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Jan 2016Present

Operations and Recruitment Head

ISBM University | Indian School of Business Management and Administration (ISBM Institute) | BigVacancy.Com
  • Currently onboard ISBM University as Advisory Board member.
  • Implemented systems and processes to improve efficiency and reduce project costs and duration.
  • Selected by management to head the operational integration of new ERP, LMS and Online lectures system.
  • Created and directed new operations team post attrition of prior high-performance team.
  • Lead and mentor the application support team
  • Identify resources for different levels of support viz Level 1, Level 2 and Level 3
  • Define and agree on the service assets that will be treated as configuration items
  • Implement, monitor and manage Configuration management best practices and guidelines
  • Define Configuration Management Key Performance Indicators (KPIs) and Key Risk Indicators (KRIs)
  • Support and serve on internal and external committees, task forces and working groups as needed to ensure continuous process improvements are being made
  • Implemented processes improving quality and on-time delivery while reducing past due orders
  • Updated multiple Systems and Policies to increase performance, sales, and income at both the Corporate and Field locations.
  • Heading Pan India Operations
  • Heading Internal Recruitment
  • Head and energize core program development
  • Heading franchisee service support- National and International
  • Managing campus placement for students
  • Maintain Lead Management for the sales function
  • Designing sales contest for team pan India
  • Coordinating with International Universities for new course introduction and admission process
  • Managing vendors and Negotiating deals
  • Organizing training programs for employees
  • Participating and nominating Institute for different awards and conclaves
  • Close look on website up-dation and content addition
  • Online website chat
  • Verifying Blogs and social media content
  • Branding and Promotions
  • Managing E-learning lectures
  • Conducting team appraisals and Pan-India performance appreciations
  • Annual review
  • Corporate Movie and Video Lectures.
  • Top level communication, writing and research skills.
  • Designed spreadsheets, slideshows, presentations, charts, graphs and other documentation as needed.
  • Successfully managed multiple departments concurrently, ensuring smooth and seamless functions.
  • Provided key insightful strategic leadership to the management of departmental operations.
  • Collaborated with and reported to senior leadership regarding all project deliverables, Students service issues, centers service issues, departmental operational updates, and human resources activities and functions.
  • Advanced computer skills in MS Office Suite and other applications/systems.
  • Versatile professional with excellent organizational skills.
  • Capable of managing multiple tasks simultaneously and meeting tight timelines.
  • Conducting training sessions on – Staff Motivation, on Other Motivational Topics and Personality Development Sessions for Staffs.
  • Helped to increase the individual center business growth of 32% within three months through the training.
Oct 2013Dec 2015

Manager - Corporate Sales

Indian School of Business Management and Administration (ISBM Institute)
  • Lead franchisee service support in Lviv, Ukraine
  • Lead turnkey entrusted with, successfully with expedited business upturning
  • Concept sales, relationship management
  • Providing inputs on industry trends for new product development and product roll-out
  • Forecast and achieve monthly/yearly revenue targets
  • Create and develop motivated sales teams – Conduct team appraisals – Design sales contest
  • New customer acquisition and business development
  • Maintain high level of customer service in coordination with operations and other related teams
  • Coordination to ensure events as per brand standard.
  • Creative yet SEO-sensitive content writing
  • Generate web-effective, web-friendly content development, online marketing, whatsapp marketing, maintain and upscale social media presence with vendor support.
  • Implement hassle-free tele-calling as per call center industry standards, online video-lecture concept deliverance
  • Clout back-end efficacy by revamps leading to handshake between back-end plus business units.
  • Oversaw all aspects of field sales, inside sales, sales training, meetings and conventions. Led a team of 60 sales reps and support staff, monitoring Key Performance Indicators (KPIs), recruiting and training staff, and managing team performance to achieve sales objectives on online management programs programs.
Nov 2010Present

Early Childhood Educator (Franchisee Owner)

Universal Concept Mental Arithmetic System (U.C.M.A.S.)
  • Formulate, execute and oversee operationsmarketing activities and budget allocation
  • Create innovative marketing campaigns to upscale business in the region.
  • Network better to increase profits and bottom-line profitability.
  • Team hiring, allocation and deriving motivated performance
  • Identify opportunities- develop business proposals- building strategic initiatives and alliances
  • Oversee regional marketing initiatives- evaluation of programs/schemes / incentives
  • Design and development of mar-com material
  • Market research activities- Client database management
  • Client relation management
  • Better structure marketing approaches
  • Ensure profit growth and service expansion
  • Reporting & MIS


  • Directly responsible for blog, youtube and complete social media and web presence of ISBM Group's all entities.
  • Increased traffic to the current employer's website 40% via social media strategy compromising YouTube, Facebook & Twitter.
  • Increased revenue gains & brand awareness through the use of social media.
  • Created Google AdWords and Click-to-Web ads with an average of 3.5% click-through-rate.
  • Proved lead generation from Google, Twitter and Facebook ads and installed reporting system coordinating Sprout Social with Google Analytics.
  • Created Online Magazines and part of various other editorial teams.
  • Organized various events of University and Institute in State level and District level platform events.
  • Conceptualized and Designed advertising materials: Ads, catalogs, flyers, brochures, booklets, sidekicks, slideshow/video loops, Corporate brochures, Franchisee Models & Brochures.
  • Produced marketing pieces: branding materials to brand standards, signage, posters, postcards, billboards; editorials & counter cards; media kits, folders, name tags. VIP cards
  • Recreated logos; On-line promo pieces: web banners, direction e-cards.
  • Prepared Ads for Education Section and other magazines
  • Communicate with vendors, printers, and publishers; provided print ready and pre-press files.
  • Performed lead role in the design and production of print, brand identity, multimedia, web design.
  • Managed vendors, press checks, art direct photo shoots, and supervised team design efforts.
  • Trained, supervised and provided art direction for web and graphic designers.
  • Managed multiple, concurrent projects in different stages.
  • Demonstrated ability to learn and use new technology.
  • Developed campus-wide guidelines and procedures for request of print and web projects.
  • Led the development of communication plans for the Office of Admission, Alumni.
  • Led major event planning, including printed marketing materials, and event photography/videography.


  • Build semi-annual demand generation plans to define Go to Market, pipeline goals, content, and digital campaigns and exceed all KPI’s (Marketing Qualified Leads through the funnel to Marketing Sourced Wins) every quarter by measuring, tracking, and analyzing program effectiveness from: MI -> AQL -> MQL -> SAL -> SQL -> Wins (goals mapped to Sirius Decision’s waterfall).
  • Develop, execute and monitor lead generation and lead nurture campaigns supporting a 5x marketing sourced pipeline/investment ratio.
  • Strategize and execute direct response marketing programs including, but not limited to: email campaigns, webinars, content syndication, tele calling, corporate seminars, and paid initiatives.
  • Develop content required for campaign deliverables (white papers, videos, surveys, landing pages, etc. 
  • Utilize marketing automation like SalesForce, Hubspot for sophisticated lead nurturing and management, sales insight, and pipeline analytics.
  • Deliver CRM reporting, analytics, and marketing funnel analysis that illustrates how marketing programs impact revenue; define and track key metrics, develop dashboards and deliver ad-hoc analysis as needed.
  • Drive AB testing and optimization, tool deployment over landing pages, paid social campaigns across platforms like Facebook, PPC (Google), Twitter, Quora, LinkedIn, lead nurturing content, etc.
  • Provide recommendations for marketing strategy and tactics based on testing, analysis, pipeline, and ROI.
  • Work with sales and sales operation to track and manage lead flow and increase conversion rates at each stage of marketing and sales engagement.
  • Manage, track and optimize demographic and behavioral lead scoring models.
  • Optimize conversion metrics by aligning content strategies with buyer life-cycle stages.



Doctorate in Management Studies (D.M.S.), 2012 - 2015

Indian School of Business Management and Administration

Dissertation topic: Analysis of Marketing Techniques in Bottled Water industry.


Master in Business Administration (M.B.A.), 2010 - 2012

Indian School of Business Management and Administration

General Masters in Business Administration with focus on Sales Management


Bachelors of Commerce (B.Com), 2007 - 2010

University of Mumbai, India

General Bachelors in Commerce with focus on Management Group

Jan 2016Dec 2019

Post Graduate Diploma in Payroll and Payroll Compliance Management, expected December 2019.

National Academy of Indian Payroll
  • Recruitment, Resourcing & Development
  • Personnel & Payroll Management
  • Payroll technicalities
  • Compensation & Benefits
  • Compliance Supervisory and Management
  • Development & Training



Naandi Foundation

Child education

»Social enterprise »Provides affordable supplementary education »Affordable remedial education »Serving under privileged children »Across 7 states in 6 languages.



Social upliftment

»Active role in organizing activities for social upliftment of under privileged children