- Apply expertise in marketing, branding, graphic design, website management and event planning. Formulate marketing strategy through analysis of relevant industries, such as non-profit, food & beverage, consumer goods, and recreation.
Aerie by American Eagle [Aug 2011-Mar 2012] Create a short-term marketing plan with opportunities to strategically leverage outreach and develop client relationships. Scope included facilitating community relations, managing in-store social media promotional tie-ins, writing press releases, and shopping center branding.
Girl Scouts of South Carolina-Mountains to Midlands [Jan 2011-Jan 2012] Managed the marketing arm of the council rebranding with the PR Director. Scope included website maintenance, copywriting/designing ads, brochures, and e-newsletters, social media strategy/implementation, video editing, executive speech writing, database maintenance, research, and event planning support.
The Santello/Harvey Group of Merrill Lynch [Jan 2005-Aug 2006] Owned research, database management, event planning, direct marketing, and press/public relations. Generated and presented reports, using research and trade publications, to communicate industry trends to clients, net worth $500k+. Used warm leads to develop and execute marketing initiatives that established new clients and strengthened existing relationships, increasing revenue month-over-month.