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Work History

Dec 2013Present

Chief of Business & Strategy: Marketing

Ananas Design Ltd.

Implements the product and business development strategy.

  • Ford Foundation & Pukaar - 'Mythologies of Mumbai'
    Mythologies of Mumbai is India's first interactive documentary, telling the story of Girangaon, and the collapse of the socio-economic structures through Mumbai's urban metamorphosis or ill-planned gentrification and corrupt politics.

  • Commonwealth Human Rights Initiative - Virtual Police Station
    Led the project in a ground-breaking training tool, the first-of-its-kind and is the next generation of police/public education in India. Be it the police or the public, they have access inside a police station to see all 360 degrees of each room to learn the processes, rights and duties that must be found there.

  • Toxics Link - Think & Throw
    Led the project for Toxics Link to develop an interactive, web and offline game on bio-medical waste (BMW) management called "Think & Throw”. A need for a one-to-one medium for training on BMW management to multiple stakeholders prompted an innovative product that gamified an instruction delivery system.
Oct 2013Dec 2013

Social Media Consultant

Ro.Gro Design and Creative Consultancy
  • Alliance for Integrity - GIZ and FICCI
    Designed and executed the social media strategy and outreach programme for Alliance for Integrity – a multi-stakeholder initiative for Corporate Social Responsibility (CSR). Worked as a project lead for all the communication and event collaterals in conducting the conference.

  • Thirty-Nine Bar & Restaurant
    Developed and maintained a comprehensive social media strategy to grow the brands' social media presence.

  • adidas Originals x Jeremy Scott Collection
    Executed the exhibition stall from conception to completion at Wills India Fashion Week SS'14, The American Embassy School, and Saket Select City Walk.
Apr 2013Sep 2013

Junior Project Manager

Avantgarde India
  • adidas Originals
    Conceptualized a brand localisation strategy, through Social Media.

  • Maruti Suzuki - MTV
    Redesigned the competition model of the Colors of Youth 2013 - a reality TV talent hunt, by re-planning the logistics and itinerary for 15-city execution.

  • NIKE Running
    Conceptualized NIKE’s off-line brand activations to sync with a new digital strategy to create and propagate a New Delhi Running Community.
Feb 2010Sep 2011

Professional Musician

Independant , Mumbai
  • Performed at the Berlin POPKOMM Festival in 2011
  • Performed for GIGS - Mayor of London's Initiative during the London Olympics 2012
Apr 2012Jul 2012

Marketing and Research (Intern)

CIDA - Cultural Industries Development Agency

Interned with CIDA, as part of my M.A course, to analyse the Cultural and Creative Industries. 

  • Delivered a competitive market analysis for the organization’s new venture - Neoponic, a creative business incubation programme.
  • Delivered a research report, analysing the impact of CIDA, to strategise further  resource allocation and fund application.
Jun 2009Feb 2010

Financial Research Associate

The D. E. Shaw Group, Hyderabad

Supported the Financial Research department with the development of D. E. Shaw group's investment strategies, through detailed research and analysis and database management.



M.A Cultural and Creative Industries

King's College, London (Pass with Merit)

Subjects Included:

  • Digital Industries and Internet Culture
  • Contextualizing Creativity
  • Research Approaches in the Cultural and Creative Industries
  • Analysing Cultural and Creative Industries
  • Awarded High Merit for Master's dissertation:
    TOPIC: 'Conceptualising a Novel framework for understanding collaboration in the Cultural and Creative Industries'.

    • 2011 - President of the Lillian Penson Student Club - Lillian Penson Hall, University of London

B.A Economics

Loyola College, Chennai (First Class with Distinction - Top 5%)

Subjects included:

  • Econometrics
  • Resource Management Techniques
    • 2007 - Deputy Joint Secretary of L.E.A.P (Loyola Economics Association for Prosperity).
    • 2009 - Awarded in recognition for activities with the Enviro Club.
    • 2009 - Member of Loyola Society of Debaters.
    • 2009 - Awarded for recognition for efforts with the Loyola Outreach community development program.

Volunteering and Social Involvement

2015: Tin Music and Arts, Coventry
Currently consulting for audience development and overall marketing strategy.

  • Was able to create a new pro_____________<<<<in NUMBERS SUCESS>>>>

2008: Loyola Outreach Programme (LEARN), Chennai
Coordinated the delivery of a Sex Education programme  to a strong number of 90 under-privileged teens in Chennai, as part of its Youth Welfare Programme.

Extra Curricular/ Interests

  • Writing Novels, Movie Scripts
  • Making Music
  • Travelling