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Work experience

Mar 2016present

Omnichannel Marketing Manager

Feb 2015Feb 2016

CRM + Analytics Manager

Jan 2005Jun 2015

Principal | Marketing Consultant

The Marketing Closet
    • Apply expertise in marketing, branding, graphic design, website management and event planning. Formulate marketing strategy through analysis of relevant industries, such as non-profit, food & beverage, consumer goods, and recreation.
    • Clients:
      • Charming charlie [Feb 2015 – Apr 2015] Managed the implementation and launch of CRM in Canada. Supported the IT and Marketing teams by developing new store opening guidelines and field marketing packages for the 2 new Canadian store openings. Transitioned budget and project management to newly hired VP of Direct Marketing. Managed CRM Analyst and Email Marketing Manager during the teams transition and organization restructuring.
      • Aerie by American Eagle [Aug 2011-Mar 2012] Create a short-term marketing plan with opportunities to strategically prospect and develop client relationships. Scope included mall marketing campaigns.
      • Girl Scouts of South Carolina-Mountains to Midlands [Jan 2011-Jan 2012] Managed the marketing arm of the council rebranding in partnership with the PR Director. Scope included website maintenance, copywriting/designing ads, brochures, and e-newsletters, social media strategy/implementation, video editing, executive speech writing, database maintenance, research, and event planning support.
      • The Santello/Harvey Group of Merrill Lynch [Jan 2005-Aug 2006] Owned research, database management, event planning, direct marketing, and press/public relations. Generated and presented reports, using research and trade publications, to communicate industry trends to clients, net worth $500k+. Used warm leads to develop and execute marketing initiatives that established new clients and strengthened existing relationships, increasing revenue month-over-month.


Mar 2008Aug 2009

Master of Business Administration

Strayer University

GPA: 4.00

Member, Alpha Chi National Honor SocietyThesis: Culture, Competition, & Censorship; US apparel retailer marketing and branding.

Aug 2000Aug 2005

Bachelor of Arts

University of Florida

Production Assistant and Entertainment Coordinator, Project GraduationProgram Assistant, OASIS

Co-Producer; Stylist, Student Government Productions


Karen Harvey

Top qualities: Great Results, Personable, High Integrity

“Rie Maiden worked for me from June 2005 to August 2006. She is dependable, efficient, attentive to detail and a joy to work with. She helped me with marketing and data base management. With regard to marketing she assisted in setting up various events from client appreciations to prospecting seminars. Rie reserved the location, planned the menu, mailed invitations and made phone calls inviting people to these events. In addition, she was managed my routine research, newsletter and birthday card mailings. Rie was responsible for my contact management program. She kept client and prospect addresses, phone numbers and files up to date. She ensured my call and appointment rotations were in order. In addition, she often contacted clients to schedule appointments and handled some administrative functions. Rie managed these responsibilities professionally and cheerfully. She always arrived to work on time and eager to work on her tasks.”

-October 29, 2009

Cherie Turner

Rie is one of the most dynamic and effective individuals I have had the privilege of working with. Soma is a new store, in a brand new market. As the store marketing point person, Rie has been able to develop contacts with the city, local charities, and other organizations, to create greater presence in the Greenville marketplace and bring in new business. Because of her success in market outreach she has become the point person for all store special events. These roles are above and beyond what is required of her job description as Sales Lead; she does it because she is passionate about marketing and she is fantastic at it. As a Store Lead Rie consistently models best practices and coaches others to excel at their jobs. She intuitively understands the social climate of working teams and leverages that for optimal results. She is committed to acting in the best interest of others, and as a result, team members feel open and safe bringing their concerns and questions to her. As an employee, Rie is incredibly supportive. She is an open communicator and a dynamic partner in growing any business. Her ideas, insights, and hard work are invaluable. She brings fresh ideas, authenticity, and integrity to any team environment. I would jump at the opportunity to work with Rie again.” 

July 23, 2011

Angie Prout

Rie is a very talented worker with great potential. She works well with no supervision. Rie will take a project, figure out the best possible solution and make it happen.” 

July 20, 2011




Results-driven Marketing Consultant with a background in sales, database management, marketing, brand development, graphic design, social media, web content management, and event planning that is detail-oriented, analytical, and creative with well-developed problem-solving skills and professionalism

Software -Microsoft Office for MAC and PC, Adobe Creative Suite, Tableau, Google Analytics

Databases used - Rasier's Edge, Epicor, Oracle, Customer Portfolio's

Applications - MailChimp, Constant Contact, Cheetamail, Movable Ink, ExactTarget

Community Leadership

Member American Marketing Association, 2014

Workshop Facilitator Michelle Obama “Let’s Move” Headstart 25th Annual Conference, 2011

Admissions Coordinator The Children's Museum, 2010

President SHARE/Headstart Committee, 2009-2010

Secretary SHARE/Headstart Policy Council, 2009-2010