Sales background includes both channel sales and enterprise direct sales. In both inside and outside sales roles have exceeded quotas and opened new accounts and markets. Hunter personality.
Marketing background includes Product Marketing, Channel Marketing, Field Marketing and Marketing Programs Management that drives sales results (sales based marketing approach-solution selling support) that supported both inside and outside sales teams.
Early adopter of using CRM & SFA based demand generation programs. Began this approach in 1998 with SalesLogix; then Siebel and since 2001 using Salesforce Marketing Campaign features or Eloqua or Exact Target.
Marketing Campaigns have been multi touch using email, telemarketing, efax, direct mail, trade shows and webex or webinars.
Web 2.0 training includes being recent alumni of InBound Marketing University training on using business blogs, search engine optimization, social media channels (Linked In, Facebook, Twitter), best practices on email marketing ( lead nurturing to effective landing pages). Analytic training in Google Analytic s to Google Keyword.