Work History

Work History
May 2008 - Present

Manager, Brands (Consumer Cards)

American Express

  • Drive brand planning, customer engagement, communication, media planning and research for the Consumer Cards division for the India business - focusing on the affluent segment in the top 6 cities.
Key Achievements:
  • Developed the "Realize the Potential" 360° brand campaign after detailed research and proposition development, in close coordination with the global advertising team.
  • Revitalized the Platinum Charge Card among prospects (income >$250k) with various experiential marketing initiatives and utilizing key partner assets.
  • Pioneered the Online Customer Acquisition campaign for the Kingfisher First Credit card - a wholly online process thereby reducing Cost of Customer Acquisition by 40%.
  • Led a pilot programme to increase penetration amongst Airtel Platinum base from 0.39% to 4% by segmentation and targeting through focused and innovative direct communication.  
  • Developed and successfully implemented Overseas Spend Stimulation, Recurring Billings and Merchant Activation campaigns, thereby helping maintain budgeted billings growth in a tough environment.
Apr 2006 - May 2008

Brand Manager

Asian Paints

PORTFOLIO: Interior Emulsions (ROYALE, Premium Emulsion, Tractor Emulsion)

Portfolio turnover: USD 150 million (2007-08)

  • Brand custodian for all interior wall-finishes – brand planning, close coordination with R&D, Distribution and creative agencies to conceptualize and execute strategic initiatives in key markets through designing entry strategy, marketing mix, media spread and other innovations targeting all stakeholders

Key Achievements:

  • Devised the entry strategy for Royale in Kerala with a different positioning, along with communication development and an innovative incentive structure for the network, resulting in a firm seeding of the Luxury Emulsions category.
  • Pioneered the Royale Consumer Connect Program (through Sampling for Royale Play, and customer service) and its launch impacted in huge mindshare gain and network expansion in Delhi-NCR.
  • Launched Royale Glitter Collection – a unique new product across the country, along with its variants and the faux finishes category Royale Play in key markets.
  • Communication development for Royale and Royale Play (Certificate TVC and Masterpiece TVC), along with designing an elaborate marketing mix

Area Manager, Vijayawada                                                                                        Apr 2006 – Sep 2006

  • Handled a team of 11 people focusing on network expansion and maintaining MTD budgeted growths.
  • Detailed exposure to branch administration, demand forecasting and unit-level supply chain management.

Summer TraineeApr 2005 – Jun 2005

PROJECT:Increasing Penetration and Usage of Tractor Emulsion in Key Markets

  • Identified the role of influencers and consumers in upgradation, and the barriers and triggers to very different growth curves in TN and UP (key markets). Secured a PPO for outstanding work.
Apr 2003 - May 2004

Software Engineer

Patni Computer Systems

As part of cross-functional offshore team, ensured on-time delivery in key maintenance projects, thereby helping secure sizeable business.




Adventure sports

  •  Mountaineering in the Himalayas (Roopkund, Goechala Pass, Nanda Devi, etc.)

Community Work

  • Involvement in Community work with Literacy India – Raising funds for and awareness about women SHGs.
  • Founding member of Kalyan, a non-profit literacy drive initiative in Purulia, West Bengal, India.


  • iDiscoveri - Outbound education for 9-15 year olds
  • IMS - Coaching classes in Maths for MBA aspirants