-cultural events for both international and national students, including: conceptual idea, planning, communication, sponsorships/partnerships, operations and team management
  • Communication strategy and execution: creating all the communication material, e.g. flyers, posters, E-mails and newsletters, Guides, videos
  • Client satisfaction: promoting and evaluating students’ satisfaction with the school services and activities
  • Content Management: website and Students’ Intranet Platform
20082008

Leonardo da Vinci Internship, Budapest Hungary

KAPOCS    

4 months

WHAT I'VE BEEN LEARNING

SEpt 2011june 2012

EXECUTIVE MASTER IN MARKETING MANAGEMENT 

ISCTE INDEG Business School  

September 2011 - June 2012

20022007

BACHELOR IN PSYCHOLOGY 

Faculdade De Psicologia e de Ciências Da Educação, Universidade de Lisboa

AND training

FEB2016

SEARCH MARKETING STRATEGIES: SEO & SEM 

EDIT    
NOVEMBER2014

DIGITAL STRATEGY WORKSHOP

MAY2011

THE 6 DAYS’ MINI MBA 

ISCTE INDEG Business School

WHAT ELSE

Pro-active, committed and self-motivated, with strong analytical,  creative and interpersonal skills

Passionate about tech, digital marketing. consumer trends and innovation

Love Cinema, Music, Fashion, Traveling, Running and Dancing