Senior Vice President of Strategic and Group Marketing Worldwide
Viacom/Blockbuster Entertainment Group
Serve as chief marketing officer.Report to CEO and Board of Directors.
•Analyze, plan, and optimize the company's strategic marketing efforts.
•Serve on Senior Executive Committee.
•Responsible for budget, strategic direction and analysis for corporate and all line of business marketing, including:Blockbuster Video Domestic, Blockbuster Video International, Blockbuster Music, Showtime Networks, Virgin Interactive, Paramount Parks, Discovery Zone, Republic Pictures, Spelling Entertainment, Sony/Blockbuster Amphitheatres as well as all retail related development for Viacom.
•Develop and manage synergy programs within Entertainment Group and other Viacom companies including MTV Networks, Paramount Pictures, and Simon and Schuster.
Jun 2001 - Oct 2007
Senior Vice President Executive Director
Establish and built integrated marketing division for one of the largest independent advertising agencies in America. Serve as CEO and COO of Division. Customer-centric, cross-disciplined group with expertise in strategic marketing andplanning, market and brand development, research, brand relationship management, database, direct, interactive, creative and measurable media. Report to agency CEO.
•Oversee staff of over 125 (not including media).
•Full P&L, operating and business development responsibility.
•Increase billings and income - $200,000,000 - 7500% capitalized billings and
$20,000,000 - 1000% income growth since inception.
•Clients: Revlon, Vidal Sassoon, Capital One, Janus, T. Rowe Price, American Century, Wal-Mart, Crowne Plaza Golf Resort and Casino, Volvo Rents, Time Warner Cable and USAA.