Pilot program to expand sales within the Boston district of Radio Shack stores for National Retail Marketing Group. Drove themed marketing event days while also piloting sales/product training for both stores and district.
Problem: National Retailers like Radio Shack had not received any full featured training by AT&T in 3 years and were consistently asking for training on both sales, services and devices offered.
Solution: Adapted and modified both AT&T training materials and vendor education materials to produce a customized sales, services and products training program that inspired improved morale and confidence from store managers to associates.
Results: Key metrics showed astounding improvement with an overall increase of 365% in business for second half of 2008 even as the market began softening. Results in my area were twice as high as regular full time employees within National Retail Group in NE Region.