Founded this privately owned behavioral health software and content company in late 1997. Epotec’s mission was to leverage Internet technologies to create a new generation of highly interactive behavioral health tools and services to reach a greatly underserved population. Between October 1997 and June 2000, built a team of over 100 technology and health professionals; raised $35 million of private capital; developed, pilot tested and commercialized a line of self-help products; closed more than 30 sales to managed care and employee assistance companies; and launched a second line of Web-based products for behavioral health providers.
In June 2000 Epotec began developing a universal Internet connectivity portal through which behavioral health payors and providers would conduct business. After signing a major agreement with the largest payor in the industry, Epotec was unable to obtain timely commitment from other payors. Facing a broad market downturn, closed the connectivity business, returned some of the private capital, and restructured the company in April 2001. Resigned as Chief Clinical Officer after completing a lay-off of 85 of 115 employees. Epotec remained profitable on a $4 million annual revenue base until 2003 when the assets were sold to three major customers.
From 1997-1999, led Epotec’s product development effort and was responsible for clinical design, integrity, and research. As the company moved from development to commercialization in 1999, focus shifted to strategic planning and corporate development with major responsibilities in sales, marketing and human resources. Continued as member of the Board of Directors and an investor until 2003.
·Started and built a financially successful private company which developed effective and widely distributed new-to-the-world Internet healthcare products.
·Raised $35 million of equity capital in four rounds from 35 individuals and four private equity firms including: Texas Pacific Group; Sprout Group; Svoboda, Collins LLC; and MTS Partners.
·Played a key role in initiating and closing long-term contracts with three of the top four, plus 30 other companies in the behavioral health industry.
·Recruited, hired and retained a diverse full-time work force of over 100, including seasoned sales, marketing, finance, technology, healthcare, writing, editing, and customer service professionals.
·Presented at numerous national, regional and local industry conferences and acted as company spokesperson.
·Developed and managed relationships with over 100 companies in healthcare and Internet related businesses.