Richard Trio

Richard Trio

Summary

Innovative, creative marketing professional with extensive and diverse media experience in pharmaceutical, healthcare, sports and entertainment, real estate, retail and other industries. Adept at establishing and maintaining budgets and timelines to successfully launch strategic campaigns maximizing media exposure which result in increasing sales, enhanced image, customer relations and brand recognition. A passionate marketer that enjoys problem solving and driving solutions that focuses on results. A natural leader and team builder, utilizes honest and open communications to motivate personnel and achieve business goals in a timely manner.

Work History

Work History
2002 - Present

President

Triovisions, LLC
Founder and President of full service advertising agency with a focus on the three screens people value most. TV, Web, and Mobile. Develop marketing and communication strategies to achieve business goals. Establish budgets and expectations during the planning process. Build consensus and advocate support within the organization. Create custom campaigns based on market research and analytics. Create and implement branding, identity and promotional programs through Internet and traditional marketing methods. Orchestrate media strategies and placements across digital, mobile, social, and traditional marketing channels. Assemble and lead creative teams to produce marketing assets and collateral material, that include web design and development, flash product presentations, print and Internet ads, database applications, video productions for broadcast and online mediums, and supporting print collateral. Work with sales organization to implement campaign strategies and campaign pull-through programs. Continuous analysis and reporting to senior management. Industry Experience: Sports and Entertainment, Travel, Pharmaceutical, Healthcare, Real Estate, Retail, Franchise, Magazine Publishing, and business-to-business.
Jun 1999 - Jan 2002

Global Marketing Director - Emerging Technologies

Director of Global eMarketing for top 10 pharmaceutical company pioneering direct to physician online promotional channels. This included working with digital agencies and brand teams to develop and launch self guided online clinical product presentations in a password-protected environment. Collaborated with Senior Management in Sales, Marketing, IT, and Operations to build a call center to deliver live online video conferencing sales and education programs for healthcare professionals Utilizing Internet Protocol. Directed several pilot programs and developed business case studies for pharmaceutical marketing direct to physician programs including one on one PC video conferencing through iPhysiciannet technologies and self guided sales presentations with digital agencies. Also, developed proprietary web PC videoconferencing technologies for pharmaceutical representatives to present clinical presentations to physicians via the Internet. Evaluated handheld physician providers for marketing opportunities and medical education programs. Served on Corporate Steering Committee – Global eBusiness – with the purpose of strategically applying best in class technologies into the business and brand marketing strategies for economies of scale, improved customer relations, sales data capture and parsing, and personalized marketing communications.
Jul 1997 - Jun 1999

Internet Communications Manager

Searle
Internet Technology Manager working with Brand teams such as Celebrex, Ambien, DayPro, and Covera HS to develop and implement Internet strategies for promotion and branding, thus opening the Internet as a new marketing channel to build and include in the marketing mix. Worked with digital agencies and e-detailing companies to develop websites and digital presentations for brand teams. Territory Sales Manager in Boca Raton Florida consistently exceeding 2 million dollar sales quota through diligent sales planning, targeting, and execution. Delivered effective one on one and group presentations to primary care physicians and specialist including rheumatologists, orthopedic surgeons, psychiatrists, urologists, cardiologists, neurologists, and pulmonologists. Motivated, results driven sales professional with excellent communication and relationship building skills.

Education

Education
1996 - 1998

Masters of Business Administration

1983 - 1986

BS