Richard Rubin joined SAP in July 2009, as VP, Global Web and eCommerce, part of Market & Demand Management Strategy. He was responsible for the development of a company-wide sales, marketing and technology plan to drive web commerce, and increase the conversion rate of demand generation on sap.com He has delivered a fully integrated and operational investment plan, organizational construct, and management system, designed to present “One SAP” online, increase our sales and marketing yield, and run on a world class infrastructure.
In his current role as VP, Digital Marketing, Rich is responsible for identifying gaps and driving process and content improvements in our current Digital Channel enablement process, that improve SAP’s ability to grow revenue and leads for our Channel Partners, Inside Marketing and Sales teams.
Rich has had a diverse career of innovative sales and marketing achievements which includes Web commerce and eMarketing, Sales management, Consulting, new Product development, and Distribution channels management. He has established a record of hands-on leadership and team building skills at the international level.
Rich joined SAP following a 13 year track record of success and advancement at IBM, driving sales through marketing leadership, market insight, and innovative solutions. He developed and executed ground-breaking eCommerce and merchandising strategies to grow global revenue and market share for an evolving mix of IBM Global Services, Software and Hardware across all ibm.com web platforms and customer portals. He was in charge of Web Marketing and eCommerce programs that supported multiple distribution networks and linked Regional Tele Centers and the Web.
Prior to joining SAP, Richard held executive marketing positions in companies and consultancies serving the Technology, Consumer Packaged Goods, Beverage, and Travel industries. His marketing experience includes work for Colgate-Palmolive, Guinness, Whitbread, Ciba-Geigy, British Airways, Hertz, and Ryder Trucks among others. He was the marketing executive for a software developer and systems integration firm that was named one of the top 100 growth companies in the US by Inc. Magazine, and a leader on the PepsiCo team that launched the “Pepsi Challenge”. He has written extensively about effective marketing in 3-tier distribution systems.