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Work experience

Sep 2008Present

Online Marketing Executive

Pioneer GB Ltd

Responsibility for Pioneer's UK presence within new media. Web site management (www.pioneer.co.uk), SEO implementation and microsite campaign oversight. Execution of eCRM strategy through email marketing, corporate blogging and social media (implemented www.twitter.com/PioneerUK). Management of online PPC text and display ad campaigns.

Sep 2006Sep 2008

Online Marketing Executive

Scandinavian Airlines

Responsibility for the Scandinavian Airlines (SAS) UK and Ireland brand within new media. Covering web site management (www.flysas.co.uk) and analysis, email communication, search engine marketing (SEM incl. SEO), affiliate marketing and online display advertising.

May 2004Jun 2005

Business Development

Equip Technology

Responsibility to initiate contact with potential B2B customers; establish a relationship and rapport using the telephone and emails in order to elevate the relationship to a point where Account Managers may continue to create close ties face-to-face.

Education

Sep 2008Feb 2010

Chartered Institute of Marketing (CIM), Professional Postgraduate Diploma

London School of Marketing

> Achieved the Pg Prof Dip qualification.> Achieved Chartered CPD Programme certificate 2009.> Achieved Chartered CPD Programme certificate 2010.

Sep 2002May 2006

BSc, Business Management

University of Surrey

> Achieved a 2.1 BSc (Hons). > Dissertation focus "Successful Online Marketing". > Elective modules undertaken: eBusiness, Entrepreneurship, Business Strategy, Marketing Management, Project Management.

Activities and Societies:> Marketing & Communications Officer for the DM Society

Skills

Adobe Flash
HTML
Adobe InDesign
Adobe Illustrator
Adobe Photoshop

Campaigns

Experience

Links

Summary

Marketing Professional with a passion for new media and an in-depth understanding of Online Marketing. An organised self-starter, that enjoys being committed to the life of a project, and shaping it to meet the business strategy and ultimate objectives of the brand. With a lifelong interest in all things digital, and experience with a premium airline and consumer electronics brand, alongside being CIM qualified, reaching Director level within the discipline is the ultimate objective.

Interest

  • New Technology
  • Online Communications
  • Photography