Responsibility for Pioneer's UK presence within new media. Web site management (www.pioneer.co.uk), SEO implementation and microsite campaign oversight. Execution of eCRM strategy through email marketing, corporate blogging and social media (implemented www.twitter.com/PioneerUK). Management of online PPC text and display ad campaigns.
Responsibility for the Scandinavian Airlines (SAS) UK and Ireland brand within new media. Covering web site management (www.flysas.co.uk) and analysis, email communication, search engine marketing (SEM incl. SEO), affiliate marketing and online display advertising.
Responsibility to initiate contact with potential B2B customers; establish a relationship and rapport using the telephone and emails in order to elevate the relationship to a point where Account Managers may continue to create close ties face-to-face.
> Achieved the Pg Prof Dip qualification.> Achieved Chartered CPD Programme certificate 2009.> Achieved Chartered CPD Programme certificate 2010.
> Achieved a 2.1 BSc (Hons). > Dissertation focus "Successful Online Marketing". > Elective modules undertaken: eBusiness, Entrepreneurship, Business Strategy, Marketing Management, Project Management.
Activities and Societies:> Marketing & Communications Officer for the DM SocietyMarketing Professional with a passion for new media and an in-depth understanding of Online Marketing. An organised self-starter, that enjoys being committed to the life of a project, and shaping it to meet the business strategy and ultimate objectives of the brand. With a lifelong interest in all things digital, and experience with a premium airline and consumer electronics brand, alongside being CIM qualified, reaching Director level within the discipline is the ultimate objective.