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Work experience

Dec 2013May 2015

Group Head, Marketing

Radio Mirchi

Mirchi Properties is the television wing of Radio Mirchi which creates TV shows like Mirchi Music Award, Mirchi Top 20 and so on. In this role I am responsible for -

  • Show rating on TV (TVR)
  • Media Plan  
  • Sponsor integration &
  • Event management
Feb 2013Dec 2013

Associate Director Marketing


I was a part of the team which launched Skechers in India. The role involved -

  • Media planning involving ATL and BTL communication
  • Coordinating with company headquarters in US on Brand campaign
  • Launching season and new products
  • Retail & E-commerce branding
  • Social Media marketing 
  • Team handling
  • Heading PR, media, event, creative and social media companies
Apr 2011Feb 2013

Group Manager, Marketing

Radio Mirchi

A corporate office role offered a pan India marketing platform. The role involved -

  • Executing brand campaigns 
  • Tie up and alliances with TV, Theatre, Colleges and Events 
  • Developing merchandise for Radio Mirchi and
  • Planning & executing Kaan Awards, an on-ground advertising award show 
  • Providing direction to PR, media, creative and event companies
Apr 2009Mar 2011

Sr. Manager Marketing

Radio Mirchi

This is where I was moved to corporate office from Mumbai station. The role was still execution heavy but with a wider scope and an exposure to various researches. The role involved -

  • Executing corporate events like Kaan and Mirchi Music Award
  • Preparing and reporting budget utilization report using SAP
  • Coordinating with various station for marketing reports 
  • Executing merchandise development 
  • Coordinating with media, PR, creative and event companies
Feb 2007Mar 2009

Manager Marketing

Radio Mirchi

This was the first role in a media company. Mumbai Station was abuzz with activity. The role involved - 

  • Alliances and tie up with film, TV, college and various events
  • Executing brand campaigns like Hi Mumbai, Sunset Samosa etc.
  • Leading brand activation and various events
  • Rolling out need based market research like car tracks to measure listenership
  • Coordinating with PR, creative and event companies
  • Merchandise management
Jun 2004Feb 2007

Asst. Manager Marketing

Philips Consumer Electronics

Under D. Shivkumar's guidance I was pulled into marketing at an early stage. The role offered a chance to handle one of the oldest segment in Philips i.e. Portable Audio. The role involved -

  • Managing a business of Rs. 500 million PA
  • Achieving top line & bottom line for the segment 
  • Launching pocket FM radios across India
  • Conducting various consumer promotion offers   


D. Shivkumar, VP, Philips 

Hard working and keen to learn

Gunjan Shrivastava, Audio Head, Philips

Committed & Innovative

Rahul Balyan, Head Digital Initiatives, Radio Mirchi

Reliable, Committed & Creative

Sriram Kilambi, Head of Marketing, Radio Mirchi

Resourceful & Creative 


brand management
Creative direction
Self Motivated
media Planning

Media Planning

Event management
Team Player
Consumer promotion
digital marketing


Jun 2002Jun 2004


Indira Institute of Management
Apr 1999Mar 2002


MES Garware College of Commerce
Apr 1997Mar 2002


St. Michael High School
Apr 1996Mar 1997


Don Bosco Academy

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