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As the son of a Stanford professor, Richard J. "Rick" Basch grew up in an environment where education and hard work were prized above all else. Over the course of his nearly two-decades-long career in franchising, Rick has become an accomplished franchise consultant whose unique industry perspective is rooted in his broad base of personal experiences. As a former franchisee, published author, and senior franchising executive, Rick has truly seen both sides of the coin.

Rick currently serves as the Vice President of Franchise Operations for SYNERGY HomeCare, a non-medical, homecare franchise based out of Gilbert, Arizona.  In addition, Rick is the Founder and CEO of GoodFran Franchise Consulting, LLC, a franchise consulting firm founded on the principal that to be successful, we all need to "Be Good To Each Other."

Over the course of his dynamic management career, Rick has spearheaded many successful business and marketing initiatives resulting in exponential business growth and market expansion. Operational responsibilities have included the planning and implementation of corporate programs and procedures, franchise sales, data analysis based on the implementation of cutting edge business intelligence (BI) tools, employee training, establishing key strategic alliances and full profit and loss accountability.


  • Team Leadership
  • Financial Management (P&L)
  • Franchise Sales & Development
  • Communication Skills
  • Customer Service
  • Measures & Standards
  • Management
  • Project Management
  • Cost/Expense Control
  • Strategic Decision Making



California Coast University


Santa Clara University