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Richard Hunter

  • Banbury, Oxfordshire
  • 07969783973

Digital Director

Covering Letter

I would like to be considered for the position of Head of Digital Projects as advertised on the Premier IT website.

I am currently the Digital Director at Catalogues 4 Business Ltd, a multi channel marketing and design agency based in Banbury, Oxfordshire. As a result I have a lot of experience in digital and direct marketing and I have been working in the industry since 2006.

I am highly experienced in all aspects of digital marketing with particular specialisms in:

  1. Digital sales and solutions
  2. Project management
  3. Magento eCommerce
  4. Digital marketing campaigns
  5. Social media marketing
  6. User interface design

I have a proven track record of delivering brilliant results on every project that I have worked on. 

In a recent Magento eCommerce project for Butterflies Eyecare I increased conversion rates by 66% and increased shopping basket cross-sells by 400%. I can bring a wealth of knowledge and experience to your company that will achieve similar results across all of your digital marketing channels. This site has now been recognised in a shortlist for the Online Retail Awards 2016 for best online retailer in the health and pharmacy sector. 

I have excellent people management skills, managing a team of 10 people, split across 3 groups. This includes our production team for web development projects, our social media management team and two marketing assistants. I also manage freelancers and agencies who collaborate on digital marketing and web development projects. 

My biggest success with people management and development is through our Social Media team, SocialSidekick. I launched SocialSidekick in 2013/14 and this was built using an apprenticeship programme. We have had 3 young people successfully complete their level 3 apprenticeship in Digital Marketing under my management. We now have two more young people working with us completing their apprenticeships. I am responsible for setting this up, training the team and coaching them through their apprenticeship programmes. 

This scheme has been very successful and we were made a finalist at the Oxfordshire Business Awards 2016 for our apprenticeship scheme and a finalist at the 2015 Cherwell Business Awards for the same category.

I would be very excited to meet with you to discuss this position further and I look forward to hearing from you. 

Yours sincerely, 

Richard Hunter

Professional Skills Profile

Project Management

I use Agile techniques and a system called to project manage. I communicate regularly with clients and am quick to sort out any problems that arise.  I pride myself in being able to find solutions to complex issues and have a positive and "can do" attitude. 

Business Development 

I am always looking for new ways to engage with clients and develop new business. I am ideas driven and like to create solutions that service the needs of clients and that brings value to our offering. 

Highly Creative Digital Marketer

I am a highly creative digital marketer with over 10 years experience. My digital marketing specialisms include:

  1.  Digital sales and solutions - in my current role I am responsible for all of the digital client proposals and sales. I liaise with all parties involved to create the right solution for the client.
  2. Magento eCommerce - Primarily I have been working on project managing and delivering Magento eCommerce projects, I have included a list of websites below. I am a certified Magento Solution Specialist and my certificate can be viewed here:
  3. Digital marketing campaigns - incorporating a wide range of strategies and tactics to achieve excellent results, including increasing conversion rates, web traffic, cross sells and click through rates. 
  4. Social media marketing - I setup the social media management agency, managing over 40 clients and all of their social media accounts. The brand has been a great success and has a number of glowing testimonials. 
  5. User interface design - I have been designing website layouts since 2006 and am highly competent in Adobe Photoshop with a good understanding of Bootstrap 3, CSS and HTML. Currently I design all of the eCommerce layouts for the Magento sites that we produce. 
People Management

I excel at bringing the best out of team members and encourage and develop their skills where possible. I am strong believer in staff training and sharing of knowledge. I take a collaborative approach to people management, building relationships and achieving results. 

Excellent Communicator

I have high levels of verbal, written and interpersonal communication skills. I am positive, confident and well organised and I work hard to meet project deadlines. 

Computer Literate

I have extensive software proficiency including Windows and Mac operating systems, Adobe Creative Suite, Microsoft Office and web development languages including basic HTML, CSS and Twitter Bootstrap. 

Entrepreneurial Skills

I started my first business in 2006, Hunter Gaming Centres Ltd, In 2007 the business won the first Banbury Innovation Award. The company was purchased by Catalogues 4 Business Ltd in 2013. 

 Professional Experience

Mar 2013Present

Digital Director

Catalogues 4 Business Ltd

Responsible for the Digital wing of Catalogues 4 Business Ltd, including the development and delivery of Magento e-commerce projects, client marketing packages and client social media plans. Heads up a team of ten staff.

Responsible for the vast majority of business development and marketing for the overall business, launching the new Catalogues 4 Business website in 2015 -

Responsible for the launch for - a new social media marketing department for Catalogues 4 Business Ltd. This has been very successful and is growing month on month. SocialSidekick was a finalist in the Cherwell Business Awards 2015 for the apprenticeship category. 

A recent, successful project was the launch of adding 66% to their conversion rate and an increase in shopping cart up-sells by 400%.

Jun 2012Jun 2015

Director, Chairman & President

Banbury and District Chamber of Commerce

Joined the Chamber of Commerce in 2007 and was made a director in 2012. In 2013, was elected Chairman. Led the Chamber with the introduction of new membership options a new logo and the launch of BCOC Live - an annual business exhibition with panel speakers. 

In June 2015, stepped down as Chairman and was elected President. 

Meets with local government bodies quarterly, discussing business and planning issues. 

Chairs monthly board meetings, directing the focus of Chamber activities. 

Nov 2006Mar 2013

Managing Director

Hunter Gaming Centres Ltd T/A Hunter Design

Initially a bricks and mortar internet and PC gaming cafe, based in Banbury, the business changed and developed into a web design studio trading as Hunter Design.

Hunter Design gained an excellent reputation for website design, offering fresh and new design concepts with a bespoke CMS built in house by staff. 

In 2007 the business was awarded the first Banbury Innovation Award.

In 2013 the business was purchased by Catalogues 4 Business Ltd.

For reference please see:



Magento eCommerce Solution Specialist Certification
Sep 2004Sep 2005

BA (Hons) Arts, Entertainment and Music Management

Liverpool Institute for performing arts (LIPA)

Completed 1st year of arts management degree learning business management fundamentals from marketing through to finance. Decided not to continue in order to develop Hunter Gaming Centres Ltd.

Sep 2002Sep 2004

A Levels

Banbury 6th Form

A levels in English Literature, Theatre Studies and 17th Century History.