Rie Maiden, MBA

Rie Maiden, MBA

Work experience

Work experience
Feb 2015 - Present

CRM + Analytics Manager

  • Manage the strategy and analysis of all CRM tactics to increase LTV, conversion, and cross-selling while strengthening customer relationships and creating consistency in all customer facing marketing channels.
  • Build and implement a customer lifecycle strategy and segmentation model that enables effective omni-channel marketing that increases top-line revenue.
  • Research, develop, pilot, and manage a loyalty program. Drive the development of a business case to identify, scope, and launch a clientele application.
  • Spearhead customer research (customer satisfaction survey, NPS, AAU studies, and consumer research) to understand customer behavior and expectations in continually improving the omni-channel experience.
  • Own the growth of the marketing database by driving email capture/opt-ins and effectively manage CRM agency in optimizing technology, automation, and behavioral remarketing.
  • Developed and implemented the company's first promotions calendar and process. Lead cross-functional executive meeting to align on business driving promotional activity and secure approval from the C-suite.
  • Developed and implemented the company's first Marketing Planning Calendar to foster cross-functional planning and strategic alignment on key initiatives.
  • Established a center of excellence for business analysis by developing daily/weekly/monthly canned reports, dashboards, scorecards and post-campaign analysis for CRM programs, research projects, and promotions providing actionable insights/recommendations based on risk and ROI. 
Nov 2012 - Feb 2015

Direct Marketing [CRM Email Marketing Specialist]

charming charlie
  • Key organizational partnerships; reporting to the VP, Direct Marketing on data optimization project to increase data confidence and implement consistent data maintenance and hygiene practices. Working with Director, Online Marketing and VP, eCommerce on fully integrated digital campaigns and remarketing program.
  • Develop, manage, and execute the short and long term marketing plans for email/sms program, loyalty program, customer research panel, and emerging direct marketing initiatives.
  • Manage full-scale integrated campaign execution including calendar development, conceptualization/briefing, copywriting, project scheduling, production, deployment, testing, audience segmentation, and post-analysis leading to increased ROI, acquisition, retention, re-engagement, and conversion month over month.
  • Deliver programatic analysis of data, from Google Analytics, CRM, and BI to forecast the timing, content and value of a variety of direct marketing events, which illustrates consistent benchmarking above industry standards in relevant channel KPIs.
  • Account manager for key vendors of email, sms, loyalty, and emerging direct marketing programs. Stakeholder in other vendor relationships related to social media, CRM, Editorial, and PR.
  • Instrumental in the branding, analysis, and implementation of the Loyalty Program (CharmClub Rewards) from pilot through nationwide rollout and re-launch.
  • Manage the in-house photography team and travel to NYC for major seasonal campaign photoshoots. Serve as creative director for in-house photoshoots, manage shot-lists and establish best practices for handling, inventorying, and storing samples.
Jan 2012 - Mar 2013

Interactive Marketing Manager

Girl Scouts of South Carolina-Mountains to Midlands
  • Manage the design, documentation, and support services for various concurrent marketing and communications projects to preserve brand identity.
  • Own the development of awareness and continuation of a positive image within internal and external audiences.
  • Promote a vibrant online customer experience through the development of content for all council websites, online advertising, social media, and traffic analysis.
  • Develop strategy and content for social media properties (Facebook, Twitter, Youtube, site RSS, and Blog).
  • Design print publications, newspaper/online ads, and signageusing Adobe Design Premium CS3.
  • Manage vendor relationships and accounts with web developers, printers, news outlets, and event sites.
  • Other projects include research, grant writing, data mining in Raiser's Edge and SQL, and event support.
  • Software used includes HTML5, CSS, Microsoft Visual Studio, eBlaster, MailChimp, Constant Contact, and Google Analytics.
Jun 2009 - Nov 2012

Principal | Marketing Consultant

The Marketing Closet
  • Apply expertise in marketing, branding, graphic design, website management and event planning. Formulate marketing strategy through analysis of relevant industries, such as non-profit, food & beverage, consumer goods, and recreation.
  • Clients:

Aerie by American Eagle [Aug 2011-Mar 2012] Create a short-term marketing plan with opportunities to strategically leverage outreach and develop client relationships. Scope included facilitating community relations, managing in-store social media promotional tie-ins, writing press releases, and shopping center branding.

Girl Scouts of South Carolina-Mountains to Midlands [Jan 2011-Jan 2012] Managed the marketing arm of the council rebranding with the PR Director. Scope included website maintenance, copywriting/designing ads, brochures, and e-newsletters, social media strategy/implementation, video editing, executive speech writing, database maintenance, research, and event planning support.

The Santello/Harvey Group of Merrill Lynch [Jan 2005-Aug 2006] Owned research, database management, event planning, direct marketing, and press/public relations. Generated and presented reports, using research and trade publications, to communicate industry trends to clients, net worth $500k+. Used warm leads to develop and execute marketing initiatives that established new clients and strengthened existing relationships, increasing revenue month-over-month.

Mar 2011 - Aug 2011

Sales Lead

Soma Intimates
  • Spearheaded customer outreach, promotions, and grassroots marketing using, when appropriate, trade publications and industry research.
  • Managed the productivity of 7 part-time associaties by monitoring sales activities.
  • Communicated performance to and developed associates by interpreting KPI reports and coaching.
  • Remained current on operational policies including accounting, price changes, and merchandise replenishment.
  • Other duties included implementing promotions, facilitating visual directives, open/close the store, and approving payroll and scheduling documentation.


Mar 2008 - Aug 2009

Master of Business Administration

Strayer University

GPA: 4.00

Member, Alpha Chi National Honor SocietyThesis: Culture, Competition, & Censorship; US apparel retailer marketing and branding.

Aug 2000 - Aug 2005

Bachelor of Arts

University of Florida

Production Assistant and Entertainment Coordinator, Project GraduationProgram Assistant, OASIS

Co-Producer; Stylist, Student Government Productions


Results-driven Marketing Consultant with a background in sales, database management, marketing, brand development, graphic design, social media, web content management, and event planning that is detail-oriented, analytical, and creative with well-developed problem-solving skills and professionalism

Software -Microsoft Office for MAC and PC, Adobe Creative Suite, Tableau, Google Analytics

Databases used - Rasier's Edge, Epicor, Oracle, Customer Portfolio's

Applications - MailChimp, Constant Contact, Cheetamail, Movable Ink, ExactTarget

Community Leadership

Member American Marketing Association, 2014

Workshop Facilitator Michelle Obama “Let’s Move” Headstart 25th Annual Conference, 2011

Admissions Coordinator The Children's Museum, 2010

President SHARE/Headstart Committee, 2009-2010

Secretary SHARE/Headstart Policy Council, 2009-2010