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Strategic-Thinking Marketing Executive with traditional and digital experience, on client and agency side.

Work History

Dec 2015 Present

Digital Marketing Consultant


Digital Marketing consulting services for several retail and hospitality clients 

  • Planning, deployment, and measurement of social media, email marketing, content development, website design and optimization, and partner marketing
Oct 2014   Dec 2015

Marketing Director


Oversaw multicultural experiential strategy and execution for Bud Light, Montejo, Presidente, and Stella brands. Produced hundreds of B2B and B2C events ranging from hospitality,  meetings & incentives, sponsorship activation of music and sports properties, and retail events. Grew a multimillion-dollar budget by 50% for the agency, and managed a team of 12 

  • Built 360 experiential strategies for the launch of Grupo Modelo's Montejo brand leveraging sports, music, social and shopper marketing platforms
  • Managed partnership with L.A. Dodgers, music artists, and agencies
  • Created multiple sales documents and presentations for trade team
  • Executed of 15,000+ on premise and off-premise sampling events with a 36% conversion and 45% engagement rate
  • Managed strategy and production of content capture to narrate brand stories thru social channels
  • Built a technology solution to track and capture real-time event KPI's, train and manage staff, and generate dashboards and reports for internal stakeholders and client
Sept 2012  Oct 2014

Marketing Director


Drove partner marketing efforts, retail marketing programs, and consumer promotions for Redbox that generated over 4MM in revenue and built consumer and partner loyalty. Marketing lead for Redbox Tickets where I attracted 55+ partners to the new venture.

  • Developed and cultivated B2B partnerships with key players in the incentives and rewards industry such as AOL, Giftango, and Aimia
  • Managed Partner and Shopper programs with CPG companies like Dr. Pepper and McDonalds and Retailers like Walmart, Walgreens,  and 7-Eleven
  • Oversaw digital agencies and produced consumer contests and promotions via Facebook apps and microsites
  • Implemented integrated planning meetings to facilitate prioritization and alignment of marketing channels and business initiatives
  • Liaison between sales and marketing team to create retail-specific shopper marketing programs that added value to retailers and shoppers
  • Worked with movie studios, game providers, creative, analytics and product teams to develop integrated marketing initiatives that generated movie rental demand and added value to partners
  • Oversaw omnichannel strategy and execution and worked with analytics to target consumers to purchase Tickets based on rental preference
  • Worked with Product, Email, Mobile, SEM/SEO,  and social teams to promote Redbox Tickets to new and existing Redbox consumers

Jan 2011  May 2012

Account Supervisor


Worked with a team of multicultural marketers in support of Hispanic and African American initiatives for Kmart in the US and Puerto Rico.

  • Managed client communications and oversaw multiple in-language projects such as TV campaigns, radio spots, print ads, digital projects, consumer promotions, websites and social media apps
  •  Launched "Latina  Smart"  a  digital  inspirational  platform  leveraging  deep  insights  for  young Latinas where I oversaw  social  media strategy,  content  and  editorial  calendars,  partnered with the Hispanic Scholarship Fund to award a new scholarship for the program, forged partnerships with bloggers and influencers to drive awareness and participation, worked with technology vendor to develop a Facebook app 
  • Produced the first in language hub for and prioritized content amongst different business units
Jul 2005   Dec 2010

Owner and CEO


Multicultural experiential agency focused on engaging consumers via events, sports, sponsorships, entertainment and public relations strategies

  • Clients: Ringling Brothers Barnum and Bailey, Seccion Amarilla, Napa Auto Parts, Disney on Ice, Clorox, Coca-Cola, Miller Lite, Sauza Tequila, Columbia College Chicago, The Government of Mexico, Pollo Campero, and The Chicago Fire
  • Producer and founder of successful city of Chicago sporting events, music concerts and family festivals such as the "Soldier Field Cycling Series", "Dog Day on the Green Festival", "Chivas vs. America", "Pumas vs. Cruz Azul" and "The Chicago Trophy" 

  • Managed player endorsement deals of Mexico's soccer star, Cuahtemoc Blanco for Seccion Amarilla

Aug 2006  May 2007

Account Manager (freelance)


Managed day-to-day planning and execution of retail and shopper strategies across multiple channels for Miller Brewing Company's Hispanic Business.

  • Served as strategic lead and project manager on all major projects. Collaborated with sister agencies, strategic partners, vendors and departments at Miller Coors, to ensure timely delivery of materials and client reports for each promotional program
  • Developed overarching promotional concepts and its applications to retail environments designed against client briefs
  • Provided client with expert knowledge of their overall business including analysis of competition, channel opportunities and innovation, consumers/markets and emerging trends
  • Accountable for flawless execution against client established scope and objectives while maintaining financial responsibility
Oct 2002  Jul 2005

Senior Account Executive


Planned and executed event marketing campaigns, promotions and sponsorship activations targeting the US Hispanic consumer for accounts including Anheuser-Busch, Coca-Cola, US Army, AT&T Mobility, Sara Lee, and Chase Financial