Ignite PR & Marketing
- Worked on clients including professional service firms, franchises, trade services, food manufacturing and alcoholic beverage production.
- Wrote and pitched media releases to news media and industry publications nationally, gaining coverage.
- Assisted in the delivery of B2B PR for two national client awards campaigns. Gained extensive media coverage throughout the campaigns nationally, later assisting in the completion of post campaign reporting, including the implementation of new measurement tools.
- Assisted with the launch of a new product and national touring event for a major iconic national client. Contributed by writing media releases, successfully obtaining strong coverage across print, radio and television media nationally.
- Provided research on production supply and theming for the event. The event successfully launched across Queensland and NSW and will continue nationally throughout 2011 and 2012.
- Wrote editorial content for franchise and financial services industry publications.
- Wrote blog posts and newsletter content as required by the agency.